The Channel Advisors™

I'm excited to share The Channel Advisors' Manifesto! Our mission is to unify the channel community, fostering collaboration, innovation, and continuous improvement. We are dedicated to exceeding customer expectations with integrity and client-centric solutions. Join us in shaping the future of the indirect channel and making a lasting impact.

The channel is facing headwinds and churn is hitting hard. I’m sharing what I’m hearing from leaders across the industry about what’s causing some of the turbulence. From rising costs to partner consolidation, here’s a breakdown of the issues shaping where our channel is today. Lets work together to find solutions.  

The TSD Insider Series is coming soon. Starting with the Telarus sales team. Get real insights from the field on what suppliers need to do to win mindshare and drive results. Want to sign up for early access or get more info before it goes live? Claim it here: https://lnkd.in/ewAm-4GY #TheInsiderSeries #ChannelSales #SupplierStrategy #ComingSoon

Curious what The Insider Series is all about? Learn how we'll be bringing real talk from TSD field sales reps straight to suppliers. Get ready for insights that can change the way you show up in the channel. Coming Soon. #TheInsiderSeries #TCAUniversity #SupplierEnablement #ChannelInsights

Wondering what kinds of companies PE firms are looking for and what KPI's are important to them? Get a behind the scenes look at why Drew Meyers of Seaport Capital got excited to invest in CyberlinkASP and the future of the Telecom and MSP industry. Sherry Christian Robert Boeck Ryan McDowell Morgan Eddy Scott McCormack Alison Sanders

Event Best Practices: How to Maximize Channel Partners 2024 With Channel Partners Events in Las Vegas just a few weeks away, now is the time to start planning how to get the most out of this massive industry event. These conferences are packed with productive opportunities, but they can also be overwhelming if you don’t go in with a strategy. Here’s a refresher on event best practices to ensure you maximize your time and walk away with real value. --Track Conversations & Follow-Ups-- You’re going to meet a lot of people. Have a system to capture who you talked to, what you discussed, and the next steps. Don’t rely on memory, write it down or log it immediately after conversations. --Be Easy to Find & Stay on Schedule-- The event is huge, and the hotel is even bigger. Make sure people can find you by: - Including your contact information in calendar invites. (Put theirs in there too so you have easy access to their phone number) - Setting a clear meeting location (specific restaurant, lounge, or booth number). - Sending a quick confirmation message before your meeting. If people don’t know exactly where to meet or how to reach you, they’re more likely to cancel or run late. --Be Fully Present-- Set your out-of-office message and commit to the event. Use every meal and break as a chance to connect. Walk the expo floor and engage. Don’t get stuck in your hotel room answering phone calls or emails. --Some of The Best Networking Happens After the Scheduled Events-- You don’t have to drink to go to the bar. Some of the most valuable conversations happen after the formal agenda ends, when people are more relaxed and open to real conversations. --Come Prepared for Meetings-- Do your research before sitting down with partners. Know their business, come with a plan, and always end with a Scheduled Next Event (SNE). Partners will be frustrated if you waste their time with "just getting to know you" conversations. --Attend Education Sessions-- Even if you think you know the topic, go anyway. In fact, go early so you can meet people waiting for the session to start. Use this as a time to gain insights into what’s top of mind for partners --Have a Tight Elevator Pitch-- You’ll be asked “What do you do?” all day long. Be ready with a clear, concise answer that makes people want to keep talking to you. "We are a UCaaS Supplier" is not an effective elevator pitch. Have unique ones for TSD Employees, other suppliers, MSPs, & Trusted Advisors. --Expand Your Network-- It’s easy to stick with your team. Don’t use this as an SKO. Use this opportunity to meet new people. Split up, sit with new groups, and start fresh conversations. Pro Tip: ROI Happens in the Planning These events aren’t cheap. If you want real ROI, have a strategy before you land in Vegas. Set clear goals, plan your meetings, and make sure every conversation moves you forward. What’s your #1 event best practice?

Ever wonder why private equity is suddenly all over the channel? Drew Meyers of Seaport Capital breaks down exactly what PE firms look for and why our industry has become a major target for investment. Visit The Channel Advisors University to see the full episode where Drew and Kameron Olsen on the Channel 2.0 Podcast talk through the way PE firms work. If you are in the channel, understanding how these organizations operate will help you learn how to connect with them and help them find success.

Exciting Inside Sales Opportunity in Dallas Texas! Our client is growing quickly and looking for an inside sales professional. Enjoy opportunities for career growth and team development. Direct message me with any questions or if you are interested.

Want to know how Trusted Advisors think? The Channel 2.0 Podcast is now on Spotify, giving you exclusive insights straight from the top Trusted Advisors in the industry. If you’re a supplier in the Channel, this is your chance to get inside their heads, understand what drives their decisions, and learn how to build real partnerships. 

Join The Channel Manager Community – A Space for Growth, Collaboration, and Innovation The Channel Manager Community inside The Channel Advisors University is an exclusive network designed for Supplier Channel Managers to connect, share best practices, and shape the future of the channel. Why Join? • Collaborate with peers to tackle industry challenges. • Access free training and resources to enhance your skills. • Work on real-world projects that will define the future of channel management. • Build relationships to co-manage events, make introductions, and drive more sales together. Our current initiative: Developing a Channel Manager Baseline Test to help professionals self-assess their knowledge and identify growth areas. This is more than a group—it’s a movement to elevate the role of channel managers.