TripleDart - Extended B2B SaaS Growth Team

Welcome to TripleDart, Jessica Kezia! Jessica joins us as our new Demand Generation Manager ✨ We're so pumped to have you onboard to drive amazing results for our clients 💡 #people #demandgen #saas #b2bsaas

The guide that everyone's talking about ⭐ Our flagship 2025 SaaS Marketing Guide went live three days ago, and we couldn't be happier about the way it's being received ✨ It was worth the amount of work that went into making sense of over 25 SaaS stories and millions of dollars spent in ads and strategy 📈 This guide is just Part 1 of several content initiatives we'll roll out this year - we're so excited for what's ahead! 🏃➡️ Want to get your copy? Link to the guide in comments. Shiyam Sunder Mahesh Sundararaman Pallavi Dhody Elisha Anthony Sakshi Jain Harish B S Ayush Barnwal Sai Kiran Qamar Aziz #saasmarketing #tripledartguide #saas #b2bsaas #guide

🪩 Dinner, Disco, and Dance! 🪅 The TDD team had an evening to remember at Bengaluru, with plenty of fun, banter - and of course, an unforgettable party 👯 To more such memories 🙌 #outing #dinnerparty #saas #bangalore

✨ We have a huge update. There are a lot of articles, posts, and reports on how to ace SaaS Marketing in 2025. But none like this. We've created a guide - or rather, an experience - driven completely by real stories, supported by case studies at every turn. These are insights and stories you won’t find anywhere else, carefully curated for each step of the SaaS Marketing Lifecycle. We've analyzed over 25 B2B SaaS marketing strategies after talking to several companies we've worked with over the last four years - from early-stage startups to established players. This is a guide told through the lens of real companies facing real challenges. With practical insights from the trenches, this is as real as it can get in terms of understanding how the SaaS ecosystem has been evolving. This is also the first of several content pieces we're producing to give you a first-party narrative of the SaaS landscape changes, full of ideas that you can absorb and practically implement. The link to the guide is in the comments. Ready to enter a new world of SaaS Marketing? Check it out now. Shiyam Sunder Mahesh Sundararaman Pallavi Dhody Elisha Anthony Sakshi Jain Harish B S Ayush Barnwal Sai Kiran Qamar Aziz #B2BSaaS #SaaSMarketing #TripleDartGuide

Wiz has been in the news for being Google’s biggest acquisition ever. 📈 The cybersecurity company’s numbers are astounding: -Serves over 45% of Fortune 100 companies -100k+ monthly organic traffic -71% traffic share in their market -11+ min average website visit duration We dived deep into their marketing strategy, and here are some interesting notes: 🪄 1. Optimistic brand identity in a fear-driven industry: While most cybersecurity companies sell fear, Wiz takes the opposite approach. They've built a brand around optimistic themes with vibrant visuals. This creates a distinctive presence. Every touchpoint—from their website to emails—uses engaging, positive design elements and friendly language. 📝 2. High-production content strategy Wiz invests heavily in content quality, including production value. Their in-depth articles, whitepapers, and case studies directly address cybersecurity challenges. Beyond thought leadership, this is a calculated SEO play: check out the ‘Resources’ tab on their website, which has content that drives both reader engagement and search visibility. 👉 In fact, some of their highest visited pages include blog articles on topics like 'Deepseek data leakage,' and 'Wiz academy' articles (pieces that explain a term end-to-end.) 🔄 3. Social selling They have a dedicated team that shares insightful content, hosts webinars, and actively participates in industry discussions - including on X and Reddit. This directly builds relationships, increases visibility, and drives traffic. Their team responds to inquiries and shares relevant news in real time. 🤝 4. Strategic co-marketing partnerships Collaborating with cloud service providers and other tech companies extends Wiz's reach and credibility. Co-marketing initiatives (joint webinars, co-branded content, marketplace presence) with companies like AWS, Azure, and Google Cloud tap into established networks to access customer bases they can't reach independently. 🎪 5. Event marketing Wiz is strategic about which cybersecurity conferences to attend, sponsor, and organize globally. Their event calendar mixes virtual and in-person engagements to demonstrate thought leadership, build community relationships, and of course, generate leads. 💡 What marketing strategy from Wiz's playbook strikes you the most? #wiz #google #marketing #strategy #saas

What good is reaching everyone if no one remembers you? Marketing needs both REACH and RESONANCE. But most teams only solve for one. Which is why we're typically staring at:  • SEO content that ranks but doesn't bring conversions  • Ads that gather impressions but not leads  • Posts that collect likes but never generate pipeline And that's why brand and content aren't just "luxuries" for when you've got the big budgets. They're 𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗜𝗘𝗥𝗦 that make everything else work better. Because when buyers already know you, everything changes. Your emails get opened. Your calls get answered. Your demos get scheduled faster. Because trust is built before someone even lands on your website. It's built through the stories you tell, the POVs you share, and the consistency with which you show up. Because just being everywhere doesn't do the trick anymore. You've got to stand for something 𝗦𝗣𝗘𝗖𝗜𝗙𝗜𝗖 when you get there. Without this, you're just another forgettable vendor competing on features and fighting for eyeballs. And that's why I'm stoked to announce that Draftt is teaming up with TripleDart! I'm stepping in as their fractional Head of Content and Brand - bringing Draftt's content expertise to their proven SEO and PPC mastery that's already helped 150+ B2B SaaS companies. This collaboration is built on a simple truth: that channels work harder when they carry messages worth remembering. We're not just helping you get found - we're making sure you're unforgettable when you are. Our first collab project drops tomorrow! Stay tuned. ——— Shiyam Sunder Mahesh Sundararaman And all the incredible folks at TripleDart - Extended B2B SaaS Growth Team

When should we prioritize broader terms over long-tail keywords in our SEO strategy? Manoj Palanikumar answers the critical question in this #MarketingBytes, mentioning how your market position also defines your keyword strategy 📈 #seo #saas #marketing #keywordresearch

From the SaaSBoomi Annual 25 event 🎓 The TripleDart team had a fantastic time building networks and knowledge, meeting great minds and exchanging ideas Here's to more collaboration and community 🙌 Shiyam Sunder Sudharshan Narasimhan #saas #event

📢 Some exciting news to share TripleDart is officially a 2025 Google Premier Partner! This recognition reflects our team's commitment to drive performance and deliver strategic impact for our clients 📈 Cheers to Google for this recognition ✨ Looking forward to what we can accomplish together in 2025! Sabarinathan R Shiyam Sunder Mahesh Sundararaman Sudharshan Narasimhan Vignesh Sairam Likhith Reddy Basavaraj Angadi Srushti Haval Raghu Nandan Mithun Raja Mehak Chawla Hemant Kumar Abdul Shariff Praveen G #saas #google #marketing #ppc