M+C Saatchi SSK

It’s a big day for the new M&C Saatchi Group!    Following the successful launch of our Cultural Power strategic proposition in the UK and Australia, we’re excited to take it global—alongside the official unveiling of our Cultural Power Index (CPI), an AI-powered, diagnostic tool, that helps brands drive growth by harnessing the power of culture.     By analyzing billions of data signals, we measure how Cultural Power is built and provide brands with actionable insights to:    ➕ Understand their current cultural relevance compared to competitors  ➕ Identify the levers that will enhance Cultural Power & drive growth  ➕ Track shifts in cultural perception to stay ahead of trends    Discover more and explore the Cultural Power Index (CPI):  🔗 culturalpowerindex.com       But that's not all! This milestone also marks a bold new era for M+C Saatchi with:     ➕ A refreshed brand identity   ➕ An integrated new website   ➕ A dynamic showcase of our capabilities across our six regions    At M+C Saatchi, we are creators and curators of Cultural Power. Cultural Power is the advantage we create for our clients, helping them harness cultural forces to fuel desire, drive demand and deliver brand growth.    M&C Saatchi Group SS+K M+C Saatchi Consulting M&C Saatchi Sport & Entertainment M&C Saatchi World Services M+C Saatchi Performance   #CulturalPower #MCSaatchi    

Our CEO Nadja Bellan-White (she/her/ella) authored a piece for Ad Age on why diversity is not just a political statement, but a business necessity. Nadja argues that focusing on building diverse teams helps the bottom line and that brands should continue to embrace this goal, despite the recent backlash. “The path forward isn’t about choosing between diversity and excellence. It’s about recognizing that the two are inextricably linked." #DEI #Diversity #Equity #Inclusion #Advertising #AdIndustry M&C Saatchi North America

Congrats to our CEO Nadja Bellan-White (she/her/ella) on being named a Campaign US Inspiring Woman in the Leading the Charge: Creative category. Nadja is getting much-deserved recognition for being a visionary leader in our industry and a driving force for positive change. The honoree event will be Thursday, April 24, 2025 at the Edison Rooftop in NYC. Looking forward to seeing you there! #CampaignInspiringWomen #CampaignUS #Inspiring #Advertising #Creativity #Leadership

Our partner and co-founder Mark Kaminsky authored a piece for The Drum about DEI discourse in the advertising industry. "Agencies do culture, and people of every stripe power our culture. If you look at much of the best contemporary work – that’s the human rainbow looking back at you. Agency directors, your shareholders will eventually balk if you’re not assembling diverse teams to create work that can capture the whole of America." #DEI #DiversityInMarketing #Advertising #Leadership

"The insight behind the Novartis ad is so ironic and obvious, it makes you want to slap your own forehead: 'So much attention, yet so ignored.' How can both things be true?" Our Associate Creative Director Rick Morrison spoke to ADWEEK about the brand's Super Bowl debut. #SuperBowl M&C Saatchi North America

What was with all the body horror at Super Bowl 59? Our Associate Creative Director Rick Morrison shared his thoughts with ADWEEK. #SuperBowl M&C Saatchi North America

"What if my Preferred Shopper knows me better than my own mother?" SS+K Creative Directors Monica Apodaca and Cooper Evoy sat down with Addison Capper of LBBonline - Little Black Book to dig into the inspiration behind our first work for Shipt.

JOIN US: Our co-founder and partner Lenny Stern will be part of the Conscious Comms Collective event on January 29, and you're invited. The Conscious Comms Collective is a global community of professionals who support or lead communications for social impact, CSR, or ESG at foundations, corporations, nonprofits, and agencies. At this event, Lenny will join panelists Laura Sutphen and Julie Davitz to discuss their careers, how they drive meaningful change through comms campaigns and products, innovative approaches to comms in the rise of AI, and advice for comms pros across sectors. Grab tickets at join-ccc.com or DM Hope (Arcuri) Armanus for more info. 

What can the wave of anti-incumbent sentiment that has swept across the globe over the past year teach brands? Our Co-Founder Rob Shepardson just authored a piece published in Ad Age today providing some answers to this timely question. The article, “The anti-incumbency political era is a wake-up call for marketers” unpacks Rob’s insights from the 2024 election - including how it reflected a simmering public anger and dissatisfaction and calling for major brands to re-evaluate how they engage with their audiences. “For incumbent brands, the message is clear: Listen up, or else. Success does not look the same for every brand. What it demands is a deep understanding of Americans’ emotional reality in 2025, a rethinking of how to engage with consumers, and a careful balance of values and responsiveness.” #2024Election #InaugurationDay #AntiIncumbency #BrandEngagement #AdAge

Our Chief Creative Officer Stevie Archer recently spoke with ADWEEK to discuss how TikTok changed advertising forever. The article dives into the ways in which TikTok, which The Supreme Court has just ruled must be banned or sold, has helped transform brands, providing a platform for them to thrive by embracing experimental, entertaining, and sometimes, even absurdist content. #TikTok #TikTokBan #Trends #Advertising #Creativity