Experian Asia Pacific’s Post

How's this for some great Monday morning news! Gartner just released their inaugural Magic Quadrant for Marketing Mix Modeling solutions and AP was recognized as the leader among leaders! 🚀 This recognition underscores the transformational impact of our Commercial Analytics solution, which takes an enterprise-wide approach to decisioning—spanning marketing, finance, supply chain, and beyond. With GPS-Enterprise, highlighted as “one of the most powerful tools in this research,” we’re helping brands elevate beyond MMM and MTA to deliver a forward-looking framework that brands rely on to measure both short-term and long-term impact, ensuring sustained growth. At Analytic Partners, we believe measurement should go beyond marketing metrics to influence the entire business. Today’s brands need solutions that not only prove marketing’s value but also enable data-driven decisions across the enterprise. This milestone is a testament to the leadership of Nancy Smith, the dedication of our global team, and the incredible partnership of our customers. Thank you for being part of this journey! 💡 👉 Details here: https://lnkd.in/gmgGvNYN #CommercialAnalytics hashtag #MarketingImpact hashtag #MMM hashtag #Leadership hashtag #DataDrivenDecisions hashtag #GartnerMagicQuadrant

Transitioning into a new CMO role is critical and challenging, especially in the first 100 days, as executives have less time than ever to demonstrate their impact. New CMOs must assess marketing capabilities, evaluate stakeholder relationships, gain business insight, and identify quick win opportunities. Click the link to download the Gartner Toolkit for New to Role Chief Marketing Officers to get access to: ✅ The First 100 Days: CMO Checklist 📈 2025 Chief Marketing Officer Leadership Vision Report 💡 Marketing Strategy Guide and Template 🔎 Marketing Score Tool 💰 Marketing Budget Benchmarks https://lnkd.in/eQ_ETQrN

❗ Attention CMOs ❗ 🤯 What's your biggest challenge for 2025? 🧐 Here are the top three key challenges and strategic priorities for Chief Marketing Officers (CMOs) to navigate 2025's evolving marketing landscape: 1. Bridging the gap between strategy and operations ❗ Challenge: Allocating nearly 40% of budgets to change initiatives can divert attention from long-term objectives. 💡 Solution: Develop robust strategy management capabilities by dedicating resources such as staff time, training, and tools to ensure strategic goals remain central to operations. 2. Leading differentiation to elevate enterprise impact ❗ Challenge: Statistics suggest only 14% of CMOs are effective at market shaping, influencing market dynamics by addressing unmet customer needs. 💡 Solution: Enhance differentiation by leveraging data-driven decision-making, strategic management, and deep market knowledge to identify unique opportunities and drive growth. 3. Prioritising customer journey investments ❗ Challenge: 58% of consumers feel brands do not understand their needs, leading to ineffective marketing campaigns. 💡 Solution: Focus on data-driven approaches to enhance customer understanding and prioritise investments that yield the highest economic returns, thereby rebuilding trust and driving growth. 🔑 By addressing these challenges, CMOs can position their organisations to meet the transformative expectations of 2025 and beyond! 🏆 🤔 Thoughts?! Are the above tactics implemented into your 2025 strategy? #EnterpriseMarketing #CMOStrategy #PowerOfData #DataDrivenInsights #MarketingStrategy #CMO #GlobalEnterprise #StrategicPriorities #PainPoints Excellent insight from Gartner exploring the Top 3 Strategic Priorities for CMOs - https://lnkd.in/e8bZzqm7

I’m stoked to have had the possibility to participate Gartner Marketing Symposium in London alongside my marketing leadership team colleagues. First day behind and the second one about to start with interesting topics. Yesterday’s keynote gave the framework for the whole event. Speech touched upon the topic of how to lead marketing through disruption’s next wave. Today we “Adapt to deliver” through people, processes and technology. What is on the agenda for tomorrow is “Designed to direct disruption”. - AI-enabled - use AI as actor - Collaboration - to be more selective for example in decision criteria in marketing function - Value proposition - marketing drives growth through differentiation For me marketing has always been interesting topic and it just keeps getting more and more interesting as we are heading and leading to the new. #marketing #leadership #gartnermktg #lifelonglearning

Last week we ran a session on thought leadership and why it is a good approach for building trust and credibility in the market. As a part of that session I shared some data from Edeleman's B2B Thought Leadership Impact Report. As well as providing data and insight on the power of thought leadership, the report included this quote from John Dawes at the Ehrenberg-Bass Institute for Marketing Science. "It might surprise you to learn that up to 95% of business clients are not in the market for many goods and services at any one time." In the article Dawes explains the number is more of a heuristic than a science-backed rule. The point is that there is a job to be done building brand awareness over time so that when your audience is looking to buy they are familiar with your brand. And that's where thought leadership comes in - it is a useful approach for building awareness over time.  We'll be sharing resources from last week's session shortly. In the meantime, the Edelman research is well worth a look https://lnkd.in/eiRxhJFv And you can read John Dawes' article here https://lnkd.in/eCRQ6Hkv  Picture credit: Lisa Caroselli https://lnkd.in/eWaVQBCY #thoughtleadership

MARKETING TRANSFORMATION REPORT 2024: CHAPTER 1 💫 Did you see the launch of The Marketing Transformation Report 2024 last week? Let’s dive into our first insight from The Transformation Triangle: Be a Change Leader. Drawing from our award-winning case studies, we explore what it takes to drive meaningful transformation in modern marketing. Our research reveals that Change Leaders share three key characteristics:  ▪️ Ambitious and generous thinking that drives impact  ▪️ Pushing boundaries of marketing excellence  ▪️ Embracing collaborative success Through compelling examples from Vanish and Lidl GB, we showcase how leading through change while maintaining customer focus delivers exceptional results. Ready to transform your approach? Discover the full analysis and practical insights in our report, created in partnership with Accenture Song. Read the complete report: https://lnkd.in/dNEp-6Ex #MarketingTransformation #ChangeLeadership #MarketingExcellence #TR24 

Hello LinkedIn Fam, Mastering Competitive Analysis: Your Key to Market Leadership 🌟 Last week, I came across an insightful post on LinkedIn by Jason Feifer, about a Pepsi commercial and I decided to share my thoughts on this topic. Competitive analysis involves identifying what differentiates you from your competitor by knowing the weak points and strengths of a potential and current competitor and using that as a foundation or strong base to build yours. Benefits of Performing Competitive Analysis: Creating a Niche: It helps you stand out by carving a unique space in the market. Understand the Market Better: Gain a deeper comprehension of market dynamics. Find Your Target Customers: Identify and engage with your ideal audience. Identify Your Competitors: Know who you’re up against in the market. Know Your Business Well: Gain a thorough understanding of your strengths and areas for improvement. Spot Trends and Innovations Early: Stay ahead by recognizing emerging trends and innovations. One Effective Framework Used in Conducting Competitive Analysis: SWOT Analysis: This helps you assess your competitors' strengths, weaknesses, opportunities, and threats and relate them to your business. This comprehensive approach enables you to make informed strategic decisions and stay competitive. By leveraging competitive analysis, you can anticipate market shifts, delight your customers, and achieve sustainable growth. Let's use this powerful tool to drive our businesses forward! 🚀 Remember, your competitors are not your enemies—they are sources of valuable insights and learning opportunities. They should not be insulted or ridiculed but respected and studied. #CompetitiveAnalysis #MarketResearch #BusinessStrategy #CustomerInsights #Innovation #ProductManagement #Leadership

ICYMI, we recently launched our latest research report, Thought Leadership: A Brand-Building Manifesto ⏬   We discovered that a vision for the future of your industry is the #1 characteristic of a thought leading brand. Yet 2 in 3 business leaders think most B2B content simply provides commentary on established trends rather than driving new conversations. If brands are willing to be bold and brave, they can become the business that others look to – and follow.    Read the report below and find out:   What B2B audiences want to see brands do more of 👀 When – and how – brands should delve into political topics 🖐 How to balance data with opinion to build an argument ⚖ Big thanks to our brilliant contributors; Will Sturgeon, Teresha Aird, Barney O'Kelly, Tomas Ausra, Komal Thadani and Ben Melton. https://lnkd.in/eFggcP5k

Marketing’s enterprise value is a matter of perception that is continually renegotiated with the business. Download Gartner's latest edition of the CMO Journal to stay ahead of the curve in 2024. Gartner for Marketing & Communications | #GartnerMKTG #CMO #Marketing

Marketing’s enterprise value is a matter of perception that is continually renegotiated with the business. Download Gartner's latest edition of the CMO Journal to stay ahead of the curve in 2024. Gartner for Marketing & Communications | #GartnerMKTG #CMO #Marketing