Would you believe the biggest March Madness story this year... is about the NIL?
Amir “Aura” Khan wasn’t supposed to be the star of March Madness.
In fact, he wasn’t even on the roster.
But the senior student manager from McNeese State University didn't need a jersey to electrify the crowd and change the game.
Aura first lit up social media with a viral pregame ritual: confidently leading his team onto the court, boombox in hand, blasting pump up music while rapping every line. The video spread faster than a buzzer-beater highlight, catapulting him into national fame overnight.
What followed was unprecedented.
Aura became the first-ever student manager to secure lucrative NIL deals, partnering with brands like Buffalo Wild Wings, Insomnia Cookies, TickPick, TurboTax, and even landing his very own Topps trading card (yes, he literally has his own trading card now—talk about collecting some serious Aura).
His newfound fame reached new heights during his school's thrilling upset over a higher ranked team—the team's first-ever NCAA Tournament victory.
Aura's sideline energy was so magnetic, filmmaker Spike Lee even sought him out courtside.
Aura’s journey highlights a groundbreaking shift:
The NIL era is redefining what it means to be influential in college sports, extending opportunities beyond the court or field.
At Players Health, we're inspired by stories like Aura's, and committed to ensuring athletes, managers, admins, and families stay healthy and safe, whether it's through physical well-being or financial empowerment.
College sports is entering an exciting new chapter.
And if Aura's rise teaches us anything, it's that your energy, authenticity, and passion can create incredible opportunities—on the court or off.
Keep shining, Aura.