Opendorse

Happy Final Four everybody! It got me thinking about three keys for advertisers when it comes to athlete influencer marketing: 1. Find athletes with an authentic connection to your brand 2. Understand the athlete's social following 3. Use lookalike audience modeling I’m heading to San Antonio right now to meet up with the Opendorse team. Jenny Green will be in Tampa for the women’s tournament. Here’s to a big weekend! #MarchMadness #InfluencerMarketing #CollegeSports #AthleteInfluencers

A new era of college athletics is coming. Here’s what’s at stake: 💰 $2.8B back-pay settlement for athletes 📈 Revenue-sharing between schools and athletes 📋 New market oversight and disclosure requirements ⚖️ Ripple effects on roster sizes, Title IX, and state laws Here is the breakdown of what it all means, including the importance of Commercial opportunities ⬇️ https://lnkd.in/gzWdag5Z #InfluencerMarketing #NIL #CollegeAthletics

Big things are happening in athlete marketing—and we’re looking for someone to join our Brand Partnerships team to keep the momentum going in athlete influencer sales. This role is all about building relationships, driving new business, and helping brands activate athletes at scale. You’ll play a key part in bringing bold campaigns to life and helping more partners tap into the power of NIL. If you’re energized by spotting opportunities, opening doors, and building meaningful partnerships from the ground up—let’s talk. https://lnkd.in/gZd-tQ-6

Built to lead, built to last. With Rev-Share Ready and Team Builder, Kansas Athletics is setting the foundation for long-term success in Lawrence. This first-of-its-kind, custom partnership with Opendorse gives the Jayhawks access to the industry’s most advanced NIL tools—from roster management and revenue planning to a Premium Marketplace and NIL education. Kansas was the first athletic department in the country to implement Team Builder—and they continue to set the standard for what’s possible. The blueprint is in place. The future is now. https://lnkd.in/gkEAGBa8

It’s been a week to remember at Opendorse! Our new data-driven solutions hit the market, the culmination of months of collaboration and innovation. 💰 Opendorse Team Builder – Empowers schools and collectives to confidently plan, manage, and optimize NIL budgets using position-specific market data 📈 Opendorse Market Intel – Gives schools and collectives an edge by turning real NIL transaction data into clear, actionable insights 📊 Opendorse Performance Dashboard – Provides NIL Directors with new tools to quickly find and present information about various compensating parties, teams, and athletes 🤝 Just Play Sports Solutions x Opendorse – Just Play users can now access Opendorse Average Annual Value (AAV) insights and performance analytics inside the tools they already use and trust Shoutout to every Opendorse team member who helped bring these products to life. Let’s keep raising the bar. #Opendorse #NIL #CollegeSports #AthleteInfluencers

📊 Introducing Market Intel—where real data creates a real competitive advantage. In today’s college athletics landscape, guesswork is costly. Schools and collectives are investing more than ever, but without the right data, they’re making critical decisions in the dark. Market Intel brings clarity to NIL valuations based on actual transactions—not estimates. It delivers real insights with easy-to-understand comps to drive confident decision-making. Backed by a trusted data model developed by NIL experts, Market Intel gives schools a reliable edge in an unpredictable landscape. https://lnkd.in/g6VadPYv

We’re building the future of athlete-brand partnerships at Opendorse—and we’re looking for a Product Marketing Manager to help lead the charge. This role will own go-to-market strategy, accelerate product launches, and position Opendorse as the go-to platform in NIL. This is your opportunity to make a real impact in a fast-growing space. https://lnkd.in/gK9CznW5

Joined “The Close” on Bloomberg News TV to talk Opendorse March Madness, women’s sports and college athlete influencers. Good conversation with a good crew. Check it out if you have a few minutes. #marchmadness #athleteinfluencers #womenssports #opendorse

March Madness is here. It’s my favorite time of the year on the sports calendar. We’re tracking the growth of the women’s game, on and off the court. Here’s to a big tournament! Opendorse #NIL #WBB #MBB #influencer

Introducing Team Builder—because NIL budgeting shouldn’t be a guessing game. With revenue-sharing on the horizon, schools can’t afford to operate without a structured, data-driven strategy. Without clear benchmarks, programs risk overspending, underspending, or falling behind in recruiting and retention. Streamline NIL Cap Management: Take full control of your NIL budget, saving time and ensuring every decision is backed by real data. Define, build, and adjust NIL caps across sports, positions, and athletes to maximize impact and maintain a competitive edge. Allocate with Confidence: Set a total NIL cap and distribute resources strategically by sport, position, and athlete tier using real transaction data. No more guesswork—just a fair, data-driven approach to NIL spending. Manage All NIL Budgets in One Platform: Track your entire NIL cap strategy with Opendorse. Compare spending to peers, analyze trends, and forecast future needs—all within a single platform. The programs that win won’t just be those spending the most—they’ll be the ones spending the smartest. https://lnkd.in/gH_EVnUN