KINESSO UK&I ’s Post

🏈 Super Bowl Ads: Price Drop or Just a Plateau? For years, the Super Bowl has been the gold standard of advertising, with 30-second spots commanding jaw-dropping prices. But it looks like the pricing has hit its peak—holding steady at around $7 million for the past few years. While still a coveted spot, the broader market trends seem to be capping further price hikes. Advertisers, why stop at just one massive event? On-product advertising offers millions of “mini billboards” at a fraction of the cost, creating consistent brand impressions daily. Why gamble everything on one game when you can make every day your Super Bowl?

📈 In today's volatile economy, navigating the advertising landscape is no easy feat. Our Head of Media, Gavin Chew, recently shared with AdNews Australia about the ongoing pressure of a weak economy on advertising budgets and how businesses can strategically position themselves in the war for current and future demand. Read the full article here: https://lnkd.in/g53VhnhT #advertising #adspend #paidmedia #marketing #digitalstrategy

https://lnkd.in/d5f6kSBg Love this! The only sustainable path forward is to align CTV (and all) advertising with actual business outcomes. Reaching (real) people can be one, as can actually selling stuff. Everything in between also might be relevant, marketers can decide this. If CTV is going to drop the "C", then helping advertisers make ££/$$ (and proving how you helped) is the way forward, let's lose the spurious metics.

Our screenshot volumes are a small indication of how things are going in the digital ad market. Higher screenshot volumes = Higher campaign volumes. Based on our volumes, the ad market is as hot as ever, and has been since the 2nd half of 2023.

Advertising No Longer the #UK’s Least Trusted Industry for the First Time in a Decade https://lnkd.in/eBBVHJPW The ‘Value of Trust’ report shows trust in advertising is now the 2nd most crucial driver of brand success. Younger people show higher trust (50%) compared to over 55s (22%). TV ads are the most trusted medium at 41%. #Marketing #ConsumerTrust #LionHerald

Great insights from our co-founder Charlie Makin in this morning's The Media Leader UK. Charlie shares his thoughts on the challenges facing the advertising industry, from shifts in consumer behaviour to outdated agency models. A must-read for anyone in the field! #advertising #addressablemedia #addressablemarketing #consumerbehaviour #agencylife #businessstrategy #industrytrends #thoughtleadership

Transit is the fastest growing out-of-home advertising medium, increasing by 7.3% in 2023, according to the OAAA. But why are bus, shelter, and bench ads becoming increasingly popular? 🚌 Our most recent blog for dives into five reasons why transit is on the rise: https://lnkd.in/geYHe5aJ. #TransitAdvertising #OOHAds #AdvertisingTrends

Dive into the world of tomorrow's advertising leaders with MediaRadar, Inc.'s recent blog post! It features the up-and-coming brands that are revolutionizing marketing with innovative combinations of media, creativity, and strategic approaches. https://gag.gl/WQCQUP

Yesterday, Eoin O'Connor and Sarah Taylor from Pearl & Dean visited our Galway office to present their comprehensive advertising solutions across retail, cinema, travel and leisure. Their offerings provide powerful opportunities to reach your target audience through multiple daily touchpoints.💫 Pearl & Dean also unveiled their impressive 2024 cinema slate, featuring a blockbuster lineup of highly anticipated movies guaranteed to draw large audiences.🤩 Cinema advertising offers guaranteed ad viewership, eliminating the risk of viewers skipping your message. This translates to higher attention rates and enhanced brand recall, driving impactful results for your campaign.🧠 Other key stats were also shared: · 83% of shopping decisions are made in store. · 43% of 15-24 year olds and 31% of 25+ year olds claim that advertising inside convenience stores helps them choose what they buy. · 85% of people that notice advertising inside convenience stores are cinemagoers. · 89% noticed some form of advertising in the cinema foyer on their last visit. · 94% have a positive mindset at the gym · 43% often notice adverts around the gym Gathering the latest insights from all media providers, ensures our platform offers advertisers the most relevant and up-to-date data for informed decision-making. Visit www.buymediahq.com to find the best advertising options for your brand. 🧐 #advertising #adtech #datadrivenadvertising #increasedroi #effectiveadvertising #buymedia

Ad Age and MediaRadar, Inc. released the TOP 100 ADVERTISERS OF 2024 — FUTURE TITANS OF ADVERTISING. The report ranks the top 100 brand advertisers in 10 highly competitive industries, and breaks them down into Titans, Future Titans and Contenders. For those managing ad budgets, this data offers insights into what it takes to become a category leader. https://lnkd.in/eBGQiFWE