KINESSO UK&I ’s Post

We had the pleasure of speaking at Pinterest's PinVision, which brought together 280+ brands and agency marketers to explore the future of digital engagement.   🎤 Seun Odeneye, Managing Director of Media at KINESSO UK&I shared insights during 'The role of positive brand placements' panel: "The consumer journey is shrinking, with the funnel collapsing into a single interaction at times, driving the rise of in-banner e-commerce and platform-owned shops. In response, we've evolved our planning approach. Instead of viewing channels in isolation, we now focus on how audiences engage across all media and platforms."   🎤 Stu Lunn, Group Managing Director at KINESSO UK&I joined the Pinterest CXO Breakfast where he discussed recent research: "This piece of research shows that brands can operate in safe, positive ad spaces and benefit from increased conversion and ROAS at the same time. MAGNA and Pinterest have proven that these 2 things don’t need to be considered in isolation, and that planners and strategists should use this additional tool at their disposal; proof that a positively perceived ad environment actually drives traditional performance metrics."   Big thanks to Pinterest for an inspiring event! #PinVision #DigitalMarketing