Moloco

We’re excited to welcome 🌀 Patrick Copeland as the General Manager of Moloco Commerce Media (MCM)! Pat brings over 30 years of expertise in machine learning, advertising, and enterprise software, with leadership roles at Amazon, Google, Microsoft, and Zendesk. Pat played key roles at various organizations launching sponsored brands, and transforming it into a multi-billion-dollar AI-driven platform. Now, he’s bringing that same innovation and impact to Moloco, leading the charge in scaling AI-native retail media networks that drive real performance for retailers, marketplaces, and advertisers. Pat was drawn to Moloco for our technical differentiation, strong team, happy customers, and founder-led culture—and we couldn’t be more excited to have him on board! Pat’s vision and leadership will help accelerate Moloco’s mission to empower businesses with operational machine learning, ensuring every retailer and marketplace can maximize monetization opportunities with cutting-edge AI. Welcome aboard, Pat! We can’t wait to see what the future holds. 🎉 https://lnkd.in/gSpDa9Sv

Join Viccy Winter at App Promotion Summit London to Unlock the Power of Incrementality! Attribution alone no longer tells the full story of your advertising performance. With rising privacy constraints and platform bias, marketers need a more reliable way to measure what’s truly driving results. That’s where incrementality comes in. At APS London on April 24, Viccy Winter, Implementation Director, EMEA at Moloco, will take the stage in the User Acquisition Zone to explore:  🔹 Why incrementality matters now more than ever 🔹 How leading brands are using it to optimize spend and drive real growth 🔹 Actionable frameworks for navigating the future of measurement Don’t miss "The Incrementality Imperative: Proving What Works in a Changing Measurement Landscape" 📅 April 24 | 2:00 - 2:40 PM (BST) 📍 User Acquisition Zone Stop by Booth 13 to connect with team Moloco and dive deeper into the future of measurement! Register now: https://lnkd.in/gPgV9JVA London

Tori Vargas, Sr. New Business Director at Moloco, shares how her team partners with Branch to ensure campaigns align with both marketing and business goals. 💡By leveraging data, optimizing systems, and continuously testing, you can uncover new opportunities for growth. Read more: https://lnkd.in/gthqSaJG

Americas VP & GM of Moloco Ads, Beth Berger, is one of 44 women leaders recognized by AdMonsters for Women’s History Month. She shares what it’s like to grow in ad tech, advice for the next generation, and how to use your voice to define success on your own terms. Read Beth's advice here → https://lnkd.in/gM5Jfg8v

How do you improve monetization in a system that’s already working well? That was the challenge for Inspired Square, the studio behind hits like 2248 and X2 Blocks. With over 200M downloads and a strong ad strategy already in place, they were looking for a low-effort way to boost revenue even further. The solution? Moloco SDK bidding. What happened next: ➡️ +18.4% ARPDAU growth on banner ads ➡️ 5–6% ARPDAU lift across rewarded and interstitial video  ➡️ Minimal integration effort with strong performance across all titles Sometimes a small change can unlock a major impact. Read the full story → https://lnkd.in/gQKfSG4T

That’s a wrap on GDC 2025—and what an incredible week it was! Moloco had the privilege of connecting with partners, industry leaders, and our global teams through a series of impactful events, including Game On! GDC Mixer, Elevate Brunch: Women in Gaming & Tech, and Moloco Unlocked: A Global GDC Gathering. These events weren’t just about networking; they were about strengthening relationships, exchanging ideas, and celebrating the industry’s growth. A huge thank you to Singular, Adikteev , and two & a half gamers Gamers for co-hosting an unforgettable Game On! GDC Mixer at Yerba Buena Bar. Our Elevate Brunch: Women in Gaming & Tech at Boulevard Restaurant alongside Adikteev , CRAFTSMAN+, and Singular, brought together an incredible group of women in tech and gaming for meaningful discussions and a shared commitment to elevating women in the industry. Moments like these remind us how powerful community and collaboration can be. We closed out GDC on a high note with our Moloco Unlocked: A Global GDC Gathering at The W, where our global customers  came together for an evening of camaraderie and collaboration. To everyone who joined us, shared insights, and made this GDC memorable—thank you. We’re excited to keep the momentum going!

🎮 Waterfall or in-app bidding: which is better for your mobile game? With in-app ad revenue projected to grow 9% annually through 2030, the way you monetize your game matters more than ever. While the waterfall model still has its place, in-app bidding is becoming the go-to for publishers across all genres—from hyper-casual to hardcore. In our latest blog, we break down: 📱Why in-app bidding now accounts for 80% of typical publisher setups 📈How machine learning drives stronger ROAS that translates to publishers higher eCPMs 💳Which monetization strategies work best for hyper-casual, casual, and mid-core games It’s not just about more ads—it’s about better, smarter monetization. Read more → https://lnkd.in/g87QZy78

Celebrating Women's History Month: Empowering Women in Gaming & Tech March is a time to honor the impact of women throughout history and reflect on the progress still needed—especially in gaming and tech. This year, we were proud to cohost the Elevate Brunch: Women in Gaming & Tech – GDC Edition with Singular, CRAFTSMAN+, and Adikteev , bringing together inspiring women leaders to foster connection and share insights. This event reminded us what really matters: 💡 Community Matters: Creating spaces where women feel seen and supported is crucial for driving change and fostering success. 💡 Resilience Fuels Growth: Adversity can be a catalyst for leadership and innovation—“Never waste a good crisis.” 💡 Dream Bigger: “Imagine you’re better than you already are”—embracing bold ambitions fuels both personal and industry-wide progress. A huge thank you to Susan Kuo, Nancy Roberts, Alexandra Ivacheff, and Beth Berger for their inspiring contributions. Let’s keep the momentum going and continue uplifting women in gaming and tech! Read more: https://lnkd.in/epcZPpCa

Mobile Growth Insider – March Edition: A Month of Celebration, Insights & Innovation! From honoring Women’s History Month at GDC to unlocking new app growth strategies and preparing for major industry events, we’re diving into the strategies shaping user acquisition, retention, and monetization in 2025. Whether it’s exploring growth beyond Google & Meta or staying ahead in the evolving mobile landscape, our latest insights will help you maximize success. Plus, we’re gearing up for major industry events—don’t miss your chance to connect with us! Stay informed, stay ahead. Subscribe now!

AI in Action: Optimize Your AI Infrastructure We’re thrilled to announce that César Augusto Naranjo Leon, Principal Machine Learning Engineer at Moloco, will be joining other industry leaders on stage at Google Cloud Next '25! 🎤 📅 April 9, 2025 ⏰ 12:15 PM (PDT) 📍 Mandalay Bay Convention Center, Las Vegas, Nevada Join César for an insightful session on AI Hypercomputer, a game-changing system designed to simplify and scale AI infrastructure like never before. Discover how leading companies—including Shopify, Technology Innovation Institute, LG AI Research, Google Cloud, and Moloco—are leveraging Google Cloud’s AI solutions to drive innovation and transform their businesses. Don’t miss out on this opportunity to learn from industry experts and take your AI strategy to the next level. Learn more and secure your seat now! 🎟️👇 https://lnkd.in/gQ7y5G4g