What can we learn from the first podcast election? You won't want to miss this energizing and data-driven conversation between Edison Research's Gabriel Soto and our very own Tamara (Zubatiy) Nelson, PhD at Podcast Movement next week.
We just had what many are calling the first podcast election in which the viewership of national debates was dwarfed by the listenership of the candidates' podcast appearances. How did the candidates' podcast campaign strategies differ and what key learnings can advertisers take from the outcome? Gabriel Soto and I will unpack this question in our panel next week at Podcast Movement! We will share: 🙌 Novel research about the differences in reach and audience of the two candidates' campaigns 💡 Insights into the contextual differences between the candidates' appearances 🌟 Takeaways from strategies that yielded success! Spoiler alert (kind of) - politics converts.