Brad Russell’s Post

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In today’s Substack, I address an elephant in the room: the growing disconnect between in-house marketing managers and PR agencies. Are we seeing more under-experienced marketing managers who don’t fully understand today’s comms landscape? Is the hiring process broken? I’d love to hear your thoughts. x

#hiring *Brand Manager, Media Relations & External Engagement*, Richmond, *United States*, fulltime #opentowork #jobs #jobseekers #careers #Richmondjobs #Virginiajobs #SalesMarketing *To Apply -->*: https://lnkd.in/dxK248bc At Genworth and CareScout, we empower families to navigate the aging journey with confidence. We are compassionate, experienced allies for those navigating care with guidance, products, and services that meet families where they are. Further, we are the spouses, children, siblings, friends, and neighbors of those that need care-and we bring those experiences with us to work in serving our millions of policyholders each day. We apply that same compassion and empathy as we work with each other and our local communities. We value all perspectives, characteristics, and experiences so that employees can bring their full, authentic selves to work to help each other and our company succeed. We celebrate our diversity and understand that being intentional about inclusion is the only way to create a sense of belonging for all associates. We also invest in the vitality of our local communities through grants from the Genworth Foundation, event sponsorships, and employee volunteerism. Our four values guide our strategy, our decisions, and our interactions: Make it human. We care about the people that make up our customers, colleagues, and communities. Make it about others. We do what's best for our customers and collaborate to drive progress. Make it happen. We work with intention toward a common purpose and forge ways forward together. Make it better. We create fulfilling purpose-driven careers by learning from the world and each other. POSITION TITLE Brand Manager, Media Relations & External Engagement POSITION LOCATION This position is available to Richmond, Virginia residents as hybrid/in-office applicants. YOUR ROLE The Integrated Communications team serves as a trusted advisor to our business leaders and associates, working together to build strong brands by providing insightful and helpful information to associates, customers, the media, and the general public. We are looking for a Brand Manager to own CareScout's thought leadership narratives on improving the aging care system and amplify those narratives and other strategic priorities through proactive media relationship management and event placements. This is a new role, so the ideal candidate will be excited by the prospect of creating a program from the ground up, bringing proven success in building and maintaining media relationships, securing speaking roles, crafting compelling copy, and managing complex projects. Note: This role is an individual contributor and will report to the SVP, Communication, Brand, and Transformation. What you will be doing Developing an earned media strategy that helps support brand awareness and revenue goals Developing an industry event strat

Helping a friend in the PR industry. Who says people within the same industry are competitors? Nah, I don't think so. All the best, Tan May Lee │ Communications Strategist and team. Hipe you guys may hire the best talent. #melpr #melpublicrelation #publicrelations #buildingrelationships

Hiring a PR team? Easy Hiring a PR team that drives real results? That’s trickier. Research shows that businesses can lose over $1 million in revenue due to ineffective PR efforts. When you choose the wrong team, the consequences can be dire. A misaligned PR strategy can lead to: - Missed opportunities - Tarnished reputation - Drained bank account If your messages don’t resonate, customers will turn away, and competitors will seize the moment. The importance of hiring a team that understands your business inside and out cannot be overstated. But there is a solution. Hiring professionals who have a stack of testimonials! Happy clients who will happily talk about their experience. As one JOTO client put it: "JOTO PR Disruptors really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us,helping Payscout to stay one step in front of our growth curve. " —Cleveland Brown,Founder & CEO of Payscout, Inc. — With JOTO, you can ensure that your message cuts through the noise and gets you results. Don’t let useless PR be the reason your business struggles. And drain your bank account. Invest in a team that gets you and can help you thrive. Let’s talk.

Things are on fire over here at FlanStaff!! 3 Hires in 3 months! Know why? Because we headhunt amazing talent like Joanna! Take a look at her background below! Joanna – Director of Marketing – Bay Area  Headhunter Prescreen Notes: Joanna was amazing to speak with! She is a Director of Marketing and has been in the energy business for over 12 years! She is a Harvard grad who has led and built large teams. She is very tenured in the Communications area and has a strong growth marketing and lead generation background. She is very familiar with the clean energy space and wants to join an organization that promotes a better world! Resume Highlights Extensive Marketing Leadership: Demonstrated track record of success in senior marketing roles, including Director of Marketing at an Energy Industry Company, where Joanna led comprehensive marketing strategies encompassing digital marketing, branding, internal communications, public relations, and media relations. Proven Strategic Vision: Developed and executed editorial calendars and messaging strategies, ensuring consistency across multiple channels to effectively deliver company messages and drive business objectives forward. Industry Expertise: Deep understanding of the solar, microgrid, and mobility markets, evidenced by successful initiatives such as organizing thought leadership events, negotiating contracts with marketing agencies, and fostering strategic partnerships. Innovation and Results: Spearheaded innovative marketing initiatives resulting in tangible outcomes, such as doubling website visitors and lead generation, securing significant media coverage in top-tier outlets, and orchestrating successful product launches and rebranding efforts. Collaborative Leadership: Known for building and leading high-performing teams, leveraging cross-functional collaboration to maximize resources, and effectively managing budgets and external relationships to achieve organizational goals. If I can set up a time for Joanna to interview with your team! Feel more than welcome to DM me or email Rflannelly@flanstaff.com! #FlanStaff #Content #Marketing #Communications #Cleanenergy #renewableenergy #brand #hiring #imhiring

Some jobs are for everyone. This one? Definitely not. We’re looking for a few misfits who breathe creativity, think on their feet, and have a way with words that leave people spellbound. If that sounds like you, let’s talk. Drop your resume, and let’s create some amazing work together! #brandcomm #agency #publicrelations #hiring #jobopening #pr #prjobs #recruitment #digitalmarketing #socialmedia #communications #talentacquisition

🚨 Public Relations JOB ALERT 🚨 Crackle PR is hiring a U.S.-based B2B tech Account Manager. Location: FULLY REMOTE [Required: experience in *b2b tech PR*. This is NOT a sales position]. Now, instead of rambling on and on about what *we* need, let me know if this is what *you* need: 1. The ability to “commute” from your bedroom to wherever you’re most productive working? ☕️ 2. A PR career focused on outcomes vs outputs? (We don’t track hours)👍 3. A PR agency that only works with demonstrably good companies? 😇 4. A small but mighty team that’s poised to grow in 2025 🚀 5. An inclusive culture that cherishes diversity and equity and shuns ignorance? 🤦🏾♀️🤦♂️ 6. Unlimited vacation time? 🌴 7. A chance to escape the “big agency” hamster wheel 🐹? If this sounds like you, DM me and we’ll tell you the *salary range* during our first conversation. We aren’t as rich as the giant agencies — but neither do we have the politics, the bureaucracy, the cubicles, or the mandate to work on every client that knocks on our door. 🚪 We’re choosy: No sucky clients! #careergoals This is hiring transparency. This is your time. This is our time. This is the way ✊ #prjobs #publicrelations 👇