At SXSW 2025, conversations didn’t just focus on the latest tech trends—they tackled a crucial question: Can the creative community stay relevant in a world of automation and efficiency? CMOs are navigating tighter budgets, automation, and shifting consumer behaviors, ultimately being expected to deliver more with less. Phillip Golub, SVP of Experience Design, thinks the key to success is all about agility, using AI the right way, and keeping teams aligned with core business goals. Check out the full article here: https://lnkd.in/gt8MCf7a
