Teleios Strategy’s Post

Business Leaders Are You Go-to-Market Ready for 2025? Success starts with clarity. If your strategy feels outdated or misaligned, now is the time to rethink your approach. The businesses that adapt today will dominate tomorrow. Here are some hard truths and facts: The Problem: Businesses lack focus and alignment. 57% of B2B leaders admit they don’t have a serious go-to-market strategy. This results in siloed departments, fragmented efforts, and wasted resources. (Source: SiriusDecisions) Without a clear Ideal Customer Profile (ICP) and Decision-Making Unit (DMU), companies spend up to 50% more on customer acquisition while seeing lower returns. (Source: Gartner) Only 28% of companies consistently align their GTM strategies to their ICP and market problem-fit. (Source: Forrester) The Solution: A Clear, Data-Driven Go-to-Market Strategy. Here’s how the most successful companies we work with are pivoting: Target Market Analysis: Understand the market problems you’re solving and where the biggest opportunities lie, know your TAM, SAM, and SOM. Precise ICPs and DMUs: Know exactly who your customers are and how to reach decision-makers effectively. ABM Strategies: Adopt a laser-focused approach to maximize impact and ROI. Strategy First Mindset: Build alignment across departments and let your strategy lead execution. Are You Market Ready for 2025? #StrategyFirst #B2BMarketing #GoToMarket #ScalingSuccess #ABMStrategies #Leadership

🌟 Unlocking Business Success with Porter’s Five Forces Framework! 🌟 As a business leader, understanding the competitive landscape is crucial to strategic planning and long-term success. One of the most powerful tools for this is Porter’s Five Forces Framework. 📊 Here’s a breakdown of how this framework can help your business thrive: Competitive Rivalry 🤺: Assess the intensity of competition in your industry. High rivalry can limit profitability. Strategies to stand out include innovation, customer service excellence, and strong branding. Threat of New Entrants 🚪: Evaluate the barriers to entry in your market. If it’s easy for new competitors to enter, your market share and profits may be at risk. Strengthen your position through economies of scale, strong brand identity, and customer loyalty. Bargaining Power of Suppliers 📈: Understand how much power your suppliers have over pricing and quality. Reducing dependency on a single supplier and seeking alternative sources can give you more negotiating power. Bargaining Power of Buyers 💸: Analyze how much influence your customers have over prices and terms. Providing unique value, superior service, and fostering strong relationships can mitigate this force. Threat of Substitutes 🔄: Identify the likelihood of customers finding alternative products or services. Innovate continuously and adapt to changing customer preferences to stay ahead of substitutes. Applying Porter’s Five Forces can provide deep insights into your industry’s dynamics and help shape robust strategies to enhance your competitive edge. 💡 Pro Tip: Regularly revisit this analysis to stay agile in a constantly evolving market landscape. 🔗 Curious about how this framework can be applied to your specific industry? Let’s connect and discuss strategies tailored to your business needs! #Leadership #BusinessStrategy #PortersFiveForces #CompetitiveAnalysis #StrategicPlanning #Innovation #CustomerService #MarketAnalysis #BusinessGrowth

Hello LinkedIn Fam, Mastering Competitive Analysis: Your Key to Market Leadership 🌟 Last week, I came across an insightful post on LinkedIn by Jason Feifer, about a Pepsi commercial and I decided to share my thoughts on this topic. Competitive analysis involves identifying what differentiates you from your competitor by knowing the weak points and strengths of a potential and current competitor and using that as a foundation or strong base to build yours. Benefits of Performing Competitive Analysis: Creating a Niche: It helps you stand out by carving a unique space in the market. Understand the Market Better: Gain a deeper comprehension of market dynamics. Find Your Target Customers: Identify and engage with your ideal audience. Identify Your Competitors: Know who you’re up against in the market. Know Your Business Well: Gain a thorough understanding of your strengths and areas for improvement. Spot Trends and Innovations Early: Stay ahead by recognizing emerging trends and innovations. One Effective Framework Used in Conducting Competitive Analysis: SWOT Analysis: This helps you assess your competitors' strengths, weaknesses, opportunities, and threats and relate them to your business. This comprehensive approach enables you to make informed strategic decisions and stay competitive. By leveraging competitive analysis, you can anticipate market shifts, delight your customers, and achieve sustainable growth. Let's use this powerful tool to drive our businesses forward! 🚀 Remember, your competitors are not your enemies—they are sources of valuable insights and learning opportunities. They should not be insulted or ridiculed but respected and studied. #CompetitiveAnalysis #MarketResearch #BusinessStrategy #CustomerInsights #Innovation #ProductManagement #Leadership

In order to transform marketing from a support function into a growth driver, leaders must strategically reposition their role within the organization. Despite being essential to business success, many marketing leaders struggle with limited executive influence, often focusing on operational metrics rather than aligning with broader business objectives. Marketing leaders should prioritise metrics that resonate with the executive suite, such as revenue growth and customer lifetime value, to demonstrate marketing’s direct impact on the bottom line. #MarTech #MarketingLeaders #GrowthDriver #LongTermValue

In order to transform marketing from a support function into a growth driver, leaders must strategically reposition their role within the organization. Despite being essential to business success, many marketing leaders struggle with limited executive influence, often focusing on operational metrics rather than aligning with broader business objectives. Marketing leaders should prioritise metrics that resonate with the executive suite, such as revenue growth and customer lifetime value, to demonstrate marketing’s direct impact on the bottom line. #MarTech #MarketingLeaders #GrowthDriver #LongTermValue

Lucrum Partners Friday Morning Coffee Tips - Sept 13, 2024 Warning - This is a heavy post today. The key theme of the week is research. With executive leadership teams deep into 2025 GTM planning, the timing of this topic couldn’t have been better. 🔑 62% of CEOs identify Growth as the top priority (Gartner) 🔑 91% of executives cite market research as an effective decision-making tool (Hanover Research) 🔑 95% of companies report a positive ROI from market research (Hanover Research) This week, Lucrum Partners hosted an event featuring leading experts on the go-to-market (GTM) insights that drive winning performance. Industry thought leaders Tim Riesterer (Corporate Visions & Emblaze) and Matt Dixon (DCM Insights) shared the game-changing research on buyer decisions, revealing that: - The seller who tells the best story wins as 74% of decision-makers choose to buy from companies that create a compelling buying vision. - Transparency builds trust – buyers see you as a true partner in their success. - 53% of winnable losses are due to avoidable sales process missteps. - Indecision stemming from buyer fears leads to 53%-60% of qualified pipeline deals ending in no decision – but these buyers can overcome it with valuable insights they haven’t yet discovered. We also hosted a LinkedIn Live with Margaret Irons, MBA from Salt & Butter Marketing with our guest Amanda Lockhart, CMO at Hanover Research. Amanda highlighted the critical role of market research in driving top-tier performance. Notably: 📊 40% of companies integrate market research into customer experience, nearly double the focus on brand strategy or product development. 📊 Companies leveraging market research see a 13% boost in sales and a 10% improvement in customer retention. Key takeaway for executive leadership teams (ELT): Don’t make strategic decisions in a vacuum. Commit to publishing your 2025 GTM growth strategies, informed by market AND buyer research. Sales is hard. We can make it easier. #GTM #marketresearch #leadership #salesstrategy #growth #executiveinsights LEMONAID

3 good reasons to consider your position as thoughts leaders in your sector. 1. Thought leadership can prompt B2B buyers to question the status quo and seek alternate solutions. 75% of decision makers and c-suite executives say that a piece of thought leadership has led them to research a product or service they were not previously considering. 2. Strong thought leadership prompts out-of-market buyers to step off the sidelines. 9 in 10 say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership. 3. Competitors are using insights to steer your customers away. 70% of decision makers and c-suite leaders say that a piece of thought leadership had at least occasionally led them to question whether they should continue working with an existing supplier. *Results from the 2024 Edelman & LinkedIn Thought leadership Impact study. Consult Crux #thoughtleadership #socialselling #sales #marketing

The cornerstone for aligning Technology with Business is your I&T Operating model. CIOs must evolve the IT operating model to best fit their organization’s business needs and communicate its benefits. Learn more about the 3 steps required by CIOs to achieving target ITOM outcomes. #GartnerIT #CIO #Leadership

Sales or Marketing: Who Takes the Lead? Senior business leaders, here’s the million-dollar question: Which comes first—sales or marketing? Spoiler alert: It’s not about who’s first, but how these two powerhouses can work in perfect harmony. Today, marketing lays the groundwork—building awareness and trust and generating leads. Meanwhile, sales takes the baton, turning interest into revenue and nurturing long-term relationships. Together? They’re unstoppable. 💡 Key Insights 🔹 Marketing scales your reach; sales builds personal connections. 🔹 Feedback from sales sharpens marketing strategies. 🔹 Alignment creates a seamless customer journey. Let’s redefine your strategy your way. Ready to harmonize your efforts and see the results? Click here: https://bit.ly/4fA9hd8 to start the conversation today. #salesandmarketing #businessgrowth #strategy #goals #leadershipgoals #revenuestrategy #business #businessconsultant #businessplan #marketingplan