Omnicom Advertising Group (OAG)

Big talent. Big work. Big results. A very Big congratulations to IMPACT BBDO on being awarded MENA Agency of the Year at Dubai Lynx International Festival of Creativity - a title they’ve now won more times than any other agency. Dani Richa, Chairman & CEO of Impact BBDO, says: “Being awarded MENA Agency of the Year at Dubai Lynx for the 7th time is an honor. “Winning it more times than anyone else is a testament to our people, our passion, and our relentless pursuit of doing big things. Proud, grateful, and more driven than ever. “This is Impact BBDO”. #dubailynxawards

So you’ve seen the new OpenAI image-generation update and you’re wondering – what does this mean for Adland? Our COO, Deepthi Prakash, spoke with Fast Company about its potential impact on the industry. The bottom line? These tools are here to support humans, not replace them. “The quality of the visuals isn’t at par with the best specialized technologies out there,” she says. “But it’s certainly good enough for a strategist or a business leader to help develop and communicate concepts and ideas.” No need to panic – advertising’s not going anywhere. Read more via Fast Company: https://lnkd.in/ec_VD3HH

A big congratulations to BBDO India for their outstanding performance at ADFEST (Official) 2025, securing the prestigious title of South Asia Agency of the Year and becoming the most awarded Indian agency! 🏆   Home Teams #ShareTheLoad for P&G's Ariel emerged as the standout campaign, capturing the Grande in Effective Lotus and a Gold in Creative Strategy Lotus for its powerful long-term strategy. The campaign's impact was further recognized with two Silvers and five Bronze awards across various categories, showcasing its versatility and effectiveness.   Adding to their triumph, BBDO India also clinched Gold in the Film Craft Lotus category for WhatsApp’s ‘Oye Lucky,’ celebrating the brilliant use of adapted music.   Josy Paul, Chairperson and Chief Creative Officer at BBDO India, said: “We are thrilled to be recognized as South Asia Agency of the Year — this is big! We’re grateful to the jury for shining a light on our work for P&G Ariel and Meta’s WhatsApp. These campaigns are all about impact and influence, which aligns with our global mantra: Do Big Things. This win was only possible thanks to incredible teamwork and the trust of our client partners.”   #Adfest2025 Paul Josy

A part-time job like no other. Team DDB and the Army National Guard are redefining part-time service with “Uncommon Is Calling” - a new campaign for young Americans seeking more than just a paycheck. They want purpose, adventure and impact. Featuring real soldiers on real missions, Uncommon Is Calling highlights the extraordinary experiences that come with serving part-time in the Army National Guard. “The creative challenge was to show the dramatic contrast to these people’s everyday lives without condescending to the everyday. Because they’ll continue to live those lives too,” said John Carstens, Chief Creative Officer of Team DDB. “This part-time opportunity is a powerful complement, not an escape.” "Many young people are unaware that they can serve in the Army part-time," says Brig. Gen. Antoinette Gant, PMP, Chief of Army Enterprise Marketing. "To bridge this gap, 'Uncommon is Calling' offers youth a new perspective on Army service by presenting the experiences, flexibility, and local impact that can only be achieved as part of the Army National Guard." 🔗 Full story https://lnkd.in/euj5htVw  

“Global enterprise brands that demand creative excellence should consider Omnicom Advertising Group.” It’s official. OAG has been recognised in “The Forrester Wave” by Forrester. Deemed a Strong Performer, OAG received the highest possible scores in the brand strategy, creative and content development, global delivery strategy, and performance creative criteria. “As a company deeply committed to driving meaningful outcomes for our clients, we believe Omnicom’s strong performance on the Forrester Wave™ is a reflection of our relentless focus on innovation, collaboration, and delivering best-in-class solutions at every step of the customer journey,” said John Wren, Chairman and CEO of Omnicom. “For us, being the only company designated as a Leader in the Commerce, Media and Creative Waves underscores the extraordinary talent across our global network and our ability to stay ahead in an ever-evolving industry. I want to congratulate OPMG and OAG on this recognition.” 🔗 Read more via Omnicom https://lnkd.in/eBZVkKTV

A big congratulations to TBWA\Worldwide on being named one of Fast Company’s 2025 Most Innovative Companies! Making the list in the advertising and marketing category for ‘harnessing AI tools to solve the needs of brands’, this is the 6th time TBWA have been awarded the accolade since 2018. Last year, TBWA announced its CollectiveAI platform, a suite of tools that leverage its insights and lessons from more than 11,000 creative minds in over 40 countries. Fast Company writes: “It’s not the only agency to develop in-house AI tools, but it is one of the most comprehensive and active over this past year. “Featured in the suite is a tool that scales cultural research done through almost a decade of daily uploads. Brands can analyze certain cultural trends with a particular audience or product category, then generate ideas that can capitalize on that information. Another tool focuses on social media, trained on detailed case studies and data to provide pointed, expert solutions in research, strategy, and planning.” Congratulations, TBWA. 🔗 https://lnkd.in/eDbsxZbf #FCMostInnovative

There are far more delicious things to crunch than numbers. As Aussies get back to the grind after their summer holidays, McDonald's’s is reminding office workers that there’s a simple way to bring a little joy to routine, with eye-catching spreadsheet artworks in an out-of-home campaign. Part of a wider 'Return to routine-ish' campaign from DDB Group Australia and OMD Australia, these artworks feature three iconic McDonald’s products, prompting a cheeky post-meeting, office break or after work McDonald’s run. 🔗 https://lnkd.in/eyhe5rFy

Our OAG creative leaders sat down with Campaign UK to share how they fuel creativity while staying true to their agency identities. TBWA\Worldwide’s Global Chief Creative Experience Officer Ben Williams puts it simply: “Any fire needs three ingredients: heat, fuel, and oxygen.” Focus is the heat, envy is the fuel, and oxygen? That’s fun. “At an agency level, these ingredients are critical. And globally, when connecting these smaller fires together, it becomes a bonfire with huge creative potential.” BBDO Worldwide’s Worldwide CCO Chris Beresford-Hill reinforces the power of belief: “In the quest for impossible ideas, we’ve done it before, and trust we will do it over and over again”. And DDB’s President & Global CCO Chaka Sobhani captures the magic: “It’s all about the head and the heart, doing it together, and feeling part of something bigger.” Creativity thrives when passion, purpose and people come together. 🔗 Read their thoughts in full here https://lnkd.in/emSWVu2z

OAG COO Deepthi Prakash joined Fast Company’s Jeff Beer for the second episode of “Brand New World” to discuss TBWA\Worldwide’s Collective AI platform. Built on Omnicom's end to end Gen AI suite of services and fed on a one-of-a-kind diet of Disruption®, Collective AI leverages over 50 years of disruptive ideas and insights - a veritable treasure trove of TBWA-built experiences that fuel its output. “As creative becomes more automated, the volume of it is going to grow to an extent where it will be really hard to stand out. And brands are going to have to work a lot harder. And that means you can’t get away with just making campaigns anymore,” Deepthi noted. “You actually have to figure out what you stand for, and have a strong and differentiated position if you’re going to survive and not be diminished in your margins, your costs, and even the quality of your product.” Listen to the full episode here 🎧 https://lnkd.in/eXiJB5QH

The 2025 Edges report is here. Edges provides a much-needed roadmap to navigate the increasingly confusing cultural landscape. Created by OAG cultural intelligence unit Backslash, the glossary addresses the pervasive issue where culture is often conflated with fleeting content and micro-trends. The report highlights that true cultural relevance cannot be achieved by chasing short-lived buzzwords or aesthetics; instead, it requires a steadfast commitment to purpose and building for devoted fans. This year’s edition identifies 39 pivotal cultural shifts that are not just passing trends but significant movements reflecting key global conversations—from evolving gender roles and generative AI to sustainability and survivalism. These insights aim to guide brands in engaging meaningfully with the most important and enduring cultural narratives of our time. Download Edges now at www.backslash.com.