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Only 2 days left until the deadline for TikTok to be sold to a different parent company... Who will buy TikTok? Drop your predictions below.

This is huge: Apple just dropped official TV show merch for the first time. Or...not. Severance fans might have noticed that the Lumon Industries featured in the hit TV show has popped up as a product on Apple's official retail site. Unfortunately, the "Lumon Terminal Pro" is not actually for sale. It is however a smart way for Apple to market what has now become Apple's most-watched TV show ever. But the fake product listing doesn't just market Severance, it's also a strategic way for Apple to showcase the editing capabilities of their other products. The product page links users to a short film that offers a behind-the-scenes look at the show's editing process. And what was used to edit Severance? Spoiler alert: It was edited on the iMac, Mac mini, and MacBook Pro. This is a clear example of how Apple is taking advantage of its massive platform power. With all the new customers Apple has acquired through Severance's popularity, this online easter egg is a great way to cross-sell fans of the show to Apple's larger product portfolio. Would you buy the Lumon Terminal Pro? #appleTV #severance #techmarketing #praiseKier

Yahoo just won April Fool's. This year, Yahoo created their most innovative product yet: The “Touch Grass” keyboard. ⌨️ Yahoo brought an internet-born phrase to life, adding grass turf pieces to keycaps on a keyboard. "Look productive while grounding yourself,” they say. But it wasn’t just the keyboard that they fooled us with. Yahoo went the extra mile and changed their entire Instagram profile to “touch grass.” 🌱 Their profile picture and IG highlights feature grass as well as their Instagram feed. By tying a trending phrase with a common office product, they were able to connect with their audience while making a joke at the same time. We often see brands create low-lift stunts on April Fool’s but the impact isn’t there if it: 👉 Doesn’t relate to the brand 👉 Doesn’t relate to the audience 👉 Doesn't have shock value Were you a fan of Yahoo’s April Fool’s stunt? Let us know your thoughts in the comments below! #yahoo #aprilfools #marketingstunt

The competition for the best April Fool’s stunts this year were fierce 🔥 Which April Fool’s stunt was your favorite? #aprilfools #brands #marketingstunts

HBO Max is having an identity crisis — again. HBO Max, or Max, ditched the bright blue to a more sleek, black and white logo. The shift to a more monochrome palette signals a more sophisticated and mature brand identity, although users pointed out that it looks suspiciously similar to AppleTV's branding. When HBO Max rebranded to Max in 2023, they lost the emotional attachment that users had to the name. Now it seems like HBO is going back in time. The color palette resembles the original HBO logo. The truth is, you just can’t beat the classics. During the 2023 rebrand, former CMO Spagnoletto stated, “Consumers will tell us if we got it right, and we think we did.” It took almost two years for them to finally realize that they didn’t ‘get it right.’ HBO is finally listening to users' feedback and decided to go with the old tried and true. After multiple rebrands, will this finally be the end of their identity crisis? Let us know your thoughts in the comments below! #hbomax #rebrand #marketing

What’s the secret to good marketing? Just give the people what they want. And right now, New Yorkers only want one thing: eggs. 🥚 This past week The Ordinary sold eggs at their NYC locations for the price of $3.37 for a limited time. But why is a skincare brand selling eggs? The Ordinary has a simple message: affordable essentials should stay affordable. Just like how eggs are a staple in many households, The Ordinary believes that skincare should be accessible and not a luxury. The Ordinary disrupted the skincare industry by offering products at affordable prices. Selling eggs for cheap was a clever way to reinforce that mission. This campaign is a masterclass in brand consistency. It was a statement that aligned with their core values and got people waiting in line at their store to get their hands on a dozen eggs. The Ordinary sparked an ongoing conversation about accessibility and the rising cost of everyday essentials. Their ability to tap into a timely issue created buzz on social media, generating hype and engagement at their NYC locations. The best marketing doesn’t just sell — it starts conversations, challenges norms, and builds brand trust. What are your thoughts on The Ordinary eggs? Let us know in the comments below! #theordinary #marketingstunt #inflation

Happy Severance season finale day to every marketer that thinks about severing themselves every time they have to deal with Meta Business Suite.

Did the LA Clippers break both of Jack Quaid’s arms? 💀 Well — sort of. The Novocaine movie was just released and he’s featured as one of the main characters in the film. Typically, we see actors leverage press tours to create buzz. But for him, press tours are not the only place where he can promote his movie. Jack was seen at the NBA game with visible injuries in a cast and a bruised face. 🏀 These injuries were photographed as they progressively worsened over the course of the game. Press tours are the obvious choice to turn to when promoting a new film. The problem is: press tours are typically invite only. Jack Quaid knew that people would be taking photos of him at the NBA game. Just like how Duolingo went viral after being filmed showing up to the Charli XCX concert, Jack Quaid leveraged the public's behavior to have them amplify the buzz online. 📸 Doing a stunt in a public space gives other people the opportunity to take photos of him and organically post about it online. We’re seeing actors find new and creative ways to not only promote their films but to get the public to participate in the buzz as well. What did you think of this marketing stunt? Let us know your thoughts in the comments below! #moviemarketing #guerillamarketing #jackquaid

Overheard at the office: "tomorrow is officially the first day of Spring so you better start warming up those cold audiences..."

Search is not what you know it as anymore. 🔍 Users are adapting to immediate, context-rich answers. As AI search engines become more central to that process, it’s time to rethink how we, as marketers, maintain brand visibility in the age of answers. Join us as we partner with Maven to bring you our latest AI Search & Answer Engine Optimization (AEO) course, hosted by Mostafa ElBermawy! This course will cover: ✅ AI Search & Impact on Organic Growth  ✅ AI Search Strategy & Future-Proofing  ✅ Mastering AEO  ✅ Measuring & Tracking Performance Join our FREE introductory course today! Free Introductory Session: 📅 March 25th at 12PM EDT Course Dates: 📅 April 29th-30th We’re accepting a limited number of students for this cohort—secure your spot now! 🔗 Sign up for our FREE course here https://lnkd.in/ekmtfuVe