NielsenIQ

Our CEO James Peck speaks about the hardest thing that he’s had to do professionally... taking on something that is meaningful and that builds a legacy – something inherent in the challenges presented to NIQ. Recorded from the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch the full speech from Jim here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

As new tariff policies continue to unfold, which market signals should businesses watch out for? The first is consumer financial health and their response to higher prices. With money-saving strategies already top of mind for inflation-weary shoppers, any additional increases may cause pullback—particularly for discretionary categories. The second is your competitive environment: Knowing how tariffs affect your category and its players will help you in determining your pricing strategies. Explore these insights further in our Time for Tariffs report, available for download now: 👉 https://lnkd.in/eGuPtuEj #Tariffs #NIQFullView #CompetitiveLandscape #ConsumerTrends © 2025 Nielsen Consumer LLC. All Rights Reserved.

Our newest report reveals the global consumer tech goods market will reach $1.29 trillion in 2025, representing 2% growth over 2024. The industry already turned positive in 2024 (1.4% growth), ahead of forecasts, driven largely by China's tech trade-in programs and Q4 promotions. This marks a significant turning point after years of negative growth following the pandemic purchasing peak. What does this mean for your business? Find out today by downloading our Consumer Tech Industry Trends 2025 report. 👉 https://lnkd.in/eu7xEk3S #GlobalTech #MarketGrowth #NIQFullView

Ready to intuitively align naming conventions across local country datasets? We've got you covered with NIQ Best Fit Mapping. ▸ Create and publish global characteristics across local datasets with complete control ▸ Easily share and compare through a single access point ▸ Drive consistency through common language for local and global labels Learn how Best Fit Mapping can help you here: https://lnkd.in/eeQ3zK6N

How do you find Your Next creative breakthrough? At last year’s C360, we asked industry leaders how they uncover their next big opportunity for growth. Matthew Cottle, Vice President at NIQ BASES, shared how the right tools and data can transform creative performance and drive ROI. Ready to find Your Next winning creative? Learn more: https://lnkd.in/eh6V_epz

Omnichannel is no longer optional. Consumers demand flexibility, personalization, and ease—so how do brands keep up? Watch this quick breakdown of what businesses need to thrive in the omnichannel era. Let us know—what’s the #1 challenge your business faces with omnichannel? 👇 🔗 Full insights here: https://lnkd.in/eVirSm5c #Omnichannel #MarketingInnovation

The Consumer Tech Industry Trends 2025 report is now available! In this quick video, our Senior Director of Global Strategic Insights, Jan Lorbach, identifies some key take-outs from the report—including consumers’ latest purchase drivers in specific T&D categories and why precise communication about the “visible” value that products deliver is more important than ever. Download the complete report today! 👉 https://lnkd.in/ecQet9Hf #ConsumerTech #MarketTrends #NIQFullView #StateOfTechandDurables

🚀...𝐀𝐧𝐝 𝐰𝐞'𝐫𝐞 𝐥𝐢𝐯𝐞! 🚀 NIQ & GfK Italy's CEO, Enzo Frasio, is taking the stage to introduce the theme of this year's Insight Summit: "𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭: 𝐅𝐮𝐥𝐥 𝐕𝐢𝐞𝐰 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧." Get ready for a day of deep dives into consumer behavior and market trends, and learn how to navigate today's complex landscape for growth. #InsightSummit #FullViewInAction

What an amazing time at Global Pet Expo 2025! Thanks to everyone who stopped by our booth! Our favorite part was engaging with amazing founders and clients, witnessing product innovation, and empowering brands with data-driven growth strategies. And of course, getting to meet so many furry friends. We had thought provoking conversations about how our data can help your brand succeed in the market, and we can hardly wait till our next event! In case you missed the chance to connect with us, stay tuned for more exciting updates and product launches! https://lnkd.in/gRBfUt5A #GlobalPetExpo

What an amazing time at Global Pet Expo 2025! Thanks to everyone who stopped by our booth! Our favorite part was engaging with amazing founders and clients, witnessing product innovation, and empowering brands with data-driven growth strategies. And of course, getting to meet so many furry friends. We had thought provoking conversations about how our data can help your brand succeed in the market, and we can hardly wait till our next event! In case you missed the chance to connect with us, stay tuned for more exciting updates and product launches! https://lnkd.in/gRBfUt5A #GlobalPetExpo