Accordant’s Post

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In the health care industry, we understand lead and major donors are motivated differently than the general public, searching for daring, bold causes that stir the imagination and leave a lasting impact. Donors evaluate with their hearts and their heads. On more than one occasion donors have told us, “We’re looking to do more than just support a cause—we want to join a movement!” This puts tremendous pressure on case statements. This document becomes a messaging tetherball between hospital leadership, marketing, physicians, gift officers, board members, communication specialists and even donors. Varying perspectives and personal goals for this document can be overwhelming. Check out the latest perspectives piece from Accordant's Michael Beall to learn how owning your voice and your case statement can help: https://ow.ly/Hz5250UKUTz #healthcare #philanthropy #casestatement #communications

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