Digital Mouth

Multichannel Merchant recently highlighted top takeaways and trends underscored at this year’s Shoptalk conference. Among them are: 🤖 Artificial Intelligence (AI) Integration: Brands are increasingly leveraging AI to enhance customer experiences. For instance, Tillys utilizes AI to optimize on-site search and product recommendations, ensuring more relevant results for shoppers.  🛒 Prioritization of Retail Media Networks: CMOs are recognizing the significant ROI potential in retail media. Lisa Valentino, President of Ads at Best Buy, highlighted that incorporating multichannel strategies into retail media spending can boost results by 15-30% on average.  🏬 Organizational Agility: The ability to swiftly adapt in uncertain times is crucial. Building agile organizations enables retailers to pivot strategies effectively in response to market dynamics.  These insights emphasize the necessity for retailers to embrace AI, invest in retail media, and cultivate agility to thrive in today's competitive landscape. https://lnkd.in/eCy2d-Sn #digitalmouth #retailmarketing #retailmedia #AIadvertising #digitalmedia

Blog: Clearing the Air - Digital Media’s Zero-Carbon Future 🌱💻 The digital ad industry is evolving fast, but so is its carbon footprint. As brands double down on performance, they’re also facing a growing challenge: making digital media more sustainable. At Digital Mouth, we believe innovation and responsibility go hand in hand. Our latest blog explores how AI-driven optimization, supply path efficiency, and renewable-powered infrastructure are shaping a zero-carbon future for digital media. 🔍 Key Insights from the Blog: ✅ The Hidden Cost of Digital Ads – How programmatic media contributes to emissions. ✅ AI & Efficiency – Reducing waste and optimizing ad delivery with smart tech. ✅ Clean Media Supply Chains – Why transparency matters in sustainable ad buying. ✅ What Brands Can Do Today – Actionable steps to lower your carbon impact. The question isn’t if sustainability will define the next era of media buying—it’s how soon brands will adapt. Are you ready? Read the full article: https://hubs.ly/Q036F9rL0 #SustainableMedia #AI #AdTech #DigitalMarketing #MediaBuying

Blog: Marketing Without Measurement is Just Guesswork If you can't measure it, don't do it. In today's data-driven world, every marketing dollar needs to be accountable. Yet, too many brands still invest in campaigns without clear KPIs, tracking, or optimization strategies. That’s a costly mistake. At Digital Mouth, we believe real-time measurement isn’t just a luxury - it’s a necessity for scaling profitably. In our latest blog, we break down: ✅ Why attribution is your secret weapon ✅ How to ensure every ad dollar drives measurable growth ✅ The dangers of vanity metrics (and what to track instead) If you’re not tracking, you’re not optimizing. And if you’re not optimizing, you’re wasting budget. Read the full article: https://hubs.ly/Q03dFSQj0 #MarketingStrategy #DigitalAdvertising #MediaBuying #DataDriven

We are thrilled to announce our inclusion in the prestigious Spring 2025 Best in Industry Top Firms list by 50Pros | Discover top agencies. This recognition is awarded to top-performing firms and agencies that demonstrate exceptional results, client satisfaction, and leadership in their field. Being selected is an honor and a testament to the measurable success we drive for our clients. https://hubs.ly/Q03dFR_00 #digitalmouth #digitalmedia #AIadvertising #futureofadvertising

Deloitte's 2025 Digital Media Trends report highlights a pivotal shift in the media and entertainment landscape: social platforms are emerging as dominant forces, reshaping how consumers discover and engage with content. This evolution underscores the need for media companies to adapt and innovate in response to changing consumer behaviors. Key Insights: ✔️ Social Media's Influence: An increasing number of consumers are turning to social media platforms for content discovery, often influenced by creators and influencers. This trend challenges traditional content discovery methods and emphasizes the importance of a robust social media strategy. ✔️ Streaming Video at a Crossroads: Traditional streaming models are being questioned as consumers seek more personalized and engaging experiences. Simply repackaging existing content may not suffice; instead, integrating social engagement and diverse content offerings becomes crucial. ✔️ Diverse and Inclusive Content: Audiences are increasingly diverse and expect content that reflects their experiences and perspectives. Media companies must prioritize inclusivity to resonate with broader demographics. As media professionals, understanding these trends is vital. Embracing the convergence of streaming, social media, and gaming can unlock new opportunities for engagement and growth. For a comprehensive analysis, refer to Deloitte's full report on 2025 Digital Media Trends. https://lnkd.in/eyPwRBv2 #digitalmedia #digitalmarketing #socialmedia #socialadvertising #streamingvideo

Blog: Your Brand’s Reputation is Built Online—Are You in Control? In today's digital age, a brand's reputation is its most valuable asset. Digital advertising plays a pivotal role in shaping both corporate and personal brand reputations by enabling precise audience targeting, real-time message delivery, and adaptability. It allows brands to proactively build credibility, manage crises effectively, and repair damaged images. By leveraging digital advertising strategies, brands can navigate the complexities of modern reputation management and maintain trust and loyalty among their audiences. Our latest blog explores how strategic digital advertising can help shape, protect, and enhance your reputation, ensuring you stay ahead of the narrative. ✅ Combat negative press with proactive messaging ✅ Leverage AI-driven media buying for real-time reputation management ✅ Build trust and credibility through targeted ad strategies Don’t leave your brand’s reputation to chance. Read more: https://hubs.ly/Q036F1j50 #BrandReputation #DigitalAdvertising #AI #MediaBuying #ReputationManagement

Blog: Mastering Technology’s Practical Applications in Driving Brand Growth Technology isn’t just about innovation - it’s about execution. The brands winning today aren’t just adopting the latest tools; they’re integrating them strategically to drive real, measurable growth. But how do you turn cutting-edge tech into a practical advantage for your brand? In our latest blog, we break down: 🔹 The most effective AI & automation strategies for scaling media buys 🔹 How data-driven insights refine audience targeting & boost engagement 🔹 Why omnichannel synergy is the key to sustainable brand growth 📖 Read the full article here: https://hubs.ly/Q036F0HM0 #DigitalMarketing #AI #BrandGrowth #MediaBuying #Technology #MarketingInnovation

AI is transforming advertising, making it cheaper, more customizable, and hyper-targeted. But with this power comes a critical question for marketers: Should we create more content, or better content? In a recent Mi3Australia article, The Coca-Cola Company’s Global CMO Manuel "Manolo" Arroyo nailed it: “We can create hundreds of versions of the same ad… But does the world need hundreds of versions, or a few great ones?” This is the crossroads we’re at. AI can help brands churn out endless variations of creative at low cost, but volume doesn’t guarantee value. In fact, flooding consumers with more ads - just because we can - risks eroding trust, attention, and ultimately, effectiveness. Instead, the real opportunity is to use AI to deliver fewer, smarter, more relevant experiences that actually resonate with audiences. → Personalized, not just targeted. → Helpful, not intrusive. → Memorable, not forgettable. AI should be a tool for connection, not just scale. The brands that understand this, and choose quality over quantity, will lead the next era of marketing, where authenticity wins and consumer experience is king. 👉 Worth the read: https://lnkd.in/edGFvwEK #digitalmouth #AIadvertising #hyperpersonalization #digitalmarketing #digitaladvertising

Nielsen's 2025 Global Media Planning Report, released today, highlights three pivotal trends reshaping brand-audience connections: Balancing Traditional and Digital Channels: Despite the surge in streaming and Connected TV (CTV) devices, traditional TV remains a significant part of global media consumption. For instance, traditional TV viewership in Poland accounts for approximately 92% of audiences' time, contrasting with 60% in the U.S. Growth of Retail Media Advertising: Brands now have enhanced opportunities to engage shoppers directly on retailers' digital platforms, reaching consumers at the point of purchase. Emphasis on First-Party Data: With evolving privacy regulations, leveraging first-party data has become crucial for personalized and compliant marketing strategies. These insights underscore the importance of adaptable and nuanced media strategies in today's fragmented landscape. https://lnkd.in/e-nT8RcQ #MediaPlanning #DigitalMarketing #AdvertisingTrends

📈Blog: Brand Lift Studies: The New Must-Have Metric for Ad Success Clicks and conversions are important—but are they telling the whole story? In today’s competitive landscape, brand perception is the real driver of long-term growth. That’s why brand lift studies are becoming the go-to metric for both B2B and B2C industries. Unlike traditional KPIs, brand lift studies measure the real impact of your campaigns on awareness, consideration, and purchase intent. With AI-powered insights and real-time tracking, businesses can now optimize media strategies based on actual brand influence, not just last-click performance. At Digital Mouth, we leverage cutting-edge measurement tools to ensure our clients aren't just seen—they’re remembered. Because in 2024, brand strength is ad strength. Are you incorporating brand lift studies into your marketing strategy? Read our take below:👇 https://hubs.ly/Q035-0jp0 #digitalmouth #brandlift #admeasurement #B2B #B2C