AMV BBDO

The throne has been claimed. The descendant of the Pharaohs’ cat has been found. 👑🐾 After a cross-country quest and DNA tests led by geneticist Dr. Leslie Lyons, SHEBA® and influencer Nathan the Cat Lady uncovered a true descendant of the Pharaohs' cats… living in suburban Atlanta. Meet Dahab: royal blood, verified by science. And yes, he eats SHEBA. Proof that royalty never lowers its standards. We’re obsessed 🥰 Watch the final episode of The Pharaohs’ Lost Cat content series here: https://lnkd.in/eaq8qi_u Follow Dahab’s rise to power at @DahabThePharaohsCat on Instagram and watch the “coronation” unfold. Mars Mars Petcare Believe Media CANJA Audio Culture Final Cut Creative Outpost Red Studios BBDO STITCH Editing EssenceMediacom

Big ideas. Big results. Big wins. 👏👏 Colenso BBDO was named AXIS Agency of the Year, led by PEDIGREE’s Adoptable, which took home the coveted Grand AXIS, plus 2 Grand Prix and 7 Golds. Additional Golds came from Spark NZ’s Killabyte and Mars Whiskas’ Meowzer. BBDO India was crowned South Asia Agency of the Year at ADFEST 2025, with 10 wins—largely driven by Ariel’s Home Teams #ShareTheLoad, which won a Grand Prix for Effectiveness. AMV BBDO dominated the British Arrows—Never Just A Period won Commercial of the Year and 6 Golds, helping Bodyform earn Advertiser of the Year. #WorkThatWins #BBDOWW #DoBigThings ADFEST (Official) British Arrows

Is the art of out-of-home copywriting under threat? With the recent 'less is more' OOH trend, Campaign UK asks adland what this means for copywriting. Our joint Chief Creative Officer Nadja Lossgott shared her view alongside Sue Frogley (Talon), Felipe Serradourada Guimaraes (BBH) and Trevor Robinson OBE (Quiet Storm). Thanks to Charlotte Rawlings and Alessandra Scotto di Santolo for the invite. Check it out here 👉 https://lnkd.in/entPtTMr

SHEBA created a recipe fit for a royal cat. So we went to find one 👑🐈⬛ From ancient thrones to modern sofas, cats have always known how to get what they want. To honour their regal legacy (and launch a divine new menu), we set out to find a long-lost descendant of the Pharaohs’ cats - so they could eat like royalty once again. Blending cultural insight, breakthrough science and social storytelling, our latest campaign with the brand is a bold creative swing at the cat food category. Inspired by a study which proved that descendants of the Pharaohs’ cats could be living in the US today, the campaign plays out as a multi-platform content series in search of one very special cat: a modern-day heir to ancient Egyptian feline nobility. A story of ancient royalty, modern pet obsession, AI tools and a very well-fed cat - all brought to life by the brilliant teams at AMV, Mars, including Fernando Silva, Lindsay Smith, Brintha R., Mackenzie Baker, @Samantha-Jones, Jonathan Bayless, Natalia Ball and Jean-Paul Jansen, Weber Shandwick, EssenceMediacom, Believe Media UK, Creative Outpost, CANJA Audio Culture, Red Studios BBDO, STITCH Editing. Read more about The Pharaoh’s Lost Cat in ADWEEK https://lnkd.in/ev2W886F

A provocative debate at Advertising Week Europe today, chaired by Omar Oakes, put influencer marketing under the spotlight. Our strategy partner Suzanne Barker, Sabrina Francis (the7stars), Thomas Walters (Billion Dollar Boy), and Rahul Titus (Ogilvy) clashed over one question: are influencers too influential in advertising? Great energy in the room and no easy answers. Thank you for the invite, IPA (Institute of Practitioners in Advertising).

A million customers and counting - VOXI is on a roll 🧠🧠🚀 As a brand built for Gen Z, it’s no surprise that VOXI's sharp, culture-savvy advertising and content play a big role in its success. We’re proud to be part of the journey, helping make sure that “The Fun Never Ends”, bringing the brand's world to life with work that speaks to the audience in their language. Much more to come with the team at Vodafone, including Jordan Stone and Maria Koutsoudakis. Read more about VOXI’s exciting journey in Campaign UK 👉 https://lnkd.in/e5NawmHq

Our chief creative officers, Nicholas Hulley and Nadja Lossgott, sat down with Stephen Lepitak at Creative Salon Worldwide to talk about navigating culture’s shifting sands - how they define it, track it, and stay ahead of it. They also dive into the rise of the creator economy, exploring how partnering with creators can strengthen brand marketing and connect with highly engaged audiences. Read the full interview here 👉 https://lnkd.in/eVzTHAtB

New work from BBDO New York! 👀✋ Neutrogena just launched the latest in suncare innovation, Ultra Sheer Face Liquid Mineral Sunscreen. So, to drive home the importance of daily SPF and prove just how invisible their Ultra Sheer Sunscreen is, our colleagues in NYC and Neutrogena teamed up with someone the internet famously can’t see – the actor, professional wrestler, and originator behind the “You Can’t See Me” gesture, John Cena. Read about it in Forbes 👉 https://lnkd.in/ecjv29Gn Watch the work here:

We just can’t get enough of Whiskas' Cat Conversion System 🐱💜 Check out one of the participants sharing a sneak peek into his two-week experience fostering a kitten. Because some of the best love histories start with “I hate you.” Mars Mars Petcare CHEP Network Clemenger BBDO #PurrMore #BigIdeasRealPeopleLove

Big cheers to our Omnicom and Omnicom Advertising Group (OAG) friends on their well-deserved wins at this year's Campaign UK's Agency of the Year Awards! 🏆👏 A brilliant recognition of the talent, leadership, and innovation across the group - congratulations to Tracey Barber (Corporate Communications/Marketing Team, RAPP), Gabrielle Ludzker (Head of Agency - Customer Engagement, RAPP), Tessa LeGassick (Head of Connections Planning, Hearts & Science), and MG OMD. Here’s to pushing the industry forward together! 🚀 #Omnicom #OmnicomAdvertisingGroup #AgencyOfTheYearAwards