Jean-Francois Amyot’s Post

The article highlights the importance of amplifying PR efforts to maximize brand awareness and ROI. Identifying newsworthy stories and pursuing earned media coverage can be challenging. Instead of constantly seeking new PR, companies should leverage existing PR by sharing successes across social media, press pages, sales communications, and email signatures. This broadens audience reach and strengthens brand credibility, ensuring media coverage continues to generate value long after its initial release. Enhancing PR efforts and results is crucial for raising brand awareness. #brand #brandawareness #pressrelease #mediaengagement

In today's highly competitive world, the success of any business, including hospitality brands, heavily relies on effective promotion and branding. While some hospitality brands understand the importance of creating a professional image and utilizing mainstream media and public relations agencies, there are unfortunately those who seem oblivious to these necessities. It is baffling to see how some hospitality brands are content with their current image, either by sheer chance or due to the endorsement of a popular YouTuber or influencer. They fail to recognize the significance of mainstream media or the expertise of a professional PR agency. This mindset can be described as nothing short of suicidal in an era where competition is fierce. Another crucial aspect that hospitality brands may overlook is the expertise and insight that a professional PR agency and mainstream magazine/newspaper bring to the table. With the knowledge of the market, trends, and media networks they enable the brands to craft targeted and compelling campaigns that resonate with the intended audience.

Creating impactful and memorable PR events is essential in today's fast-paced business world. We outline the 12 key steps for successful PR event planning, from setting clear goals to engaging with your audience and ensuring meticulous execution. This guide is a must-read for anyone aiming to elevate their PR game. By following the 12 steps outlined in this guide, including setting SMART goals, identifying your target audience, choosing the right event format, and implementing a robust promotional strategy, you can ensure your PR event delivers real value and impact. Don't continue to struggle with unfocused and ineffective PR events. Learn the proven strategies laid out in these steps to create successful, memorable events. 👉🏻https://lnkd.in/gURbG6CE #PREvents #EventPlanning #PRStrategy #BrandAwareness #EventMarketing #AudienceEngagement

Another day, another story that we have known for a while with The Bostonian vs. The Book. Engagement, brand awareness, impact with the audience - these are the tools that allow your spend to truly be successful. Glad PR agencies are seeing that now https://lnkd.in/gCdhMS48

Elevate Your Brand's Presence with Nexxigital – PR That Delivers Impact!" Nexxigital craft PR strategies that turn your brand into a powerhouse of influence. Our proven process amplifies your voice through targeted media coverage, dynamic storytelling, and strategic partnerships. From building buzz to sustaining long-term visibility, we ensure your brand gets the spotlight it deserves. Let us take your PR to the next level and connect you with the audience that matters most! We offer: Press Release Distribution to top networks like ANI and PTI Media Outreach & Relationship Building for long-term coverage Reputation Management to keep your brand image flawless Crisis Communication to handle any challenge with confidence Ready to take your brand to new heights? Partner with Nexxigital and let your story be heard by the world. 🌍✨ 📧 info@nexxigital.com 📱 +91-7983133903 🌐 www.nexxigital.com #brandamplification #services #brandvisibility #pressrelease #mediaoutreach #reputationmanagement #digitalpr #CrisisManagement #boostyourbrand #nexxigital #mediastrategy #businessgrowth #brandsuccess #elevateyourstory #publicrelations #brandmarketing #stayinthenews #power #strategicpr #amplifyyourvoice

This is snippet of a recent blog I created for SalesPlus as I am a PR associate with this great Monaghan Business - you can get a FREE PR consultation with me via their website here https://lnkd.in/egMSeFdD PR [Public Relations] is a multifaceted tool that builds & maintains a positive reputation, enhances visibility, & creates trust—elements that are essential for long-term business success. PR not only elevates a brand but also safeguards its reputation and positions it for sustainable growth in an increasingly competitive market. 1. Building Credibility and Trust One of the most significant benefits of PR is its ability to build credibility & trust with your audience. Unlike advertising, where businesses directly promote their products or services, PR relies on third-party endorsements, media coverage, & thought leadership to convey a company’s message. 2. Enhancing Brand Awareness PR plays a critical role in getting your brand noticed by the right people. By securing media coverage, speaking opportunities, or by participating in industry events, PR can significantly increase your brand's visibility & awareness. This is particularly important for startups & small businesses that may not have large budgets for traditional advertising. 3. Managing and Protecting Reputation In the age of social media & instant communication, a company’s reputation can be damaged in a matter of minutes. PR is not just about promoting your business—it’s also about protecting it. Effective PR strategies include crisis management plans that can be swiftly activated when a problem arises, helping to mitigate damage & control the narrative. 4. Supporting Business Growth and Sales While PR is not a direct sales tool, it plays a crucial role in supporting your sales and marketing efforts. Good PR enhances brand awareness & credibility, which in turn makes it easier for your sales team to close deals. When your brand is well-known & respected, potential customers are more likely to choose your products or services over competitors’. 5. Cost-Effective Marketing Compared to traditional advertising, PR can be a cost-effective way to promote your business. While advertising requires significant spending on ad placements, PR leverages relationships with the media, influencers, & industry leaders to generate earned media—free coverage that can have a powerful impact. PR requires time, effort, & often professional expertise. However, the return on investment can be substantial, as a single well-placed article or interview can reach a wide audience & enhance your brand’s credibility far more effectively than a paid ad. So, if you’re looking to take your business to the next level, consider making PR a cornerstone of your strategy. The benefits it brings are not just immediate, but long-lasting, paving the way for a stronger, more resilient brand. Contact us at enquiries@salesplus.ie for a FREE PR consultation 

Emerging brands are tasked with cutting through the noise in a vast media landscape. According to PR experts from BEACH HOUSE and MP-IMC, even bootstrapped brands can effectively reach target consumers and retailers with strategic planning. Click below to read more, and let us know your thoughts in the comments. #mediastrategy #beautyindustry #beautybrands #publicrelations #digitalmarketing #brandidentity #storytelling #emergingbrands

📢 April 25, 9am: PR vs. Brand - Defining your Strategy in 2024 📢 Whether you’re a seasoned expert in PR and media, or a senior leader looking to understand the wider picture for your strategy, this workshop will give you the tools you need to map an intelligent approach to your brand-building. On the Agenda: 📣 The role of PR in your brand identity - and vice versa - in 2024. 📲 The impact of changing audience behaviour on different businesses. ✏️ How to clarify resource, objectives, and tactics across different streams. 🤔 The key considerations before investing in your own strategy. Reserve your spot here 👉 https://lnkd.in/eBSuv7HK Speakers confirmed so far.. 📣 Amanda Walls, Director, Cedarwood Digital Chris Bosher, Head of Strategy, Borne Christian James, MD and Founder, IF. Jen O'Grady, Head of Agency, Democracy PR Natasha Hill, MD and Co-Owner, Bottle | Digital PR Agency #brandbuilding #prstrategy #brandstrategy #brandidentity #thegonetwork

Want to elevate your brand awareness in 2025? Proactive media engagement is your secret weapon! By partnering with us, you’ll work with a team of professionals who excel at finding newsworthy angles and crafting captivating stories – and most importantly know how to write so your target market understands you. Why not make 2025 the year your brand achieves next-level credibility and reaches new heights? Keen to know more? Let’s chat about how we can amplify your presence in the media landscape hello@thornpr.co #workwithus #publicrelations #melbourne