Hello Human’s Post

This has REALLY been grinding my gears lately... Business leaders who claim PR is a complete waste of money ❌ ❌ "Just post online; the journalists come to you" Yes, building your personal brand and telling your story online is powerful. A strong personal brand with an engaged audience is invaluable, especially for start-ups - it provides a solid, “PR-worthy” foundation which can occasionally result in ad-hoc press opportunities. But, the value of strategic PR shouldn’t be underestimated. While a loyal community provides visibility, achieving consistent press momentum demands a well-thought-out approach. At MODA PR, we’ve worked with clients who have STRONG personal brands, and they come to us saying: ➡️ The coverage I’ve had so far is good, but I’d LOVE to be featured in XYZ ➡️ I messed up and said XYZ in an interview. Can you ask them not to print it? ➡️ The opportunities have been sporadic; I must put myself out there consistently. When you choose the right PR partner, they’re not just “pitching and praying.” At MODA PR, we've... ➡️ Launched clients into UK retailers ➡️ Repositioned brand messaging to stand out in a crowded market ➡️ Saved reputations by addressing gaps in ambassador strategies ➡️ Navigated sensitive topics with tactful crisis comms ➡️ Developed WINNING award submissions ➡️ Built long-term media relationships, leading to recurring opportunities Plus, literal hand-holding - we helped build a client’s confidence from painstaking shyness. Now, she's never off TV. She regularly appears on QVC and passionately promotes her brand. In 2025, the winning strategy will leverage BOTH organic engagement and professional PR to establish thought leadership and drive sustained growth. So, let’s not diminish the importance of strategic PR - and a whole industry of communication professionals - just because you’ve been on TV a few times talking about your brand. Pictured: The leadership team of award-winning PR agency, MODA PR #publicrealtions #personalbranding

Robyn Bordes of Illumination PR demonstrates the power of strategic visibility, turning unknown brands into industry leaders by applying celebrity PR tactics like relationship-building, media placements, and narrative control. In today’s competitive market, businesses that master these strategies can significantly boost their market presence, as seen with luxury brands gaining rapid fame from events like the Met Gala. Brands that leverage strategic visibility can shape their industries, securing lasting authority and valuable partnerships that position them for long-term growth. #BusinessGrowth

First and Last PR, a renowned communications agency serving legacy brands, introduces two new public relations offerings tailored for indie and emerging beauty, wellness, and lifestyle brands: PR Powerboost for emerging brands and Seasonal Spotlights focused on inclusion during key holiday times. 'With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging,' said Stephanie Scott-Bradshaw, First and Last PR's CEO & Communicator-in-Chief. The PR Powerboost Program caters to indie brands looking to increase visibility and establish a strong presence. It includes representation from experienced specialists who will craft press releases, media pitches, form media relations, create strategic PR plans, and more. The Seasonal Spotlights Pitch Program targets indie clients during key gifting seasons like the holidays, Black History Month, Women's History Month, and graduation time. Each comprehensive four-month campaign focuses solely on pitching brands to top-tier holiday gift guides. #publicrelations #indiebrandmarketing #beautybrands @firstandlastpr Line breaks between paragraphs and the end of post the and hashtags / @menthions content.

It’s my birthday!!  Today marks two months to the day that I decided to go it alone and set up Claire Cormack PR! A year ago almost to the day, I was made redundant from my role as Head of PR for a global retail brand where I stayed for almost 12 years. Immediately after the redundancy I was advised by so many of my peers to set up on my own. But I was scared, I asked myself “will I feel lonely” or “how will I feel without my team”?   I’d always had a team around me, my colleagues to bounce ideas off, how would it work being alone? It took me 10 months to find my feet, I went for many (many) interviews and worked for 11 weeks at another large retail brand that was an extremely negative experience. But I was determined to change that negative to a positive. In that 10 months I had become transformed as a person. My fire for PR and communications was reignited and my direction much clearer, I knew I wanted to help growing brands grow. I strongly feel that growing brands deserve the recognition that larger brands with huge budgets and huge resources receive…and I feel passionately that I want to help them get there! Through conversation, I understand the paralysis that comes with making decisions around growing brands comms strategies…and therefore often no decisions are made!! I feel so strongly that I want to remove that paralysis! I was scared about going it alone after working as part of a team and a larger organisation for so many years but I have organically become an extension of the brands I’m working with and my clients and I are in communication constantly – I want to provide as much support as possible (plus I love to talk!).  And if I’m not talking to my clients I’m talking to the industry, I couldn’t feel less alone!  The best thing is we avoid the noise of big corporates,  a million opinions in a room and the many hurdles to jump over just don't exist- we can just run with our ideas-  we're clear on our common goal…we want to succeed!  It’s been an action packed two months and there is so much more to come, my objective- to support growing brands in their ambition grow….including my own brand! I’m so glad I made the jump…it’s not scary at all!

Thank you Andrew from amazing experiential events agency Hopper for these amazing words! "As a company we hadn’t previously planned or executed any PR activity, so we were looking for a first step and found Caroline at Cheerleader PR to be a friendly face to speak to about something that we found quite daunting. "Caroline helped us to think about different target audiences and new ways of engaging potential clients. We are also now looking at how we can use our areas of expertise and experience to create articles and thought-pieces that will help raise our profile. "Caroline identified media titles and websites for us to target to reach our audience, as well as content ideas to pitch. The two-hour session flew by and we came away feeling more knowledgeable and confident about PR for our business." 📣 If you’re ready to take your PR to the next level and want me to do the work for you, let’s work together 1:1! I’ll help you get known, seen, and heard in all the right places. Drop me a message and let’s talk about how I can manage your PR strategy and execution, so you can focus on what you do best. 📣 DM me to get started or book a discovery call here: https://lnkd.in/eqQVrDz6

Hello and welcome to week 83 of #TinaTells. In this weekly LI post (and this explanation is for my 1 new follower of course – hello JV) I share 4 articles that have caught my #marketingprocurement eyes and ears this week as well as my Ad of the Week. Enjoy!   1. I saw this article on Simon Shaw LI feed from the recent International Communications Consultancy Organisation Global Summit and I thought that the subjects that the PR / Comms Agencies covered was fascinating. From the role of creativity in an earned first media world; are PR agencies agencies or consultancies through to the impact of Millennials and Gen Z on the future of PR. Well worth a read - https://lnkd.in/eDmbB44g   2. Having been working on quite a few agency search and selection briefs recently, I love the simplicity of what Sir John Hegarty is sharing in this post on one of the things that helped BBH London win it’s 2nd client – Whitbread – John running the London Marathon. At the pitch the Chairman of Whitbread asked John why he was hobbling & well read the post as for me it shows that making an effort (whatever that is) in a pitch meeting to a client sometimes can make the difference when the race is close - https://lnkd.in/eAS4n2V9   3. As our key stakeholders we see first hand how the role of the CMO is undergoing a significant transformation in multiple organisations. So this CMO Report by tml Partners is a good read (it is a bit old but I have just seen it). We know that they are facing the pace and connectivity of technology, data, and consumer behaviour, and these are constantly reshaping the marketing space. This report looks at how they are adapting to these changes - https://lnkd.in/ebDxfDHk   4. With thanks to Marie Little for sharing this article with me on the CEO of Reckitt looking to streamline their brands to just ‘power brands’. Many CPG companies are divesting of their mature & low-margin businesses. A power brand is one with high trust, higher profit margins and still room to grow into new markets. It does seem to make sense to me as they are invest in those brands (e.g. decent marketing budgets). I did chuckle at the reference to the location of the Reckitt HQ in sunny Slough in the Fortune article - https://lnkd.in/e5q3FRnf   5. Ad of the Week – (this has nothing to do with the fact that I had a meeting today with my friend Xavier Rees as I had already picked this latest TV ad for Currys plc as my Ad of the Week). I love the swiping of the kettles and the girl at the end that asks if next day delivery is ok. You’ve got to love a IRL experience I say! Well done AMV BBDO - https://lnkd.in/ekg57Ttw

Another day, another story that we have known for a while with The Bostonian vs. The Book. Engagement, brand awareness, impact with the audience - these are the tools that allow your spend to truly be successful. Glad PR agencies are seeing that now https://lnkd.in/gCdhMS48

Wishing the entire PR fraternity a very Happy #NationalPRDay! Celebrating 11 years in PR and Brand Management brings me immense joy. Every Monday morning feels just as thrilling as Friday evening because I genuinely adore my work. Over the years, PR has undergone significant changes in communications, connections, and perceptions. Today, PR professionals are evolving quickly, juggling various roles to ensure messaging resonates across brands, media, and target audiences. From honing diverse skills to embracing authenticity and utilizing new technologies, we're continuously adapting to the ever-shifting communication landscape to achieve meaningful outcomes. Here's to continuous learning and countless victories ahead!🎉📣 #NationalPRDay #PR #Communications

Did you know that, on any given day of the week, there are least 4-6 national awareness days? For example, Thursday, May 9 is National Home Front Heroes Day, National Alphabet Magnet Day, National Sleepover Day, National Butterscotch Brownie Day, National Moscato Day, and National Lost Sock Memorial Day. The same principle applies to weekly periods and months. Wow! I certainly did not know any of this when I began my #PR career, but I caught on quick, as many #marketers turn to these daily, weekly and monthly milestones to remain relevant and top of mind with various target audiences. According to Linda Rosenblum, #mediarelations director at Red Thread PR, "brands should focus on strategically leaning into fewer, yet more quality, calendar moments that not only align with their organization’s purpose but also their customers’ hearts and minds." That's excellent advice...because some of these commemorative days are pretty ludicrous. Going one step further, Rosenblum suggests asking (and answering!) the four following questions when considering if and how to leverage a national awareness day for #PR and #marketing purposes: • Does an awareness day make sense for your #marketing and #PR goals? • Does the awareness day have a natural association with your brand’s key offerings? • Is there a connection to your brand’s mission, vision and values • Are there any current conversations about this day/topic that give you pause?

It feels like a lifetime ago that I joined a boutique PR consultancy in London, learning the craft of press relations and publicity for a handful of household names. The mid-70s were heady days—big budgets, and PR consultants always travelled First Class by train. Times have changed, and so has the profession. Back in the 1970s, PR was largely reactive, focused on crisis management, press releases, and nurturing media contacts. Businesses treated it as an add-on, not a strategic pillar. Fast forward to today, and PR is at the heart of business strategy—shaping brand identity, building trust, and protecting reputations in a fast-moving, digital-first world. Social media, influencer engagement, and real-time storytelling have transformed it into a proactive force, driving transparency and deeper connections with stakeholders. Trust and reputation are now some of the most valuable assets a business can have. So, when Jamie Stewart invited me to join the Jamboree Circle Group meeting with Joanne Parker this morning, I jumped at the chance. Time to sharpen my PR skills for 2025! Joanne brings 30+ years of experience working with well-known corporates, and now helps businesses, charities, and eco-conscious organisations find their voice and tell their stories in ways that truly connect with their audiences. She helps them expand their reach, amplify their impact, and grow through powerful storytelling. Her key takeaway? “Visibility is the secret to success. If people don’t know about you, they can’t buy from you. Modesty won’t help your bottom line. The ‘best kept secret’ approach won’t cut it. There are endless opportunities to boost your visibility—from speaking engagements to magazine features.” In our first breakout session, we mapped out our 2025 business objectives and set SMART PR goals to align with them. The second breakout had us pitch media stories tied to those objectives. One challenge: craft a headline that grabs attention. Here’s mine: "Is the Traditional Operations Manual Obsolete? The Future of Franchise Knowledge Sharing Revealed." Now I’d love to hear from you – what headline would you pitch that aligns to a 2025 objective? #PRStrategy #BusinessGrowth #StorytellingForSuccess #BrandVisibility #MediaRelations