KINESSO UK&I

Wonderful to see our team making the most of their Charity Days (and the weather!) to make a difference to such an important charity. Huge congratulations Team KINESSO UK&I 👏 Alzheimer's Society IPG Mediabrands #WinningTogether

We had the pleasure of speaking at Pinterest's PinVision, which brought together 280+ brands and agency marketers to explore the future of digital engagement.   🎤 Seun Odeneye, Managing Director of Media at KINESSO UK&I shared insights during 'The role of positive brand placements' panel: "The consumer journey is shrinking, with the funnel collapsing into a single interaction at times, driving the rise of in-banner e-commerce and platform-owned shops. In response, we've evolved our planning approach. Instead of viewing channels in isolation, we now focus on how audiences engage across all media and platforms."   🎤 Stu Lunn, Group Managing Director at KINESSO UK&I joined the Pinterest CXO Breakfast where he discussed recent research: "This piece of research shows that brands can operate in safe, positive ad spaces and benefit from increased conversion and ROAS at the same time. MAGNA and Pinterest have proven that these 2 things don’t need to be considered in isolation, and that planners and strategists should use this additional tool at their disposal; proof that a positively perceived ad environment actually drives traditional performance metrics."   Big thanks to Pinterest for an inspiring event! #PinVision #DigitalMarketing

How can marketers get the best of both worlds when building audiences?   By combining person-based and geo-based data, brands can target smarter, reach the right people in the right places and maximise campaign impact.   In our latest blog, Geoff Copps, SVP, Audience & Identity EMEA at KINESSO UK&I breaks down how this powerful approach helps brands unlock deeper insights and drive better marketing performance.   👉 Read the full blog here: https://lnkd.in/eDp4B7Yy   #KINESSO #AudienceTargeting #DataDrivenMarketing #GeoData #MarketingStrategy #DigitalMarketing #MarketingPerformance

Liam Russell, EMEA eCommerce Director at KINESSO UK&I recently joined IAB Europe’s Retail Media: What is the Buy-Side Looking For? panel alongside members of the Retail & Commerce Media Committee: https://lnkd.in/eurPFXBz 🚀   As brands push for a more efficient approach to Retail Media, they’re demanding better automation, clearer measurement, and easier access to data - along with greater transparency and industry-wide standards to build trust and credibility.   Liam emphasised the need for improved data access, transparent audience insights, and stronger value propositions for agencies. He also highlighted how innovations like data clean rooms and omnichannel integrations could drive greater investment in Retail Media.   #RetailMedia #CommerceMedia #MarketingInnovation #AdTech

brightonSEO is just three weeks away – we can't wait! 🎉 Our very own Danny Blackburn will be taking the stage on Friday 11th April at 1:40pm, sharing SEO secrets for challenger brands in his talk: 💡 How to Fight Giants: SEO Secrets for Challenger Brands SEO can feel like an uphill battle when you're up against global mega-corp competitors with seemingly unlimited budgets. But as David proved against Goliath, size isn't everything. Danny will be sharing practical, battle-tested strategies from over a decade in organic search, helping challenger brands compete – and win – in the SERPs. 🚀 Want to discover how to outsmart, outrank, and outshine the giants in your industry? We’d love to see you there! Who’s joining us at BrightonSEO? Drop a comment below 👇 #BrightonSEO #SEO #SearchMarketing

💡 Still keeping paid and organic search separate? You could be wasting budget and missing big opportunities!   Bringing both together helps you: ✅ Use paid data to supercharge organic strategy ✅ Boost content performance & visibility ✅ Target the right audience more effectively ✅ Plan smarter & cut wasted spend   🚀 In our latest blog, Alexandra Rosslyn Yanik breaks down how a unified search strategy drives better results.   Read more: https://lnkd.in/e2dWX4MA   #SEO #PPC #SearchStrategy #DigitalMarketing #HolisticSearch #MarketingROI #PerformanceMarketing #UnifiedSearch

💡 Create Branded Content At Scale Using Adobe Firefly! Our Director of Creative & Experience Design, Andy Duke, is teaming up with our client Adobe to reveal how Firefly’s Generative AI can help you create branded content at scale - without sacrificing your authenticity or quality.   In today’s fast-paced, content-hungry landscape, Andy will share how Adobe Firefly’s Custom Models can transform key visuals, style references, and colour palettes into dynamic, ready-to-use assets that consistently and effectively reflect your unique brand identity.   🎯 From learning how to harness your brand elements with GenAI to uncovering time-saving strategies for high-volume, on-brand creative, sign up to find out how you can streamline your creative process and boost your brand storytelling: https://lnkd.in/d-WTxCVH 🗓️ March 27th ⏰ 1pm (GMT) 📍 Virtual #Adobe #AdobeFirefly #GenAI #Content #Storytelling #Brands #Design #Content #Creative #Event

We had a great time sponsoring and attending MAD//FEST North, and Sophie Darling and Tyeish Liburd have rounded up our key highlights from the event! 🚀   From game-changing insights in performance marketing to bold conversations about the future of data and SEO, Mad//Fest North didn’t disappoint. It was two days of learning, networking, and valuable discussions - and we’ve captured it all in our latest blog.   Want to know what stood out the most? How about the marketing trends you need to keep an eye on? Check out our full recap here: https://lnkd.in/e4dCvxdq   #MADFestNorth #KINESSO #PerformanceMarketing #SEO #MarketingInnovation

🫶 International Women’s Day isn’t just a celebration - it’s a call to action. And this year, with progress on gender equality and equity stalling - or even reversing in some cases - Accelerating Action has never been more critical. 🌟 At KINESSO UK&I, we don’t just talk about equality and equity - we act on it, ensuring fair representation, inclusive hiring, and leadership advocacy programmes that make a real impact for our employees. 🔊 But there’s always more to be done. So, we asked our team: How can we accelerate action and change for women - both professionally and personally? Read their views here (and feel free to add your own ideas below): https://lnkd.in/eHXXM-G6 Big thanks to Katie Foster, Marina Abey Thomas, Hrshida Vekariya, Simone Hallett, Aeron Corrigan, Alexandra Rosslyn Yanik, Stu Lunn, Danny Blackburn, Scott Malthouse and William Martyn Conboy for their valued contributions 🙌 #DYK: 📉 Women account for 41.9% of the workforce, yet senior leadership roles have dropped by 10% to just 32.2%. 📉 29% of women say their gender is a barrier to career progression—more than twice the proportion of men. 📉 Women remain underrepresented at every stage of the corporate pipeline.  #IWD2025 #AcceleratingAction #DEI #Leadership #GenderEquity

🌈 Join Us for Mediabrands Miles For Mermaids! 🌈 This March, the IPG Mediabrands Open Pride Network & Wellbeing Network are coming together to raise funds and awareness for Mermaids, a UK charity that supports transgender, non-binary, and gender-diverse children, young people, and their families. We're challenging our colleagues, clients, and community to get active and help us raise £500 to ensure that trans young people have access to the vital emotional, informative, and peer-to-peer support they deserve. 🏃♀️ How to Get Involved: - Join the Mediabrands Miles For Mermaids Strava Club and help us reach our 100-mile goal here: https://lnkd.in/e86Etqir - Get moving this March - Donate to this incredible cause here: https://lnkd.in/eaFv7Hmf Let's come together to make a real difference for trans young people! 💖 #Pride #Mermaids #TransYouth #Mediabrands #Inclusion #Wellbeing #LGBTQ+ #GetActive #Support #Charity