Cultivated Talent’s Post

A minute of silence for brands who think cheap publicity stunts give positive ROI... Now, let's move to today's topic. Why are PR teams often left out of the loop or involved in the last leg of discussion on marketing initiatives? I think it has more to do with poor understanding of PR than anything else. Brands feel PR is a plug and play exercise. Brands feel PR specialists can't add to the narrative. Brands feel PR teams aren't capable of sharing insights on how a message will be construed by the audience. No wonder such brands fail to connect with the target audience. What's your take on the matter?

📢 April 25, 9am: PR vs. Brand - Defining your Strategy in 2024 📢 Whether you’re a seasoned expert in PR and media, or a senior leader looking to understand the wider picture for your strategy, this workshop will give you the tools you need to map an intelligent approach to your brand-building. On the Agenda: 📣 The role of PR in your brand identity - and vice versa - in 2024. 📲 The impact of changing audience behaviour on different businesses. ✏️ How to clarify resource, objectives, and tactics across different streams. 🤔 The key considerations before investing in your own strategy. Reserve your spot here 👉 https://lnkd.in/eBSuv7HK Speakers confirmed so far.. 📣 Amanda Walls, Director, Cedarwood Digital Chris Bosher, Head of Strategy, Borne Christian James, MD and Founder, IF. Jen O'Grady, Head of Agency, Democracy PR Natasha Hill, MD and Co-Owner, Bottle | Digital PR Agency #brandbuilding #prstrategy #brandstrategy #brandidentity #thegonetwork

Are your PR efforts falling short due to a lack of a cohesive strategy? 🤔 It's time to take control and elevate your PR game with a strategic approach that ensures your message resonates and generates meaningful conversations within the industry. 👇 ✅ Tailored Timelines: Ensure that all communication contributes to the larger story you want to tell. Have your strategic timeline covered. ✅ Strategic Messaging: Craft your message with precision by developing impactful messages that not only grab your audience's attention but also are seamlessly aligned with your Brand Identity. ✅ Comprehensive Industry Awareness: Generate conversations to position your Brand as a Thought Leader and go-to resource, from media places to Social Media amplification. Not sure where to start? Contact us to find out. 📞 0208 663 4989 📧 team@angelsmedia.co.uk #AngelsMedia #PropertyMarketing #MarketingStrategy #PR #PublicRelations #BrandStrategy #Branding #BrandIdentity

🎉 Celebrating three years of partnership with our amazing Godfrey Social PR client, Totter + Tumble! One of the biggest lessons we've seen in PR is that consistency truly pays off. While some brands hope for immediate results, the real magic often happens when you stick with it. Totter + Tumble is a prime example. Over the past year—and especially now during the holiday season—they’ve seen incredible press placements, increased engagement, and, most importantly, measurable results. Their U.S. sales have grown significantly, and they’ve shared how press placements have driven traffic directly to their site. PR isn’t just about quick wins; it’s about building momentum. Each article, feature, or influencer mention contributes to a bigger picture, creating a snowball effect that elevates brand awareness and trust over time. To all brands considering PR: know that the longer you invest, the more you'll see the return. And to Totter + Tumble, thank you for trusting us on this journey—here’s to continued success! 🥂✨ #PublicRelations #PRSuccess #ClientLove #TotterAndTumble #ConsistencyPaysOff

🔗 PR in 2025: The Game Has Changed 🔗 💡 The tools are evolving, but the heart of effective PR remains timeless—building trust, creating connections, and sparking conversations that matter. As brands navigate digital fatigue and rising expectations for authenticity, the key to lasting impact lies in understanding your audience and acting with purpose. 🌐Ready to see what it takes to win at PR in 2025? Click the link to discover how brands are turning insights into influence. #PRTrends #BrandStorytelling #TrustAndImpact #PRInsights2025 https://lnkd.in/dfV5zmTd

Measuring the Immeasurable: The Reality of PR As a founder of a PR agency, I often encounter a common misconception: PR is simply advertising with a different name. This couldn't be further from the truth. While advertising focuses on immediate, quantifiable results like impressions and clicks, PR is a strategic, long-term brand-building exercise. So, how do we measure the impact of PR, especially for startups that often equate it with direct sales? The truth is, PR's impact is often subtle, yet profound. It's about building brand awareness, credibility, and trust. Here are some key metrics to consider: Media Impressions and Reach: - Quantity: Total number of times your brand or message was exposed to the target audience. - Quality: The credibility and relevance of the media outlets where your brand was featured. Share of Voice: Percentage of media coverage your brand receives compared to competitors. A higher share of voice indicates increased brand visibility and dominance. Brand Awareness: Brand Recall: Percentage of your target audience who can recall your brand. Brand Recognition: Percentage of your target audience who can recognize your brand logo or tagline. Remember, PR is a marathon, not a sprint. It's about building relationships, telling compelling stories, and creating a lasting impact. While measuring PR can be challenging, these metrics can provide valuable insights into your brand's progress and the effectiveness of your PR strategies. #pragency #pr #prableglobal

How I did PR and Social Media Management Together? Integrated PR and social media startegy can do wonders to your brand. Having navigated both worlds, I've discovered that magic happens when these powerful forces converge. My Key Takeaways: 1️⃣ Traditional approaches alone won't cut it anymore. The digital landscape moves at lightning speed, and brands need to adapt or risk becoming irrelevant. 2️⃣Integrated communication strategy helps brand in advocacy, initiate policy conversations and crisis management. 3️⃣ My turning point? When I got the freedom to experiment and fuse them together to create a brand impact. This trust led to: 1. Creating innovative campaign IPs that resonated across platforms 2. Developing social media platforms that became storytelling powerhouses 3. Building integrated strategies that amplified brand messages The future belongs to those who can see the bigger picture and aren't afraid to go beyond the boundaries. What's your take on this integration? Have you experienced similar transformations in your communication strategy? #DigitalCommunications #PRStrategy #SocialMedia #BrandBuilding #IntegratedMarketing #CommunicationStrategy

To effectively integrate viral challenges into #PR campaigns, focus on aligning the trend with the brand’s identity and values. Start by evaluating whether the challenge complements the client's image and message. Next, assess the potential risks and rewards, ensuring the challenge enhances the brand's reputation. Creativity is key—use the viral trend as a way to engage the audience meaningfully, making the interaction memorable. Finally, set clear goals for how this trend will contribute to your PR objectives. By thoughtfully selecting challenges, you can create impactful and relevant campaigns that resonate with your audience.

The Youthforia situation is an egregious oversight — like someone (aka many human beings with clear vision) had to sign-off / approve this product as fit for the beauty consumer. YIKES 😱 Love the creativity that this brand generally brings, but this is exactly why you need a strategic PR/communications agency that is well-versed in beauty and DEI. This PR team would have taken a look at this launch before it went to market and said — NO this is absolutely not it, and if you go-to-market with this product the people, the girlies, everyone will clap 👏🏾 back hard. In-house PR, comms, and consumer engagement teams can become myopic in their perspectives and perpetuate implicit bias within the company. Drinking the company kool-aid isn’t always cool. Outside perspectives are needed, should be welcomed, and actively sought out. If you’re interested in chatting more about how strategic PR can help to add a lens of clarity, inclusivity, and relevancy — feel free to DM me cuz I have many thoughts on this and how brands can do better. 💕 #beautypr #beautymarketing #dei #deimarketing

✨ Elevating Brands, Empowering Messages ✨ Ready to elevate your brand's visibility to new heights? Look no further! Our PR services at #PRWireNOW are tailored to expand your reach, boost your presence, and leave a lasting impact on your audience. With PRWireNOW, your brand's story takes center stage. Our team of experts crafts strategic #PR campaigns designed to maximize exposure and capture the attention of your target audience.🚀 Ready to shine in the spotlight? Let's connect and discover how PRWireNOW can amplify your brand's visibility with our comprehensive PR #services! #PRWireNOW #VisibilityBoost #EmpoweringBrands #PublicRelations #BrandVisibility #StrategicPR 🌟📈