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Fantastic seeing Andy Duke, Group Director of Creative & Experience Design at KINESSO UK&I featured in TechRound’s "Expert Predictions for Advertising in 2025"!   Andy shared his expert insights into the trends likely shaping the future of advertising, including: 🌟 Generative AI as a Creative Partner: AI tools like ChatGPT and DALL-E are set to revolutionise idea generation and production, empowering creatives to focus on impactful storytelling. 🎧 The Rise of Multisensory Content: Emerging technologies like haptics will unlock new opportunities for engaging multiple senses, enhancing brand recall and emotional connections. 📹 Short-Form Video Dominance: TikTok and Instagram Reels continue to lead, making concise, story-driven, and authentic content the key to high engagement.

🚀 Matt Buckle’s Top 5 Advertising Campaigns of All Time 🚀 Our very own Matt Buckle has just shared his all-time favourite ad campaigns with More About Advertising. 🎥 📝 From iconic storytelling to groundbreaking creativity, Matt dives deep into the ads that have left a lasting impact on his career and defined the industry. Check out Matt's top picks here: https://lnkd.in/e8j4-DDJ Whether you're a seasoned pro or just starting in the world of advertising, Matt's insights are a must-read. Which ad campaigns would make your top 5? Drop your favourites in the comments! #Transmission #Advertising #Creativity #Marketing #DesertIslandAds

10 advertising campaigns that sparked emotion or outrage in 2024. https://lnkd.in/e8uTXRCJ “Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback. Increasingly, that feedback is morphing into full-blown backlash at unprecedented levels.” Brittaney Kiefer and Terry Stanley lin ADWEEK #ad #ads #advertising

Thinkbox's Profit Ability 2 report proves that advertising works, with every £1 in media spend delivering up to £4.11 in profit ROI, especially when TV leads the way. Discover the true power of cross-channel advertising and the lasting impact of TV on profitability here: https://buff.ly/3ASYKdy #ad #advertising #advertisingworks #marketing #marketingROI #thinkbox #advertisingeffectiveness #TVMarketing

Advertising is dead. Year 2050. The advertising industry finally breathed its last. The autopsy report stated the cause of death in just one line - The dwindled attention span of consumers. This was expected. Humans, glued to their tiny screens, always refreshing the feed lost its capacity to focus on one thing for more than 4 seconds. The advertising world fought tooth and nail against the threat. They tried to evolve. From 1 minute to 30 seconds to 10 seconds, they tried to be as economical as possible with their durations, as loud as possible with their designs, and as fast as possible with their Voiceovers. Nothing happened. The sun has finally set on the Advertising empire. With the advertising world gone, dark ages befall human civilization. The 4 pillars of creative democracy and market economy – Film, TV, Cricket and advertising now the relics of the past. Humans, caged in the comfort zone of social media feeds have become comfortably numb. And then, A group of rebels decided to fight back. They had a leader. The Messiah, the prophet, the saviour of the civilized world. A new Adman. He stood up in front of them, his fist raised to the sky, his voice thundered – “Make Advertising Great Again” The followers, they cheered and clapped and shouted, "Make Advertising Great Again" And then he called on stage a masked man. He introduced him as his tech mate. The masked man showed the rebels a small device to bypass the echo chamber of the newsfeed and directly capture people’s minds. The plan was simple. If you cannot catch them awake, get them at their sleep. His device was capable of showing advertising to the people in their dreams. There’s no pause button or skip button in dreams. The consumer cannot leave. They are bound to see the commercials as long as the rebels wanted, as many times as they wanted. So, a new era began. A win-win situation for all. A human being’s waking life is now taken up by news feeds and dreams, by Advertising. The work’s done. The cycle’s complete. The world can finally rest in peace. #Story #Storytelling #idea #Advertising #Advertisingstory

For every brilliantly executed ad campaign, there’s an equal and opposite facepalm-worthy failure. Whether it’s a tone-deaf slogan, a poorly timed tweet, or a business management fail of epic proportions, the annals of advertising history are filled with cautionary tales of what happens when things go very wrong. Remember, always think twice before hitting that “publish” button—your brand’s reputation depends on it. https://lnkd.in/gFZJ3WEF

🚧✨ Behind the Scenes at Karman Advertising! 🎥 Stay tuned for the big reveals—you won’t want to miss what’s coming next! 🚀 #KarmanAdvertising #BehindTheScenes #CreativeJourney #WorkInProgress #InnovateCreateInspire"

How Old Spice Revolutionized Advertising with Humor and Creativity! In 2010, Old Spice launched one of the most unforgettable advertising campaigns of all time: "The Man Your Man Could Smell Like." Featuring the charismatic Isaiah Mustafa, this campaign didn’t just promote a product—it transformed the brand. Old Spice invested a hefty $30 million into this bold and humorous campaign. Within just six months, sales of Old Spice Body Wash skyrocketed by 55%. In some months, sales soared by as much as 125%! The campaign's videos went viral, amassing millions of views on YouTube and generating extensive media coverage. Old Spice’s social media presence exploded, cementing its place in advertising history. This campaign is a prime example of how creativity and humor can dramatically boost brand awareness and sales. What’s your favorite advertising campaign? #Marketing #Branding #Advertising #OldSpice #SuccessStory

Use billboard displays, television promotions, or vehicle wrap advertising ideas to build your ad campaign. You name it, we wrote about it here: https://lnkd.in/gq763p28 #CoSchedule #MarketingIdeas #Advertising

Since I don’t really care about the actual match-up, I can devote my energy to scrutinizing the spots, which is usually my favorite part anyway. Plus, I have a strict “watch in the wild” policy; no preview spoilers for me. Oh, and go, Birds. #marketing #advertising #Superbowl