TripleDart - Extended B2B SaaS Growth Team

Have you noticed "organic-looking" posts from strangers popping up in your LinkedIn feed?🕵️♂️ Thought Leader (TL) Ads, quietly launched in 2023, are rewriting the B2B playbook with: 💰 Lower costs than traditional ads 📈 Higher engagement rates and CTRs With 75% of B2B buyers now using social media to guide purchasing decisions, companies are scaling the use of TL ads Our latest guide breaks down everything about TL ads: what these actually are, why they're performing better than traditional ads, and how to leverage them before everyone else catches on. The link to the guide is in the comments below 📖 #tlads #thoughtleaderads #linkedin #linkedinads #ads

"Most agencies put together a strategy and then disappear" The collaboration was the best aspect of working with TripleDart, says Arun Lal, the VP of Marketing at DocketAI Shiyam Sunder Sudharshan Narasimhan Sabarinathan R #client #testimonial #marketing #b2bsaas #b2bmarketing

Zapier's latest State of RevOps Automation Report reveals what many of us already feel - more tools don't fix broken processes. Here are some key takeaways: 🧩 Tool Consolidation Alone Isn't Enough: 53% of RevOps teams use multiple automation solutions to bridge gaps between their tools. Simply reducing your tech stack doesn't fix the underlying issues of fragmented data and disconnected systems. 💸 The Automation Gap: 36% of RevOps pros say automation only partially solves their challenges. Teams are automating tasks but missing opportunities to apply automation to high-impact, revenue-driving processes. 🥌 AI + Automation Gives the Competitive Edge: 68% of AI users in RevOps also integrate it with automation. This powerful combination enables handling complex tasks and automating decision-making at scale that your competitors can't match. 🔌 Tool Sprawl: 70% of teams use 5+ apps, and 26% of mid-sized companies juggle 10+ tools. More growth = more tools = more fragmentation unless you have an integration strategy. 📊 Strategy Trumps Tools: While 68% prefer built-in automation, 45% still rely on custom solutions from engineering. This disconnect shows that without strategic planning, your automation and AI investments won't deliver their full potential. What's your biggest RevOps integration challenge? Jayakumar Muthusamy (JK) Madhusree Pothineni #revops #automation #ai #tech #zapier

How much money will we make through a deal, and in what time? These are questions all companies grapple with. Our co-founder Jayakumar Muthusamy (JK) breaks down a simple three-formula approach to forecast sales and revenue, with an example, in this #MarketingBytes #revops #sales #revenue #marketing

Ready, steady, learn! 📖 The TripleDart SEO tribe had an enriching experience attending a workshop conducted by Manoj Palanikumar The session focused on the topic of using AI for automating SEO 📈 To more such enlightening experiences 💡 #seo #workshop #learning

Last week, the US government announced a 10% baseline tariff on imports from approximately 90 countries, aimed to address trade deficits and encourage domestic manufacturing. Higher reciprocal taxes targeted at specific countries were also announced, but has been paused for 90 days. Do you think this will have ripples across B2B Marketing? #US #UStariffs #Marketing #b2b #saas

The CEO of Y Combinator, Garry Tan, says this about the future of coding: "You don't need a team of 50 or 100 engineers. You don’t have to raise as much" 👉 Did you know that 25% of Y Combinator startups now rely on AI for 95% of their code base, and 25% of Google’s new code is AI-generated? At the center of this revolution is ‘vibe coding,’ a term coined by OpenAI co-founder Andrej Karpathy. With vibe coding, developers describe ideas and AI builds custom solutions. How big is this movement really? Let’s take Cursor, the AI code editor which broke the news for hitting $200M revenue in just 16 months! What’s behind Cursor’s skyrocketing growth? 💰 For starters, their business model isn’t targeting enterprises. Their customers are >360,000 individual developers paying $20-40 monthly, with an ACV of just $276. They won over the "little guys" first. Secondly, let’s look at their growth strategy 📈 : 🪄 They have a freemium model with 2,000 free AI code completions monthly, allowing developers to experience capabilities without financial commitment 📝 Cursor integrates features like VS Code in their tool, eliminating learning curves and accelerating adoption 🔄 Aggressive AI-first feature development prioritizes code generation, autocompletion, and intelligent codebase understanding 🤝 They benefit from word-of-mouth marketing through organic user advocacy, strong developer community, and active engagement on Reddit, Inc. and GitHub Along with peers like Replit and Lovable, these companies are slowly changing the way we build applications. For example, a substack user built a version of the $1M ARR Chrome extension 'Momentum', which improves user experience, in just 15 minutes using Cursor. Another developer built a text-to-3D model convertor 'neThing.xyz' without knowing a single coding language! What are your thoughts on the future of building applications? Anysphere #tech #saas #b2bsaas

Welcome to TripleDart, Jessica Kezia! Jessica joins us as our new Demand Generation Manager ✨ We're so pumped to have you onboard to drive amazing results for our clients 💡 #people #demandgen #saas #b2bsaas

The guide that everyone's talking about ⭐ Our flagship 2025 SaaS Marketing Guide went live three days ago, and we couldn't be happier about the way it's being received ✨ It was worth the amount of work that went into making sense of over 25 SaaS stories and millions of dollars spent in ads and strategy 📈 This guide is just Part 1 of several content initiatives we'll roll out this year - we're so excited for what's ahead! 🏃➡️ Want to get your copy? Link to the guide in comments. Shiyam Sunder Mahesh Sundararaman Pallavi Dhody Elisha Anthony Sakshi Jain Harish B S Ayush Barnwal Sai Kiran Qamar Aziz #saasmarketing #tripledartguide #saas #b2bsaas #guide