The Channel Advisors Manifesto

Our Vision:

At The Channel Advisors, we promote & support a thriving ecosystem where Suppliers, Technology Service Distributors, Technology Advisors and any other supporting entity can collaborate and seamlessly provide unparalleled value to customers procuring technology through the indirect channel. We strive to elevate the entire community, ensuring that each player's strengths compliment the others, resulting in holistic solutions that exceed the customers expectations.

Our Mission:

Our mission at The Channel Advisors is to continue to unify the indirect channel community and empower its members to achieve collective success. We are committed to creating and providing comprehensive resources, fostering collaboration, and driving innovation to enhance the customers experience and maximize outcomes for all stakeholders involved.

Core Values:

Collaboration: We believe in the power of collaboration and recognize that by working together, we can achieve more than any individual entity can on its own. We encourage open communication, knowledge sharing, and mutual support among Suppliers, Distributors, and Advisors.

Client-Centricity: Our clients are at the heart of everything we do. We are dedicated to understanding their needs, delivering tailored solutions in a duplicatable and repeatable structured fashion and ensuring their satisfaction throughout their journey. We strive to exceed expectations and create long-lasting partnerships built on trust and value that will propel them into long term success.

Integrity: We uphold the highest standards of integrity, honesty, and ethical conduct in all our interactions. We believe in transparency, accountability, authenticity and fairness, and we are committed to conducting business with integrity and professionalism at all times.

Continuous Improvement: We are committed to continuous learning, improvement and sharing that with the ecosystem. We embrace innovation, adapt to change, and proactively seek opportunities for growth and development. We encourage experimentation, feedback, and reflection to drive ongoing enhancement and optimization.

Our Approach:

 Ecosystem Analysis: We conduct thorough analyses of the indirect channel ecosystem, identifying strengths, weaknesses, opportunities, and threats (SWOT analysis). By understanding the dynamics and nuances of the ecosystem, we uncover areas for improvement and innovation.

Gap Identification and Community Involvement: We bring the community together to help identify gaps and inefficiencies within the ecosystem and develop targeted strategies to address them. Whether it's improving processes, enhancing communication channels, or developing new solutions, we work collaboratively to bridge gaps and drive positive change.

Win-Win Solutions: We believe in creating win-win solutions that benefit all the facets of the channel and others involved. By aligning incentives, sharing risks and rewards, and fostering mutual respect and trust, we ensure that every partnership is built on a foundation of shared success.

Our Commitment to Channel Health:

We are dedicated to the health and well-being of the channel community. We strive to create an environment where everyone can thrive, providing opportunities for personal and professional growth, fulfillment, and satisfaction. Through mentorship, training programs, and resources for self-improvement, we empower individuals to achieve their goals and aspirations. We are committed to fostering a culture of appreciation, recognition, and inclusivity, where every member feels valued and respected. Together, we will build a channel ecosystem where everyone can fulfill their needs and find fulfillment in their lives, achieving their highest potential and creating lasting impact. Join us in our journey to elevate the channel and empower its members to thrive. Together, we can shape the future of the indirect channel and make a difference in the lives of all who are part of it.

"The strength of the team is each individual member. The strength of each member is the team." – Phil Jackson