WongDoody

Congratulations to smart Europe GmbH on the launch of the powerful new smart #5 BRABUS! With over 600hp and bold design, this world premiere marks a new milestone in high-performance electric mobility. The Milan Design Week launch truly captured the spirit of the brand—visionary, emotional, and unmistakably smart. 👉 Don’t miss the highlights: https://lnkd.in/e3xP7Swu As part of the agency setup supporting the launch of the smart #5, we at WongDoody are proud to contribute our CGI and AI-powered content creation, helping to bring this next chapter to life across all touchpoints. This collaboration is a great example of what happens when creative ambition meets trust and partnership. Wolfgang Würth, Martin Studemund, Stella Yao Yue, Robert Vonk, Danila Ivanov, Ran ZHANG , Dennis Brücher, Enrico Lanna Christian Gölz, Bianca Mack, Roman Merkle, Arthur Wittmann, Michael Duldner, Melissa Özbek, Cami Chiang, Sabine Totzke #smart #5 #Automotive #WongDoody #ImmersiveExperience #CGI #Innovation

Big news! WongDoody is doubling down on AI-first creativity, and we’re thrilled to see Michael Geißler in his new role as our Head of AI in EMEA. With deep expertise in AI-driven marketing, automation, and brand innovation, Michael will lead the charge in transforming how brands scale AI while staying true to human-centered design and experiences.   AI is not just the future—it’s now. And with Michael at the helm, we’re ready to push the boundaries of AI-powered brand experiences, intelligent automation, and scalable creativity.   Michael’s vision is bold and clear: ⚡Make AI useful. 🎯Keep it human. 🌍Scale it with purpose.   Yes, yes and yes, Michael. Here’s to exciting things ahead! 🚀 Read more here (German only): https://lnkd.in/eamCU3f4 #AIfirst #MarketingInnovation #CreativeAI

We built the first AI-powered intelligent trend report with Handelsblatt Media Group - and it's nominated for a The Webby Awards Peoples Choice! The report explores AI's economic impact across industries while integrating AI features like audio output, topic summaries, and automatic English translation into the report itself.   Take a moment, cast your vote, and help us win a Webby: https://lnkd.in/gVhxqhas   Voting is now open through April 17.   Congrats to our collaborators Handelsblatt Media Group Infosys

In 1949, a little-known engineer shocked the world’s top economists by presenting the first-ever hydraulic computer model of economics. Seventy-five years later, we’ve brought this groundbreaking concept to a digital audience for the Financial Times – and it’s been nominated for a The Webby Awards People’s Choice!   Take a moment, cast your vote, and help us win a Webby: https://lnkd.in/grb6Hces   Voting is now open through April 17.   Congrats to our collaborators Financial Times University of Cambridge The London School of Economics and Political Science (LSE) Infosys

At SXSW 2025, conversations didn’t just focus on the latest tech trends—they tackled a crucial question: Can the creative community stay relevant in a world of automation and efficiency?   CMOs are navigating tighter budgets, automation, and shifting consumer behaviors, ultimately being expected to deliver more with less.   Phillip Golub, SVP of Experience Design, thinks the key to success is all about agility, using AI the right way, and keeping teams aligned with core business goals.   Check out the full article here: https://lnkd.in/gt8MCf7a

Imagine it: digitalizing the lives and finances of over 1 billion people. With transactions per month to reach over 17,000,000,000—in banking alone. And in a country with a very limited digital infrastructure. We don’t have to. It’s already been done. In India, Nandan Nilekani, Infosys co-founder, worked to roll out a system giving a unique ID to every Indian—fast, and in a country where many had no form of identification at all. Up to 1,500,000 enrollments per day at 35,000 enrollment stations paved the way for the world’s largest digital payment system—opening over 700,000,000 bank accounts. So easy to use that anyone with an ID can open an account in 2 minutes. Financial inclusion, access for everyone. Nandan Nilekani recently shared that story, his perspective on where he sees AI taking the world, and more with the German business magazine Handelsblatt. It’s a fascinating interview with loads of insights, and well worth a listen. (Link below.) As for us, we’re proud to be a part of Infosys, and we’re amazed be constantly learning not only what’s possible, but what’s already been accomplished. With that in mind, the future looks bright indeed! Great things are afoot. And we’re diving in to be the change we want to see. Listen to the entire Handelsblatt interview with Infosys co-founder Nandan Nilekani here (English from approx. 23:15): https://lnkd.in/eun3svzH #AFriendCalledFuture #DigitalTransformation #Fintech

March was all about pushing boundaries and redefining brand experiences. From the game-changing conversations at SXSW 2025 to AI-powered customer journeys and immersive storytelling from brands like Rivian, Ben & Jerry's, Pluto TV, and Unilever—we’re tracking the trends that matter. Plus, see how WongDoody is showing up and shaping what’s next with insights from Adobe Summit, Gladly Connect Live, AllSocial, and our latest client work with Mitsubishi Corporation Canada and IBM. Dive into the March issue of A Friend Called Future for fresh ideas and inspiration.

Dennis Dünnwald spoke on social media and the impact of AI at #AllSocial in Munich last week. It’s an increasingly important topic that needs a careful, critical look. 🧐   From AI tools to artificially generated content in our feeds to virtual influencers—the developments make sense, but are they what we want?   Dennis started wondering: what is really happening right now and what do brands need to prepare for? Discussions about increasing efficiency and personalization through AI are swirling around us. But what are people's actual needs on social media?   🧠 His astute insights and have gotten us thinking: 🧠   “I strongly believe in the natural connection between creativity and tech solutions. But social media is different. This environment thrives on authenticity and human closeness. How does this closeness remain when AI is shaping more and more content? Can we build trust in something that is not human? What does this mean for relationships between people and brands?   “Digital identity in an AI world: How do we deal with the flood of content and how do brands manage to be visible at all? The question is: how do you build systems that understand algorithms, take fragmented interests into account and still remain authentic?   “Human needs vs. gen AI: According to Accenture, almost 60% of people question the authenticity of online content. So are virtual influencers really a solution? Too much artificiality undermines trust — and without trust, there is neither interaction nor loyalty. Brands that understand this can overcome the skepticism that is currently building up on social media.   “Breaks from digital environments: Overwhelmed by artificial content, more and more people will withdraw from social media. Studies show the negative effects on the psyche, especially among young people. Many people are longing for real experiences. So how can brands meet people in real life—and are retailers or e-com platforms of secondary importance?”   Crucial questions as we journey into the AI future, and essential to ensuring we end up where we want to be. 🤖 🫶   Thank you AllSocial and Neele Hehemann for inviting him! It was a fantastic event 🔥🚀

Level up with WongDoody 🎮✨ Welcome to our Seattle Studio - where high-fives, teamwork, and creativity score major points! #LifeAtWongDoody #PowerUpYourFuture #WorkHardPlayHard   Group Creative Director (and STAR! ⭐) Monkey Watson Motion Creative Director Austin Anderson Art Director Lena Lee 3D Lead Yoyo Dong Motion Graphics Designer Ava Blakeslee-Carter Illustrator Ava Blakeslee-Carter  Compositor Jason Williams  3D Artist Rachon Price, Rick Lundskow, Jason Williams Video Production Paul Morgan, Jason Hall

AI isn’t just accelerating marketing—it’s redefining it. This year’s Adobe Summit unveiled groundbreaking advancements, with Agentic AI at the forefront, revolutionizing how marketers create, optimize, and scale campaigns in real time. Demos from Marriott International and The Coca-Cola Company showcased its power, proving that AI-driven automation is the new competitive advantage. But with innovation comes disruption. As AI enables client self-service and automation, traditional agency models face new challenges. That’s where WongDoody, backed by Infosys, stands apart. We help brands harness these technologies, integrating and customizing AI tools into workflows that unlock real business impact—without the constraints of legacy agency structures. At the Summit, we showcased how we’re doing this in action. Our Digital Twins in 3D capabilities, powered by Adobe Firefly and GenStudio, are revolutionizing content creation at scale—seamlessly integrating AI-generated assets into Adobe workflows. Meanwhile, our work for Mitsubishi Motors Corporation Canada, in partnership with IBM watsonx, introduced an intelligent shopping tool that is transforming how car buyers explore the new Outlander like never before. Want to hear more about what we learned? Watch our CXO, Ralf Gehrig’s recap for key takeaways from this year’s Summit. A huge thank you to our teams at Infosys, WongDoody, and Blue Acorn iCi for making our time at the summit a success. The future of marketing is being built today—let’s create what’s next. #AdobeSummit #AIInnovation #AgenticAI #MarketingTransformation #DigitalTwins #WatsonX #AI