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What's the secret to successful (D)OOH campaigns in an AI-driven world? 🤫 We asked one of the most influential voices in German advertising. Thomas Koch, aka Mr. Media, is a consultant, columnist, media strategy and planning expert with over 50 years of experience. This week he shares his insights on: ... The power of the right moment ... The role of AI in creative design ... The future of (D)OOH campaigns “3 questions for...” In this special of our series Creation & Design, we’re not only giving Ströer creation experts a platform but also industry experts from across the field. 🤝 Over the next two weeks, we'll be exploring with our 3 guests: 1️⃣ The latest developments in (D)OOH creations 2️⃣ The essential elements of a successful campaign 3️⃣ How creatives should position themselves in the age of AI Sounds interesting? Click the link below to read the first part of the special 👇

AI Meets Creativity: How a Japanese Beverage Brand is Redefining Advertising! 🍹🤖 In my latest video, I dive into how a Japanese beverage company is leveraging AI models to create innovative and impactful ads. From crafting compelling visuals to delivering personalized messaging, AI is transforming the way brands connect with their audience. 🎥 Watch the video to explore: 🔹 How AI is reshaping the advertising industry 🔹 The tech behind AI-powered creativity 🔹 Why this trend is a game-changer for marketing Let’s discuss: How do you see AI shaping the future of advertising? #AI #ArtificialIntelligence #CreativeAI #MarketingInnovation #AIInAdvertising #DigitalTransformation #TechTrends #PersonalizedMarketing #LinkedInCreators #Innovation #TrendingNow #AdTech

How are marketers using #AI to create compelling content, build powerful campaigns, and drive actionable insights using data? Join us and Vice President Dan Earle at next week's Q2 TAG Marketing gathering as he moderates a discussion on where AI is advancing our work as #marketing and #comms pros - and where it's not. Don't miss it!

Adapting to the rapid changes in the advertising industry is more important than ever. Our article delves into key trends, including the transformative power of AI, the critical role of data-driven marketing, and the increasing importance of video and experiential advertising. #AdvertisingTrends #InnovationInAdvertising 

Have you heard of Attentive ? I'm currently in LA attending their world tour to learn about product announcements on their AI marketing platform. Attentive is revolutionizing the shopping experience by delivering hyper-personalized messages. These mobile messages drive maximum performance by optimizing the audience, content, timing, and destination of each message. We all shop differently and appreciate messages from brands at different times. #Attentive #AI #Marketing #Personalization #LA #ProductAnnouncements

The insights around AI tools for enhancing your marketing strategy are truly compelling. One notable point discussed emphasizes the need for marketers to embrace innovation while fostering authentic connections with their audience. It’s a reminder that as we integrate technology into our strategies, we must not lose sight of the human touch that drives engagement. How do you balance tech and authenticity in your marketing efforts? I'd love to hear your thoughts! https://lnkd.in/etGv9DFE

An interesting example of the application of AI to refine targeting and hyper personalization of "clustomers" 1. Using Gen AI to get a visual representation of a clustomer 2. Refine messaging to clustomers based on an iterative process 3. The realisation that AI offered more flexibility than focus groups to refine messaging 4. The feasibility of a common messaging to a group of customers who seemed to have little in common #genai #marketing #personalization #messaging

⏳ The future is sweet for businesses embracing generative AI with DOOH! Imagine captivating audiences with dazzling, hyper-personalised ads that speak their language—literally and figuratively. From weather-responsive campaigns to culturally tailored content, your brand can shine brighter than ever. SMEs can now craft professional, eye-catching visuals without breaking the bank, leveling the playing field with the giants. With AI delivering real-time data magic, you’ll always be one step ahead, optimising campaigns and wowing your audience. This is more than advertising—it’s an unforgettable experience that builds loyalty, boosts ROI, and sets your business on a sparkling path to success. The time to embrace this digital revolution is now! 🚀✨

Such a great case study on how Claritas #AI Personalization (AIP) helped Kroger drive awareness for their fresh produce business! 259% increase in ecommerce page visits 42% increase in click throughs 17% increase in transactions 16% increase in total revenue DM if you want to see how AIP can help your business!

🔍 Trust and Transparency in AI: Key Takeaways from the Advertising Association's Latest Report In the advertising industry, the integration of AI technology offers powerful opportunities but also comes with significant responsibilities. The latest report from the Advertising Association's AI Taskforce underscores a pivotal message: AI should be leveraged to enhance, not undermine, trust in advertising. As a robust advocate for ethical innovation, I align wholeheartedly with this stance. It is crucial for industry leaders to harness AI in ways that bolster transparency, credibility, and efficacy in our campaigns. Whether through advanced targeting, content personalization, or predictive analytics, the ethical use of AI can transform consumer experiences while maintaining trust. How are you utilizing AI to ensure trust and transparency in your advertising strategies? Let's share insights and drive responsible innovation together. 🚀✨ #AI #Advertising #DigitalMarketing #TrustInAdTech #EthicalInnovation --- https://vist.ly/3cb8n