Innovation are out but users don’t know. Climate change transition solutions need to have a marketing space focused on providing simplified technical, economic, financial, distribution/dealership info to accelerate adoption.
Isha Muzira’s Post
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RIP 'Climate Tech'? I have had Freya Pratty's piece open on a browser tab for weeks and keep thinking about it. Yes, there are shifting sands in the climate tech investor scene. I think it is more than just a re-label yet not the end of the road. Yes, I do think there are so many elements to climate tech investing it is hard to be a generalist and the crowdedness of the sector is giving rise to more specific terms. Yes, I think there are good climate investments to be made. However, I think there are many who are not clear if they are investing based (bluntly put) on the world they want to see (impact) versus where the world is (financial). Thoughts? https://lnkd.in/eKmMU3W9
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Head of Strategy @ The Climate Hub | Do sustainable storytelling right | Climate Tech | Nature Tech | Corporate Sustainability
Most climate tech messaging focuses on how to help companies achieve broader company goals. But what if we zoomed in on the corporate sustainability professional tasked with getting decision-makers on board with climate tech solutions? Tomorrow’s Climate Tech Marketer newsletter explores the three major blockers sustainability teams face, and how climate tech companies can address these barriers to action in their messaging. Sign up here: https://lnkd.in/e5g2BvpD (And follow The Climate Hub!) #climatetechmessaging
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Owner and Principal Photographer (Certified Professional Photographer CPP) | Operations and Practice Leader | Sustainability Leader |
🔍 CSO Situation Room Series: Technology and Innovation 🔍 This week's focus is on leveraging cutting-edge technology and innovation to boost sustainability outcomes. CSOs face numerous challenges, including integration complexity, cost uncertainties, and data security issues. To tackle these, CSOs should ask critical questions about system alignment and financial implications, leading to actionable insights and solutions. Join the conversation as we delve into the root causes and practical solutions to make technology work for sustainability. Next week, we will explore Climate Change Adaptation. Stay tuned for insights and strategies to help organizations adapt and thrive in a changing climate. Your feedback is invaluable—let’s keep this dialogue going! 🌍💡 #Sustainability #sustainabilitytransformation #TechnologyInnovation #SustainableFuture #ClimateAdaptation
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Struggling to navigate the complexities of corporate decarbonization? Our guidebook is here to help! Discover essential insights on climate science, scenario modeling, and more. Download your copy today and start your organization's sustainability journey! ➡️ https://lnkd.in/enNYKBVY #NetZero #Decarbonization #Guidebook
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Struggling to navigate the complexities of corporate decarbonization? Our guidebook is here to help! Discover essential insights on climate science, scenario modeling, and more. Download your copy today and start your organization's sustainability journey! ➡️ https://lnkd.in/enNYKBVY #NetZero #Decarbonization #Guidebook
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Exciting to see how some brilliant marketers I know are using their craft to help better understand needed messaging, positioning and communications in the clean power journey.
Passionate about leveraging data for impactful communication? We have an exciting new tool for you! We partnered earlier this year with the Yale Program on Climate Change Communication, Zero Ideas and the Meliore Foundation to conduct a global study. Our mission? Uncover the messages that truly inspire action on climate change around the world. The treasure trove of insights we unearthed is now at your fingertips with our latest innovation - an empowering tool designed for #climatecommunicators everywhere. Dive in and discover which messages resonate most in different corners of the world: https://lnkd.in/euxCjizs
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Environmental Engineer | Lifecycle Assessment & Data-Driven Sustainability | 3D Modeling
So, this is how the technological solution to disruptive events associated with climate change, in the business as usual, in a system where GDP and ROI are preferred over GINI and HDI could look like. In a system where shareholders' short-term gain is chosen over human health. Thank you but no.
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Solving the climate crisis demands innovation at scale, yet many climate tech companies face challenges in securing funding for early-stage commercial deployments. We joined up with Boston Consulting Group (BCG) and BCG X to publish the report “Traversing the Climate Technology Scale Gap" to identify this $150B Scale Gap. Download the report to learn more about how we can utilize "old tools" and "new friends" to bridge this gap: https://lnkd.in/gDQv7CdK Find more great resources for climate innovation at https://lnkd.in/gyDAsP-9
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