Tanya O'Brien’s Post

“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.

This is spot on. Marketing doesn't exist simply to send out bad emails, post self-serving company news on LinkedIn, and create sales collateral/decks (sorry to disappoint, but there isn't a magic sales sheet that will close deals). Marketing is about strategy, smart brand execution, and project management. If marketing is done well, sales teams perform better, customers are happier, and the market understands your product's value - all this is foundational to long-term success. Of course, the other option is to double down on the next big buzzword and hope that results in growth. I see you AI (and I don't mean Allen Iverson - yes that's a Philly reference).

Are you struggling to deliver enquiries for your sales team? Are you trying different things without great results? As an internal marketing bod, you've probably been hired to; - Build awareness and reputation - Build a consistent brand message - Build a pipeline of leads for the sales team But, let me guess. You're overrun with projects as well as day-to-day tasks? You're generalist. Or specialist in a particular marketing discipline. Sometimes campaigns you plan skyrocket. Sometimes they plummet. And I bet your boss: - Doesn't have time to support the internal marketing team - But wants answers why the leads are drying up I have been where you are. And now, I help busy marketing teams. - On overflow work. - Running/leading one off campaigns - Taking away an area of marketing that's not your #1 You will receve high level marketing expertise which can be turned on and off as you need it, for a fraction of the cost (and risk) of an internal hire. Drop me a DM would love to chat more!

Hiring a marketer has always been real tough! 💥 But it might now be harder than ever… You think: √ A specialist can handle all your marketing √ It's okay to stretch an 'all rounder' thin √ Marketing isn't that big a deal √ A full marketing team isn't necessary Your job descriptions scream these attitudes. 📝 Marketers worldwide are tired of this game. So, they're choosing a new field. Can't blame them. 🚶♂️ What's the answer? Treat marketing like your sales. 💼 Invest in the right tools, give valuable training, understand that marketing is not just a buzzword—it's a strategy. Do this and see the change. Waiting for your thoughts. 🤔

When is the right time to hire a head of marketing? If you’re a company leader who can answer yes to one or both of the following questions, NOW is *likely* the right time to hire a head of marketing either in a fractional CMO capacity or in a full-time capacity. Can you benefit from brand development? (Establishing your brand, enhancing brand awareness, differentiating your company from your competitors, having consistent branding across multiple channels, etc.) Would you like to grow your company within the next six months to one year? While you may not need new business RIGHT NOW, growth is not something that can just be turned on overnight. A head of marketing can start building the foundation for a strong brand before you’re under the gun needing leads. In addition, a head of marketing can contribute value to a company in the capacity of: 👏Getting all teams aligned with brand messaging  👏Supporting the sales team with email scripts, sell sheets, case studies, testimonials, webinars, and other collateral to help them close deals 👏Working with customer success to implement a customer retention strategy before your company starts losing customers Which marketing level is best? A marketing director? Vice president of marketing? Chief Marketing Officer (CMO)? In a full-time or part-time capacity? Can someone who is entry-level work? Drop a time on my calendar and let’s discuss this: https://lnkd.in/euQGqCna If I don’t think either is necessary now, I will let you know. The key here is to consider your goals and timeline and hire before it’s too late. Not hiring a head of marketing soon enough can set you back in the market. Hope that helps!

Pure Storage is an 11X Gartner Magic Quadrant Leader.  The range of Pure Products include both on-premise and cloud based storage products.  The portfolio is growing and its customer reach is being extended through Alliance Partners such as Amazon Web Services (AWS) and Microsoft.  Collaboration is a way of life. Product, Partner, Marketing, and Sales come together to make a difference in the lives of Pure Storage customers.  Teams reach outside of swim lanes and silos to simply get things done.  The Enterprise Regional Marketing team are the “cool kids” at Pure Storage.  With the ability to influence and drive sales growth there is no better place to be.  At Pure Storage culture isn’t just something you read on our corporate walls; it’s something you feel. I have never been happier and felt more respected and heard than I have in my first two months at Pure Storage.  My story may not be your story.  I dare you to come to Pure Storage and write your own.  

💸 I want to give you $10,000 (I just need a little help). I've got a once-in-a-lifetime career opportunity and I'm looking for someone special. The one person who's ready to take True Classic from the stratosphere to the moon. 🚀 🌕 A truly remarkable marketing leader - the best of the best. A builder at heart and an eternal optimist, seeing an opportunity in every challenge they face. A lifelong learner, loving to innovate and staying on the cutting edge. Someone who's both incredibly analytical and insanely creative. They understand organic, paid, and owned media channels. They know how to market in the US as well as in many other countries. And they truly get DTC marketing as well as retail, wholesale, and marketplaces. They're experts in not only acquiring new customers but also building strong 1:1 relationships with them, retaining them, and maximizing their lifetime value. That leader knows the latest & greatest on how to grow companies and does it in a way that builds incredible brands. They are gritty, resourceful, entrepreneurial, empathetic, consumer-obsessed, and a bunch of other incredible things you can think of. If you know the one, please refer them to me. If they get hired, I'll personally pay you $10k cash & and they'll land a career-defining opportunity. That's what I call a win-win-win. Job description -> https://lnkd.in/gQuE6Fcy #hiring #marketing #trueclassic #moonshot

What’s better than doing marketing magic? Doing it with us at Aize✨ We’re growing our marketing team, and I’m on the hunt for someone who’s got the perfect blend of creative energy, strategic smarts and the ability to keep the plates spinning (without dropping them, ideally). 💡 What your friends think you do: “I sprinkle some marketing magic and make people say, ‘Ooh, I need that!’” 🎯 What you’ll actually do: Dream up campaigns that make people stop scrolling and think, “That’s cool!” Balance timelines, tasks and a touch of chaos like a pro. Analyse, optimise, and always ask, “How can this be even better?” Help create a marketing vibe where ideas flow easily and deadlines feel doable, not daunting. You will be joining a team that values collaboration and big ideas. If you’re a proactive marketing all-rounder who’s worked in tech marketing, knows their way around campaigns and wants to be part of a growing team where you can make a real impact, let’s connect. 🔗 Drop me a DM or check out the role below 👇 #WeAreHiring #MarketingSpecialist #SaaSTech

“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #saas #marketing PS. Good luck. It's the toughest job to fill today.