NoGood’s Post

What’s the secret to good marketing? Just give the people what they want. And right now, New Yorkers only want one thing: eggs. 🥚 This past week The Ordinary sold eggs at their NYC locations for the price of $3.37 for a limited time. But why is a skincare brand selling eggs? The Ordinary has a simple message: affordable essentials should stay affordable. Just like how eggs are a staple in many households, The Ordinary believes that skincare should be accessible and not a luxury. The Ordinary disrupted the skincare industry by offering products at affordable prices. Selling eggs for cheap was a clever way to reinforce that mission. This campaign is a masterclass in brand consistency. It was a statement that aligned with their core values and got people waiting in line at their store to get their hands on a dozen eggs. The Ordinary sparked an ongoing conversation about accessibility and the rising cost of everyday essentials. Their ability to tap into a timely issue created buzz on social media, generating hype and engagement at their NYC locations. The best marketing doesn’t just sell — it starts conversations, challenges norms, and builds brand trust. What are your thoughts on The Ordinary eggs? Let us know in the comments below! #theordinary #marketingstunt #inflation