The Marketing Society’s Post

What's more important - the Quality of the Leadership, or the Strength of your marketing/brand. UK and US financial analysts think it's the marketing strength that is the more important. Surprised? As the graph below shows, a couple of the trendy measures like employee experience and ESG don't cut it with the analysts. What other metrics are useful? *new product pipeline, or * revenues from products that are less than 2 years in market are a couple of excellent ones. Thoughts? Action - print the graph and keep it ready for the next round of budget discussions Good work by the IPA. For more ipa.co.uk/effectiveness

Attention Marketers! Gartner cites three 2025 trends impacting our lives: 1) Marketing is struggling to evolve with the business: We must bridge strategy and operations (leaders seem to value strategy more, but it's getting lost in implementation) 2) Many CMOs aren't fulfilling their growth potential: We need to deliver meaningful differentiation, not just new ways of saying things. 3) Customers feel misunderstood, and campaigns are underperforming: The likely culprit is not being culturally relevant, and focus on prioritizing where to spend according to the customer journey. We're told to get more tactical, but strategy is more highly valued. Differentiation is critical, but the product has to deliver it. The customer journey sure has changed, are we still on top of it? Marketing isn't for lone wolves. Thanks to technology it's a team sport like never before. https://gtnr.it/4gdXDoc

Heading into 2025, marketing faces extraordinary expectations to showcase transformative results. Let's try to clear up some of the haze in those crystal balls with data driven facts. This Gartner for Marketing & Communications eBook dives deeper into trends impacting CMOs in 2025 and highlights what their top priorities are in the year ahead. #GartnerMKTG #CMO #Marketing

Digital transformation is key to long-term business success, but it requires the right strategy and leadership. Are marketers ready to lead this task? At The House of Marketing, we understand that marketers can drive digital change by aligning technology, people, and processes to create lasting impact. In our latest article, Nicolas 🎸 Heyrman, Senior Consultant at The House of Marketing, discusses how marketers can: 🔧 Implement effective change management practices. 🧠 Lead data-driven decision-making with a customer-first approach. 💡 Align digital transformation efforts with overall business strategy. 🌍 Foster collaboration across departments to enhance digital initiatives. 📖 Read more here: https://lnkd.in/efYnW4dz #MarketingTransformation #MarketingLeadership #DigitalInnovation #BusinessTransformation

⁉ Today is the day! Forrester's freshest take on the issues we all know marketing teams have but no one wants to address, and a path toward resolution. Marketing leaders and the leaders of marketing sub-functions (e.g., demand, field, event, digital, ABM, customer marketing, etc.) will find value in this research. Thanks to all the wonderful individuals and companies who were instrumental in building out the data to guide my recommendations! REPORT OVERVIEW BLOG: Why Is Demand Marketing An Obstacle To Its Own Success? https://lnkd.in/eqZQE3b8 NEW FORRESTER REPORT: Frontline Marketing Emphasizes Unification To Exponentially Drive Growth

Learn how CMOs can overcome skepticism and prove marketing’s value with holistic strategies, advanced metrics, and data-driven leadership. Read the Latest full News - https://lnkd.in/dpTvDFsn #Martech #Martechedge #MarketingLeadership #CMO #ProvingValue #MarketingAnalytics #BusinessGrowth #AdvancedMetrics #MarketingTalent #EnterpriseSuccess #MarketingStrategy