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At the OAAA Media Conference, Ian Dallimore, Lamar Advertising Company's VP of Digital Growth & GM of Programmatic, explored AI's impact on marketing, media, and the #OOH industry. From traditional posters to digital billboards, our industry has seen remarkable transformation. The key takeaway? 💡 AI is not a replacement but an enhancement. It empowers us to excel. Watch the full video to learn how embracing this evolution can shape a future where AI enriches our daily tasks and ignites our curiosity. https://hubs.la/Q02yhM6W0

In recent years, AI technology like ChatGPT and Mid-journey has transformed marketing by streamlining content generation. While traditionally tied to in-person events and physical spaces, experiential marketing is evolving with AI and machine learning, offering brands new opportunities to deliver a more personalized and impactful experience that enhances customer interactions and drives impactful campaigns. Click the link below to read the article on how you can leverage AI to enhance your consumer experience https://wix.to/Y2SBoJ6

AI is transforming the advertising world, revolutionizing how we target, create, and optimize campaigns. Predictive audience modeling and dynamic creative optimization are driving the evolution of ad strategies. Learn how AI is redefining the rules and empowering brands to connect with audiences like never before. #AIinAdvertising #DigitalTransformation #MarketingInnovation #AdTech #FutureOfMarketing #Advertising

🚀 The advertising landscape is undergoing a profound transformation thanks to Artificial Intelligence. Personalized ad targeting, dynamic creative optimization, and predictive audience modeling are revolutionizing how we create and deliver campaigns.  We are standing on the cusp of this technological revolution and it's crucial to understand the opportunities and challenges AI presents. Read more to see how AI can elevate your advertising game #Advertising #AI #TechInnovation #AdTech #Marketing #DigitalTransformation #AIinAdvertising #FutureOfAdTech

The advertising landscape is undergoing a revolutionary transformation with the integration of Artificial Intelligence.  From personalized ad targeting and dynamic creative optimization to predictive audience modeling, AI is redefining how we approach advertising. Explore how AI is setting new benchmarks, enhancing strategies, and providing unprecedented insights and efficiency. #AI #Advertising #DigitalTransformation #MarketingInnovation

Exciting developments in marketing with AI! Brands are harnessing AI for creative activations that engage shoppers. AI is revolutionizing the marketing scene, empowering brands to craft unique experiences that resonate with customers. From tailored suggestions to interactive initiatives, AI is changing how brands engage with their audience. Keep an eye out for further insights on AI's impact on the future of marketing! #AI #MarketingTransformation

＜AI Avatars: The Future of Advertising Models＞ With AI models, you can relax—multilingual, scandal-free, and always reliable. Human models and celebrities? It’s time to bring more to the table. This is the new standard. I’ve been in the ad industry since my production coordinator days in the U.S., and honestly, I’ve always had my doubts about the effectiveness of celebrity endorsements. Especially now, when so many people don’t even watch TV. Most of the time, it just seems like the CEO or marketing team wants to meet a celebrity, or ad agency creatives are getting wined and dined by talent agencies.

#ScholarSpotlight: Imtiyaz Vilatra appointed CEO of Posterscope India, focusing on digital out-of-home, iOOH, and tech-driven campaigns. read more: https://lnkd.in/dQ8ffZUB Harsha Razdan | Anita Kotwani #Appointment #OOH #AI #Programmatic #DOOH #Adtechtoday

AI marketing is blooming 🔥 THG Studios, part of THG’s digital retail group, has introduced iLab, an AI-powered platform to transform content for brands like Beauty Expert & Disney. This makes content production faster and more responsive to demand while ensuring quality and impact. iLab uses #AI in order to: ▪️analyze market trends and consumer behavior to create detailed audience profiles, helping brands target content more precisely. ▪️produce visuals by blending product images with AI-created backgrounds, allowing brands to craft unique, personalized ads at scale. Have you integrated #AI into your brand already? #AImarketing