Brad Russell’s Post

SAN FRANCISCO

REMOTE

REMOTE

Hiring a PR team? Easy Hiring a PR team that drives real results? That’s trickier. Research shows that businesses can lose over $1 million in revenue due to ineffective PR efforts. When you choose the wrong team, the consequences can be dire. A misaligned PR strategy can lead to: - Missed opportunities - Tarnished reputation - Drained bank account If your messages don’t resonate, customers will turn away, and competitors will seize the moment. The importance of hiring a team that understands your business inside and out cannot be overstated. But there is a solution. Hiring professionals who have a stack of testimonials! Happy clients who will happily talk about their experience. As one JOTO client put it: "JOTO PR Disruptors really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us,helping Payscout to stay one step in front of our growth curve. " —Cleveland Brown,Founder & CEO of Payscout, Inc. — With JOTO, you can ensure that your message cuts through the noise and gets you results. Don’t let useless PR be the reason your business struggles. And drain your bank account. Invest in a team that gets you and can help you thrive. Let’s talk.

Recruiters, HR & Talent Aquisition Managers- you are missing the point when hiring your Internal Comms Manager. AND- you're losing out on great talent! Communications Managers/Directors/Associates are fantastic writers, storytellers and oftentimes have a little bit of graphic artistry... to tell YOUR company story, no matter the industry. Let me repeat that....NO MATTER THE INDUSTRY. Comms people are usually generalists who have experience across all different areas. One day I can write about what's happening in government, the next day I'm talking to the water company, and another day maybe a finance or lifestyle story. This is PR, this is Comms, this is your freelance internal or external comms person. I recently applied for this role... About This Role The Internal Communications Lead provides communication support and direction for strategic initiatives and operational topics. This position supports and maintains XXXX's global standards and develops editorial and video content for intranet, publications newsletters, e-boards, presentations and other internal communication channels. This role works closely with members of the XXXX Communications Team and supports communications for both locations.   What You’ll Do Develops, directs and executes internal communications plan for the X sites to ensure they are aligned with global narrative, its’ people-focused achievements, People Strategy, company culture/values and other topics to support the company as a great place to work. Prepares content, executes, and facilitates internal communications, such as Town Halls, internal newsletters, video briefs and scripts, and all related messaging; in addition, engages with employees and leaders across the business to determine the appropriate audience, timing, channels, and verbiage for outgoing messages. That's a basic job posting, one that I had 99% experience in. This would be on-site. I reached out to the recruiter, who lives across the country. I asked which of two similar positions seemed like a better fir for me. (I wanted to establish a dialog). Recruiter's answer to me on LI: "It is the same position - we just change title to attract different talent the JD is the same. I reviewed your resume and did not see any Pharma experience If I missed that experience, let me know." ME, thinking out loud..."Pharma! The job description is all about communicating to employees. I'm not going to be conducting experiments." Has anyone else experienced something like this?

SAN FRANCISCO

Comms is comms is comms. To all HR, recruiters, and hiring managers - listen to the PR experts when we say: we can successfully execute PR strategies in ANY industry. That’s why comms and PR folks have such longevity. If we’re good at what we do (excellent writers, creative thinkers, great with people, understands media, strategic planners, smart project managers) then our communications skills can apply anywhere and everywhere! As I interview with different organizations, I am experiencing skepticism and doubt around this issue like never before. In my 15 years, I’ve worked with public health, hotels, hospitals, government departments, sports orgs, nonprofits, museums, wine brands, businesses, retail, restaurants, and CEOs. When hiring, folks should be looking at past experience, PR successes, creative storytelling, and general enthusiasm for good comms planning in order to achieve big goals. ➡️ My post was inspired by Sarah Kissko Hersh’s brilliant post - see below! ⬇️ PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Past success

🚨 Public Relations JOB ALERT 🚨 Crackle PR is hiring a U.S.-based B2B tech Account Manager. Location: FULLY REMOTE [Required: experience in *b2b tech PR*. This is NOT a sales position]. Now, instead of rambling on and on about what *we* need, let me know if this is what *you* need: 1. The ability to “commute” from your bedroom to wherever you’re most productive working? ☕️ 2. A PR career focused on outcomes vs outputs? (We don’t track hours)👍 3. A PR agency that only works with demonstrably good companies? 😇 4. A small but mighty team that’s poised to grow in 2025 🚀 5. An inclusive culture that cherishes diversity and equity and shuns ignorance? 🤦🏾♀️🤦♂️ 6. Unlimited vacation time? 🌴 7. A chance to escape the “big agency” hamster wheel 🐹? If this sounds like you, DM me and we’ll tell you the *salary range* during our first conversation. We aren’t as rich as the giant agencies — but neither do we have the politics, the bureaucracy, the cubicles, or the mandate to work on every client that knocks on our door. 🚪 We’re choosy: No sucky clients! #careergoals This is hiring transparency. This is your time. This is our time. This is the way ✊ #prjobs #publicrelations 👇