AMV BBDO’s Post

SHEBA created a recipe fit for a royal cat. So we went to find one 👑🐈⬛ From ancient thrones to modern sofas, cats have always known how to get what they want. To honour their regal legacy (and launch a divine new menu), we set out to find a long-lost descendant of the Pharaohs’ cats - so they could eat like royalty once again. Blending cultural insight, breakthrough science and social storytelling, our latest campaign with the brand is a bold creative swing at the cat food category. Inspired by a study which proved that descendants of the Pharaohs’ cats could be living in the US today, the campaign plays out as a multi-platform content series in search of one very special cat: a modern-day heir to ancient Egyptian feline nobility. A story of ancient royalty, modern pet obsession, AI tools and a very well-fed cat - all brought to life by the brilliant teams at AMV, Mars, including Fernando Silva, Lindsay Smith, Brintha R., Mackenzie Baker, @Samantha-Jones, Jonathan Bayless, Natalia Ball and Jean-Paul Jansen, Weber Shandwick, EssenceMediacom, Believe Media UK, Creative Outpost, CANJA Audio Culture, Red Studios BBDO, STITCH Editing. Read more about The Pharaoh’s Lost Cat in ADWEEK https://lnkd.in/ev2W886F