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NielsenIQ

NielsenIQ

Information Services

Chicago, Illinois 1,323,586 followers

The world's leading consumer intelligence company.

About us

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

Industry
Information Services
Company size
10,001+ employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
1923

Locations

Employees at NielsenIQ

Updates

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    1,323,586 followers

    🐾 The pet industry is evolving fast — are you keeping up?   Global pet trends, U.S. omni-channel insights, viral TikTok moments, niche food trends, and more... we’re covering it all in our latest webinar.   Join our pet experts for an inside look at: ✔️ Emerging pet parent behaviors ✔️ Shifting market dynamics ✔️ Product performance across categories — food, treats, hardlines, and more   Register below 👇

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    1,323,586 followers

    What we learned: high contrast colors + emotional messaging + simplified content = display ad success!     Our case study with Walmart Connect reveals the science that drives 50% higher brand memorability. 

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    1,323,586 followers

    How do you find Your Next breakthrough in understanding consumer behavior? At last year’s C360, we asked thought leaders how they uncover the next big innovation in their fields. Elise Temple from our NIQ Neuroscience team shared how balancing scientific rigor with cutting-edge innovation has driven new ways to measure what consumers can’t articulate. Ready to find Your Next breakthrough in consumer understanding? Partner with NIQ: https://lnkd.in/e8ZGhz4c

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    1,323,586 followers

    AI Hardware Market on the Rise! AI-related hardware is projected to grow at an astounding +40% per year! AI-powered devices present a significant upselling opportunity. But to justify premium prices, products must deliver premium benefits that resonate with consumers. These benefits include personalized experiences, increased convenience, simplified usage, and higher performance. Curious about how AI is shaping the market in 2025? Watch our latest webinar to learn how you can leverage these trends and stay ahead of the curve! Watch Now 👉 https://lnkd.in/eWrvzbXD#ConsumerTech #TechTrends #StateOfTechandDurables#AI

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    1,323,586 followers

    And that's a wrap! This International Women’s Day, we began with purpose—hearing from our leaders on what it means to take #ActionWithPurpose. We were honored to host Regina Kuzmina, GM at Unilever Beauty & Wellbeing (Europe, Middle East, Turkey, ANZ), who shared bold truths about leadership—navigating imposter syndrome, amplifying your voice, and embracing difficult roles. Top insights from Regina’s talk: 🔹 Glass cliffs can be launchpads 🔹 Strong support systems drive real growth 🔹 Stay humble, but don’t minimize your voice 🔹 Celebrate the wins—big and small 🔹 Invest in your future self We closed the month by spotlighting the commitment of NIQ’s male allies to supporting gender parity. We’re proud to champion women through WING—our Women in NielsenIQ Group—offering mentoring, regional leadership development, and inclusive spaces for growth and connection. Together, we’re building a more inclusive future. #IWD2025 #WING

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    1,323,586 followers

    📢 The future of retail is omnichannel — are you ready? We're hosting a must-watch webinar: The Ultimate Guide to Omnichannel. See the latest omnichannel trends and how to unlock growth with the most complete view of shopper behavior across every touchpoint. ✅ Social commerce ✅ Data-backed activation ✅ Omnichannel measurement ✅ Future-ready strategies Don’t miss this essential session for brands and retailers looking to lead in an evolving landscape. Register below 👇 and follow NIQ for FMCG for more insight into the FMCG sector. #TheFullView #Omnichannel #RetailTrends

    View organization page for NIQ for FMCG

    4,617 followers

    The retail landscape is evolving, and staying ahead means understanding shopper behavior across in-store, online, and digital platforms. Join us for The Ultimate Guide to Omnichannel webinar to see how NIQ’s Omnichannel solutions deliver the insights you need to drive growth, refine strategies, and stay ahead of the competition. Register now 👉 https://lnkd.in/ezFqeNj7 #UltimateGuidetoOmni #Omnichannel

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  • NielsenIQ reposted this

    As new tariff policies continue to unfold, which market signals should businesses watch out for? The first is consumer financial health and their response to higher prices. With money-saving strategies already top of mind for inflation-weary shoppers, any additional increases may cause pullback—particularly for discretionary categories. The second is your competitive environment: Knowing how tariffs affect your category and its players will help you in determining your pricing strategies. Explore these insights further in our Time for Tariffs report, available for download now: 👉 https://lnkd.in/eGuPtuEj #Tariffs #NIQFullView #CompetitiveLandscape #ConsumerTrends © 2025 Nielsen Consumer LLC. All Rights Reserved.

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  • NielsenIQ reposted this

    Our newest report reveals the global consumer tech goods market will reach $1.29 trillion in 2025, representing 2% growth over 2024. The industry already turned positive in 2024 (1.4% growth), ahead of forecasts, driven largely by China's tech trade-in programs and Q4 promotions. This marks a significant turning point after years of negative growth following the pandemic purchasing peak. What does this mean for your business? Find out today by downloading our Consumer Tech Industry Trends 2025 report. 👉 https://lnkd.in/eu7xEk3S #GlobalTech #MarketGrowth #NIQFullView

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  • View organization page for NielsenIQ

    1,323,586 followers

    Ready to intuitively align naming conventions across local country datasets? We've got you covered with NIQ Best Fit Mapping. ▸ Create and publish global characteristics across local datasets with complete control ▸ Easily share and compare through a single access point ▸ Drive consistency through common language for local and global labels Learn how Best Fit Mapping can help you here: https://lnkd.in/eeQ3zK6N

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