RSVP now to hear Kimberly Harrison drop media and connections knowledge so good, you won't want to miss it. Catch her at the the ANA Marketing Tech Momentum conference in January - your 2024 self will thank you.
Register here: https://lnkd.in/eqEXAFp8
UM Worldwide, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way marketers build brands in the era of AI.
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Read all about it and watch the video on the link below.
#BrandBuilding#Marketing#Differentiation#Growth | Susan Kingston-Brown | Joe Nicolas | Dan Chapman | Felipe Thomaz | UM MENAT
Jo Kinsella dispensed some serious wisdom at the AdTech Economic Forum yesterday. Like she said, there’s so much creative wasted and left on the cutting room floor. Effective media planning and creative intelligence can be a huge difference maker in ensuring brands get the best ROI for their ad dollars.
So glad to have the opportunity to meet up with her after this session!
Meredith BraceDonnetta Campbell#AdTechEconomicForum#Advertising#AI#MediaPlanning#GenAI
Had catch up with the recent ADIDAS ad made fully using AI.
ADIDAS'S acceptance of the technology completely changes the game for Marketing Agencies around the globe.
Soon there will be a software where you just need to put your company's name & it will spit out a perfectly tailored ad made to perfection along with different forms of storytelling options available for selection.
Plus there will be a CTA to advertise the ad video on OTHER social media platforms - ofcourse "Powered by AI" will be new trend.
It really is a tipping point on how and where to go from here. Do we continue with what needs to be done or rather update.
Many Agencies will close down. That's for sure.
Let's see what the future unfolds.
#ai#marketing#digitalmarketing#Linkedin
The risk for media owners when approaching technology is allowing technology itself, rather than their audience priorities, to drive the strategy.
Unsurprisingly, some technology companies (and some consultancies closely linked to them) often push for the opposite.
This is more pressing than ever in the age of AI.
#media#advertising#subscriptions#monetisation#strategy#adtech#martech
Tonic Worldwide, marking 17 years in the advertising industry, continues to thrive with its digital-first approach and strong focus on data-driven storytelling. Founder Chetan Asher reflects on the agency's evolution, highlighting milestones like its partnership with Fortune 500 clients and the integration of AI into creative processes.
Tonic's GIPSI insight practice, blending AI and human intelligence, plays a key role in uncovering trends and driving impactful campaigns. With a commitment to creativity, sustainability, and employee well-being, Tonic is poised for continued growth, embracing AI’s potential to enhance creativity while staying adaptable in an ever-evolving industry.
Read the full story with the link in Comments.
#Advertising#Marketing#TonicWorldwide
Exciting Developments in Sports Representation!
As we develop the Spatial Web, I've witnessed firsthand the transformative potential of digital technology in the talent industry.
The creation of digital twins for top athletes isn't just a leap into the future—it's here now, revolutionizing how promotions and sponsorships will be managed.
Digital twins allow for unparalleled customization in marketing campaigns, enabling brands to feature influencers and creators in diverse and innovative ways without their physical presence.
This technology not only enhances the visibility of talent across various platforms but also offers a new avenue for engaging with fans, creating a deeper connection and a more immersive experience.
For athletes, digital twins represent a fantastic opportunity to extend their brand and influence. They can appear in international markets, in virtual events, and even in interactive experiences, all while managing their schedules more efficiently and focusing on their training and performance.
In a world where digital presence is as crucial as physical prowess, embracing this technology is no longer just an option—it's a strategic imperative for anyone in the sports industry looking to future-proof their career and maximize their market potential.
Let's continue to push the boundaries and leverage these innovative tools to elevate influencers, athletes and the sports industry as a whole!
#SportsManagement#DigitalTwins#AthleteBranding#InnovationInSportshttps://lnkd.in/gMrGPUZB
At the OAAA Media Conference, Ian Dallimore, Lamar Advertising Company's VP of Digital Growth & GM of Programmatic, explored AI's impact on marketing, media, and the #OOH industry. From traditional posters to digital billboards, our industry has seen remarkable transformation.
The key takeaway? 💡 AI is not a replacement but an enhancement. It empowers us to excel. Watch the full video to learn how embracing this evolution can shape a future where AI enriches our daily tasks and ignites our curiosity. https://hubs.la/Q02yhM6W0
Here's what you missed on marketing news last week!
Check out this short recap alongside with APAC marketing news and social media platform news, which involves:
- Latest Gucci KPOP ambassador
- X's new Grok AI testing
- TikTok and Meta upgrades
For a more detailed review, check out our latest newsletter: https://lnkd.in/gA_7SzDk
PS. Repost with your thoughts if you find this insightful!
Adapting to the rapid changes in the advertising industry is more important than ever.
Our article delves into key trends, including the transformative power of AI, the critical role of data-driven marketing, and the increasing importance of video and experiential advertising.
#AdvertisingTrends#InnovationInAdvertising
