Senior Manager, Social Media

Build your big career with the Firm that does Big Law better. McDermott Will & Emery is a leading global law firm that brings together more than 1,400 lawyers and 1,200 business professionals. We celebrate excellence, collaboration and community and have been recognized as a top workplace by The American Lawyer, Working Mother Magazine, Vault and the Human Rights Campaign.

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office.

With Us, You’ll Find

• A Firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!
• Enthusiasm for diverse perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.
• Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental and financial health, with an emphasis on work/life balance.
• Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.
  
  

Job Description

The Senior Manager, Social Media leads the development and execution of the Firm's social media strategy to ensure effective branding, practice visibility and to help advance the Firm’s business objectives. This role is a dynamic leader who develops and executes comprehensive paid and organic social media strategies that integrates across all marketing touchpoints to build brand trust and increase engagement. The Senior Manager, Social Media builds upon operational standards to deliver trainings and optimize the performance across our initiatives and tools. This position operates in support of the overall Firm initiatives, both independently and under minimal direct supervision.

Essential Functions And Responsibilities

• Develop and implement innovative, social-first strategies across platforms, ensuring alignment with brand, editorial guidelines and the firm’s business objectives
• Suggest and implement new social features to further build follower base, brand awareness and consideration
• Manage social media editorial calendar, content approval process, moderation guidelines, and generate and publish content
• Collaborate with Marketing and Business Development teams to develop performance driven integrated social media strategies and related marketing campaigns
• Partner with internal team to ensure high-quality work that exceeds brand expectations
• Build upon standards to ensure content is on-brand, shows value to audience, is differentiated, is optimized for user experience across all channels, and grows engagement
• Implement engagement strategies to build community, foster brand loyalty, and enhance user interaction
• Conduct trainings for Firm personnel on social media including employee social advocacy tool, as needed
• Leverage advanced analytics tools and social media marketing tools to track performance, analyze social media metrics and provide data-driven insights to optimize performance and ROI
• Utilize real-time analytics to refine engagement tactics and ensures insights influence broader marketing strategies
• Collaborate in special projects and rollout plans related to digital/web enhancement experience improvements
• Conduct advanced social listening efforts to stay current on social media trends, best practices, audience sentiments, and emerging platforms to maintain a competitive edge
  
  

Job Specifications

• Bachelor’s degree
• At least five (5) years of related work experience
• Knowledge of best practices for social media platforms such as Facebook, X, Instagram, LinkedIn, Blue Sky, TikTok, etc., and their respective analytics
• Strong understanding of social media analytics and performance measurement
• Ability to incorporate emerging technologies and innovative approaches into comprehensive social media strategies
• Strong leadership, communication and presentation skills
• Strong time management, organizational skills, and the ability to manage multiple relationships in a fast-paced environment
• Ability to function effectively both independently and as a member of a team
• Proficiency in social media management tools and content creation platforms, such as Canva
• Knowledge of paid social advertising, SEO and content marketing best practices
  
  

Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.

Target Hiring Range $135,000 - $198,000

Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWE provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

As part of our ongoing commitment to be #AlwaysBetter for our people, clients and communities, we have created a culture of belonging that champions your individuality as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career. With McDermott, you can live a life you love both in and outside of the office.

Physical Demands And Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

• While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
• Employee must occasionally lift up to twenty (20) pounds
  
  

Work Environment

Typical indoor office environment

Disclaimer

The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.