Celeste Berke Knisely, MTA’s Post

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📕Certified Gap Selling Training Partner | Transforming Sales Teams with a Problem-Centric™ Methodology So Teams Win More | Top LinkedIn Expert-Denver | Sales Workshops | Hospitality Sales Pro | Podcast Host | Humor-ish

We don’t like the terms winners and losers, and no participation trophies. In the last video of the series this week “what are the top things VPs and CROs are talking about on my own discovery calls”, here’s a big theme: We want to win more Diving into that - it’s usually the compounding effect winning less has: Costly pipe Burnt out team Long sales cycles Long cac payback Turnover Poor morale Pushes out an exit Po’d investors / board List goes on an on. So how does one win more and lose less? One way - Dive into the losses What do you see? When analyze these reports a good chuck tend to fall into “no budget and no decision” categories. To the tune of millions and millions lost - it really adds up. The most I’ve seen is $300M in lost rev ($40m won). Dive into the notes on those opportunities - sparse at best. Teams lack the ability to gather buyer input data to make a case because they don’t even know what they are supposed to be talking about. Product slides and product vomit and surface level convos - buyers drop or ghost post discovery or demo - eventually go to closed lost. This is why what happens early on matters sooo much. You slow down on the front end for deep discovery so you speed up the back end. And yes - 0, 4, 7, 13, 17% win rates is what I’m hearing - which means the real wins are in those losses. Dive into them and learn the missteps to course correct to actually keep buyers interested. Or hire me. We do that with you. Ps. Many nostril shots here - never claimed to be a videographer…

Jake Thomas

Predictive Sales Intelligence to Surface Hidden Skill Gaps | AE @ AuctusIQ

4mo

Grave digger, find it and you’ll see what you can improve upon

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Gavin Tice

Director of Enterprise & Federal Sales, Marine Veteran *GovCon Chatham House*

4mo

Winners and losers. Sounds to me like mediocrity. There’s always three decisions in any selling situation. You go with our solution. You go with someone else. But most people forget, they maintain status quo, which is a decision. It’s always been interesting to see coorelations in losing deals. How long did the team spend, yes team, in pre-meeting prep? After each meeting was their a post-call debrief with the team? What did we learn? What did they learn, more importantly? Did we discuss key next steps at each part of the process? So many things add up to consistent loss..

Tim Savage

Advisory Group Leader to Startup & Growth Companies | First Sales Hire → Sales Leader → Strategic Advisor | Full-Funnel GTM, RevOps | AI-Enabled Sales Processes | MBA Student. Girl Dad. Dog Dad. Always Dialing.

4mo

Brills. I can't wait for this article series.

Clifton Mhlanga

Founding ANZ hire —ANZ Market Development Lead

4mo

If you walk away from a discovery call and you haven't figured out why this is important to them, then you have already lost. Celeste Berke Knisely, MTA

Christopher Caldwell

Ushering in a new generation of sales training. Modern training for the modern seller.

4mo

Love this - so spot on. The problem that manifests at the “no” likely started WAY before that moment. Also - love the “hire me”. Amen to that!

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Michael Muhlfelder

Vice President Sales (VPSaaS)| Founder of The Go2Market Lab | CRO | Improve your Go To Market efficiency and effectiveness in tech and emerging market companies |( see my "About" section for more )

3mo

"Nostrildamus" One way companies can cure the rep burnout / anxiety / focus problem is to hire internal or external coaches. A person who is tied to the success of the team and the business and not the number. Someone who deeply and intimately understands the life of a sales person and sales leader. Think "Wendy" on the show "Billions" Easy ROI on the role

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