Are you looking to scale your next ad campaign? ✔️With Barometer, we make it easy for your to seamlessly apply your unique and specific brand standards across thousands of podcast episodes with transparent and reliable data! ✔️Whether you are interested in pre-campaign vetting, contextual targeting, or ongoing campaign monitoring, we have the solution for you! #BrandSafety #BrandSuitability #ContextualTargeting #AdTech
Barometer
Software Development
New York, NY 3,074 followers
AI Powered Contextual Brand Suitability | Forbes 30 Under 30 2025 | Cynopsis 2023 Top AdTech Innovator
About us
The only independent brand suitability and contextual targeting solution for podcast advertising.
- Website
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http://Thebarometer.co
External link for Barometer
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
New York, NY, US
Employees at Barometer
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Mark Smith
Owner/ Operator Barometer Waterfront Grill
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Anders Wittfeldt
Co-Founder at Lolo Company AB
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Jennifer Laine Van Beek
Director Product Strategy & Operations @ Sprezi | ML Engineering, Deep Learning
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John Sardelis
VP, CHIEF REVENUE OFFICER | BUSINESS BUILDER | REVENUE | GROWTH LEADERSHIP | STRATEGIC VISIONARY | MEDIA | ADTECH | TEAM BUILDER | SPONSORSHIPS |…
Updates
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Today is the day! You won't want to miss this informative panel discussing "The Business of the First Podcast Election" where our very own CEO Tamara (Zubatiy) Nelson, PhD will be taking the stage alongside Gabriel Soto, Director of Research at Edison Research! 💡This informative panel will provide contextual data to dispel misconceptions, provide insight into the impact of podcast advertisers during the presidential election, and reveal new data about relative ad spend and audience insights! Mark your calendars! 🗓️ Tuesday, April 1, 2025 3:15-3:45PM 📍Industry Track Stage W175 We hope to see you there! #PodcastMovementEvolutions #PodcastElection #AdTech #BrandSafety #BrandSuitability #ContextualData
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Are you looking to shorten your campaign vetting process? With Barometer, you can: 🚀 Vet a larger inclusion list against your Brand Standards! 🚀Automate the pre-vetting process across thousands of titles! 🚀 Create massive inclusion lists 90% faster! Start your seamless pre-campaign vetting process with Barometer today! #BrandSafety #BrandSuitability #ContextualTargeting #AdTech
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What can we learn from the first podcast election? You won't want to miss this energizing and data-driven conversation between Edison Research's Gabriel Soto and our very own Tamara (Zubatiy) Nelson, PhD at Podcast Movement next week.
We just had what many are calling the first podcast election in which the viewership of national debates was dwarfed by the listenership of the candidates' podcast appearances. How did the candidates' podcast campaign strategies differ and what key learnings can advertisers take from the outcome? Gabriel Soto and I will unpack this question in our panel next week at Podcast Movement! We will share: 🙌 Novel research about the differences in reach and audience of the two candidates' campaigns 💡 Insights into the contextual differences between the candidates' appearances 🌟 Takeaways from strategies that yielded success! Spoiler alert (kind of) - politics converts.
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Thank you Innovatemap for creating this amazing spotlight showcasing female founders, including our very own Tamara (Zubatiy) Nelson, PhD! This is such a powerful community that Barometer is proud to be a part of! Check out the full article below👇 https://lnkd.in/dyuS8uNN
To celebrate Women’s History Month, we’re shining a light on the incredible women we’ve had the privilege to work alongside—founders and leaders who are building technology that matters. From healthcare to real estate to advertising, these women are solving real-world problems with courage, determination and conviction. In their own words, they share advice for fellow builders: ✔️ Trust your instincts. 🧗♀️ Keep climbing. ✨ Remember your why. We're proud to be a small part of your journey, Megan Casey Glover, Amy Brown, Tamara (Zubatiy) Nelson, PhD, Taylor Wilson, Hannah Redmond, MBA, Ariel Redmond, Alyssa Antcliff, Kristen Nunery, Betsy Cross, Megan Lohman, Jane Levy, Laura Epstein, Sarah Ganzenmuller, Regan Jayne Plekenpol, Melanie Samba, Vanessa Liu and Jessa Messina. Link to comments to read their advice and see the impact they’re making.
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Barometer reposted this
Episode 1 of She Leads is LIVE! Super excited to launch She Leads - a podcast all about the women who are breaking the mold, redefining leadership, and making big moves in their industries. To kick things off, I had the pleasure of chatting with Tamara (Zubatiy) Nelson, PhD CEO & Founder of Barometer. In this episode, Tamara shares her journey through AI and AdTech - from landing funding and starting her company to shaking things up in the podcast world with innovative brand safety solutions. We also talk leadership, diversity in tech, and her advice for women jumping into the space. Listen to Episode 1 now on: Apple Podcasts: https://lnkd.in/dqca-cte Spotify: https://lnkd.in/dCQKw5BK Youtube: https://lnkd.in/dWhje7pR & all major platforms If you're looking for some serious inspo or just want to hear from a a brilliant mind in tech, this one’s for you. Let me know what you think — and if it inspires you even a little, please share it with someone who needs to hear it.
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Barometer reposted this
Looking forward to seeing all you lovely people at 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐌𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐂𝐡𝐢𝐜𝐚𝐠𝐨! Let’s connect and lock in some time before the mayhem begins. I’ll be taking meetings all show long in the Sounds Profitable Lounge—swing by and say hi! Barometer #Podcasting #DigitalAudio Podcast Movement
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Barometer reposted this
Who else is heading out to Chicago for PME? Can’t wait to connect with friends and colleagues over agenda-setting discussions about the future of #podcasting! Thanks Sounds Profitable for your support of Barometer and the community!
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Our partners at Sounds Profitable recently released "The News Podcast Consumer Report!" 💡The study found that amongst news podcast consumers, 61% say they’re likely to listen to a brand-sponsored podcast! However, only 39% of non-news podcast consumers report they will likely listen to a brand sponsored podcast. 💡In fact, 46% say a company’s involvement increases their likelihood to try a new podcast! If you are looking to find an incredibly receptive audience, you will find them listening to news podcasts! 👇Check out the full report: https://lnkd.in/gM8h-FRt #BrandSuitability #ContextualTargeting #PodcastAdvertising #PodcastListenership
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We have always held the conviction that the future of digital advertising is #conversations Conversational interfaces are rapidly changing search and transforming the digital advertising ecosystem. We are grateful to be a part of this future. Pretty epic to hear it from the man himself Rishad Tobaccowala
“The future interface for digital advertising is conversations” 🔑 Thanks Rishad Tobaccowala for sharing this insight and setting the tone for the #AdTechEconomicForum Thanks Rob and Tom for facilitating this opportunity to connect, learn and do some deals.
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