Juliana Adeniyi-Martins’ Post

❗ Attention CMOs ❗ 🤯 What's your biggest challenge for 2025? 🧐 Here are the top three key challenges and strategic priorities for Chief Marketing Officers (CMOs) to navigate 2025's evolving marketing landscape: 1. Bridging the gap between strategy and operations ❗ Challenge: Allocating nearly 40% of budgets to change initiatives can divert attention from long-term objectives. 💡 Solution: Develop robust strategy management capabilities by dedicating resources such as staff time, training, and tools to ensure strategic goals remain central to operations. 2. Leading differentiation to elevate enterprise impact ❗ Challenge: Statistics suggest only 14% of CMOs are effective at market shaping, influencing market dynamics by addressing unmet customer needs. 💡 Solution: Enhance differentiation by leveraging data-driven decision-making, strategic management, and deep market knowledge to identify unique opportunities and drive growth. 3. Prioritising customer journey investments ❗ Challenge: 58% of consumers feel brands do not understand their needs, leading to ineffective marketing campaigns. 💡 Solution: Focus on data-driven approaches to enhance customer understanding and prioritise investments that yield the highest economic returns, thereby rebuilding trust and driving growth. 🔑 By addressing these challenges, CMOs can position their organisations to meet the transformative expectations of 2025 and beyond! 🏆 🤔 Thoughts?! Are the above tactics implemented into your 2025 strategy? #EnterpriseMarketing #CMOStrategy #PowerOfData #DataDrivenInsights #MarketingStrategy #CMO #GlobalEnterprise #StrategicPriorities #PainPoints Excellent insight from Gartner exploring the Top 3 Strategic Priorities for CMOs - https://lnkd.in/e8bZzqm7

ICYMI, we recently launched our latest research report, Thought Leadership: A Brand-Building Manifesto ⏬   We discovered that a vision for the future of your industry is the #1 characteristic of a thought leading brand. Yet 2 in 3 business leaders think most B2B content simply provides commentary on established trends rather than driving new conversations. If brands are willing to be bold and brave, they can become the business that others look to – and follow.    Read the report below and find out:   What B2B audiences want to see brands do more of 👀 When – and how – brands should delve into political topics 🖐 How to balance data with opinion to build an argument ⚖ Big thanks to our brilliant contributors; Will Sturgeon, Teresha Aird, Barney O'Kelly, Tomas Ausra, Komal Thadani and Ben Melton. https://lnkd.in/eFggcP5k

📊 Study Your Competition to Create Customer Value! 📊 Many middle-market executives tend to overlook the power of studying their competition. In our article, we explore how understanding your competitors' strategies can help sharpen your own approach and lead to stronger growth. 🔍 Key Takeaways: 1️⃣ Identifying gaps in your competitors’ approach 2️⃣ Spotting trends that signal market shifts 3️⃣ Creating a customer-centric competitive analysis to stay ahead (Tool included!) Don’t miss out—check out the full post below and explore the Customer-Centric Competitive Analysis Tool that can help you refine your strategy! 👉 Read more here: https://lnkd.in/gq9VYCjS Access the tool here: https://lnkd.in/gQ5r_E3U #Leadership #Strategy #CompetitiveAdvantage #CustomerCentric

𝗦𝘁𝗲𝗽-𝗕𝘆-𝗦𝘁𝗲𝗽 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲 "First question: What problem does your current market ignore?" Create your Category Blueprint: Your Foundation: - [Market gap you solve] - [Unique approach] - [Ideal customer profile] - [Key differentiation] Map the landscape: Here's why categories matter: Traditional Positioning: - Competing in crowded markets - Racing to bottom on features - Blending with competitors - Limited pricing power Category Leadership: - Define new market rules - Own the conversation - Set evaluation criteria - Command premium pricing Build your playbook: Essential components: - Category Story (why now + why you) - Category Insights (3-5 key trends) - Category POV (unique perspective) - Category Metrics (new success measures) Pro tip: - Don't rush category creation - Win through consistency. - Want our Complete Category Creation Framework? 💬 Comment "CATEGORY" I'll send you our battle-tested playbook including: - Category Messaging Template - Competitive Analysis Framework - Market Education Strategy - Category Leadership Metrics Ready to define your market. 💬 Comment "CATEGORY"

The 18-slide concise playbook does crack the code for new category creation. It's power packed with actionable insights on each page - every nugget from the playbook provides optimal direction w.r.t. new category creation. Don't miss it, comment CATEGORY in the comments section of the author, Chaitanya Bailey's post to get your copy! The author has also left his contact details on the last slide of the playbook if you are interested to take it further. #product #earlymover #new #categorycreation #niche #innovation #marketleadership #breakthrough

“We struggle with thought leadership” is the most common phrase I hear when talking to B2B marketing leaders about tactics and how they approach their markets. Finding time to create content can often be a challenge (More on that here > https://lnkd.in/gK4hB2UT). In other cases, leaders aren't sure what to include in thought leadership content. If you struggle, consider these three ingredients to elevate you above the pack: 1. Cite strong research and data 2. Help buyers understand their business challenges 3. Provide concrete guidance This advice is a key takeaway from a survey of more than 3,400 business executives who shared their views on thought leadership’s impact in the B2B buyer journey (link in comments). These three things combined will put you in the top tier. 🏆 #JournalisticStorytelling #B2BContentMarketing #ContentMarketingInsights

Let that sink in... Your team is walking into conversations where decisions are nearly made, preferences are established, and competitors have already shaped the narrative. Is it worth an hour of your time to find out why that is and what you can do about it? Join me for "The $15M Growth Campaign" - an executive masterclass where I'll reveal how market leaders are shifting from lagging indicators to driving buying decisions. 📅 October 31, 2024 ⏰ 12:00-1:00 PM EST 👥 Exclusively for CEOs and VPs of Sales One hour to rewrite your team's role in the buyer journey. Register now: https://lnkd.in/gSRau587 #SalesLeadership #BuyerJourney #SalesStrategy #RevenueGrowth

The cornerstone for aligning Technology with Business is your I&T Operating model. CIOs must evolve the IT operating model to best fit their organization’s business needs and communicate its benefits. Learn more about the 3 steps required by CIOs to achieving target ITOM outcomes. #GartnerIT #CIO #Leadership

💼Course Completed: CMO Foundations: Measuring Marketing Effectiveness (ROI) I highly recommend it to senior managers who are now focusing on the bigger picture—whether managing a large portfolio or P&L. This course provides a clear framework for understanding and applying marketing metrics to drive effective decision-making. Key Takeaways: 1️⃣ Defining marketing metrics: Why performance measurement matters and selecting the right metrics. 2️⃣ Understanding how metrics work: Measuring customer profitability, product performance, pricing, CLV, and more. 3️⃣ Launching your metrics dashboard: Using KPIs and effectively communicating insights across teams. It’s a must for anyone looking to maximize business performance! #Marketing #ROI #Leadership #DigitalTransformation

Lucrum Partners Friday Morning Coffee Tips - Sept 13, 2024 Warning - This is a heavy post today. The key theme of the week is research. With executive leadership teams deep into 2025 GTM planning, the timing of this topic couldn’t have been better. 🔑 62% of CEOs identify Growth as the top priority (Gartner) 🔑 91% of executives cite market research as an effective decision-making tool (Hanover Research) 🔑 95% of companies report a positive ROI from market research (Hanover Research) This week, Lucrum Partners hosted an event featuring leading experts on the go-to-market (GTM) insights that drive winning performance. Industry thought leaders Tim Riesterer (Corporate Visions & Emblaze) and Matt Dixon (DCM Insights) shared the game-changing research on buyer decisions, revealing that: - The seller who tells the best story wins as 74% of decision-makers choose to buy from companies that create a compelling buying vision. - Transparency builds trust – buyers see you as a true partner in their success. - 53% of winnable losses are due to avoidable sales process missteps. - Indecision stemming from buyer fears leads to 53%-60% of qualified pipeline deals ending in no decision – but these buyers can overcome it with valuable insights they haven’t yet discovered. We also hosted a LinkedIn Live with Margaret Irons, MBA from Salt & Butter Marketing with our guest Amanda Lockhart, CMO at Hanover Research. Amanda highlighted the critical role of market research in driving top-tier performance. Notably: 📊 40% of companies integrate market research into customer experience, nearly double the focus on brand strategy or product development. 📊 Companies leveraging market research see a 13% boost in sales and a 10% improvement in customer retention. Key takeaway for executive leadership teams (ELT): Don’t make strategic decisions in a vacuum. Commit to publishing your 2025 GTM growth strategies, informed by market AND buyer research. Sales is hard. We can make it easier. #GTM #marketresearch #leadership #salesstrategy #growth #executiveinsights LEMONAID