App Promotion Summit

Ad monetization for your subscription app? You have no idea what you're getting into! ⚠️ Here's why it's a mistake to go after this (make sure you check out the #growthgems 💎 in the carousel): 𝟭. 𝗜𝘁’𝘀 𝗮 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻! Is this really the main opportunity area for your subscription app? Unless you’re getting diminishing returns with onboarding, paywall, pricing, and activation experiments…Probably not! Adding ads means embarking on a whole new journey. So, 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆 𝗮𝘀𝘀𝗲𝘀𝘀 𝗲𝗳𝗳𝗼𝗿𝘁 𝘃𝘀. 𝗿𝗲𝘄𝗮𝗿𝗱𝘀. 𝟮. 𝗜𝘁 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗯𝗿𝗶𝗻𝗴𝘀 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗶𝘀𝘀𝘂𝗲𝘀 Do you have any experience with ad monetization? If not, are you willing to invest in leveling up on the topic or hire a freelancer/in-house person? It is a complex topic that might take years to master. 𝟯. 𝗜𝘁 𝗵𝘂𝗿𝘁𝘀 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 People are more and more used to ads, but they don’t like them. 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝗨𝗫 𝗻𝗶𝗴𝗵𝘁𝗺𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗰𝗵𝗲𝗮𝗽𝗲𝗻𝘀 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, undermining any premium positioning. 𝟰. 𝗜𝘁 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 (𝗶.𝗲., 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀) If you’re already sending push notifications, showing in-app messages, in-product pop-ups…You know it’s hard to keep track of everything (and not break anything). Now, imagine adding more ad touch points, possibly with different formats and goals. 𝗜𝘁 𝗺𝗮𝗸𝗲𝘀 𝗶𝘁 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗵𝗶𝗳𝘁𝘀. 𝟱. 𝗬𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗰𝗮𝗻𝗻𝗶𝗯𝗮𝗹𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 If the ad-supported experience provides almost the same value as paid (and if the ads aren’t too painful), 𝗺𝗮𝗻𝘆 𝘂𝘀𝗲𝗿𝘀 𝘄𝗵𝗼 𝗺𝗶𝗴𝗵𝘁 𝗵𝗮𝘃𝗲 𝗲𝘃𝗲𝗻𝘁𝘂𝗮𝗹𝗹𝘆 𝗽𝗮𝗶𝗱 𝗳𝗼𝗿 𝗮 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗺𝗶𝗴𝗵𝘁 𝘀𝗲𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝗿𝗶𝗱𝗲. The easier you make it to enjoy free, the harder it is to justify paying. It’s a tricky balance to find, and it will take you a while to find it. 𝟲. 𝗜𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗺𝗼𝘂𝗻𝘁 𝘁𝗼 𝘁𝗵𝗮𝘁 𝗺𝘂𝗰𝗵 𝗿𝗲𝘃𝗲𝗻𝘂𝗲… (𝗰𝗳. 𝗰𝗮𝗿𝗼𝘂𝘀𝗲𝗹) 𝟳…𝗔𝗻𝗱 𝘁𝗵𝗮𝘁 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝘀 𝘃𝗼𝗹𝗮𝘁𝗶𝗹𝗲 (𝗰𝗳. 𝗰𝗮𝗿𝗼𝘂𝘀𝗲𝗹) P.S. Yes, I'm the same person that made the case IN FAVOR of ad monetization yesterday: https://lnkd.in/emHRU-Jw Why do I do this? Because you don't really understand a problem if you can't argue each side. P.S.2 Should YOU monetize your subscription with ads? It depends (like a lot of things in growth). In today's edition of the Growth Gems newsletter, I help you decide based on your growth stage and other context. Check it out!

Want the latest on inside the App Store? 📱 Join Dave Bell of Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing at App Promotion Summit London on 24th April for a look into the newest updates to the App Store and how they are impacting ASO. Grab your ticket below 👇 https://lnkd.in/dE-ju8w #APSLondon #apps #growth #ASO

Creatives aren't just about looking good - they also need to perform! Join Alison.ai's 🚀Asaf Yanai at App Promotion Summit London next week for a deep dive into how to optimize your creative strategy using data-driven frameworks that align with your goals. Whether you're driving installs, engagement, or retention, the right metrics can turn good ideas into great results. 👏 Check out the event here: https://lnkd.in/dE-ju8w #APSLondon #apps #growth #creatives #data

Growth strategies often focus on performance levers - ads, ASO, SEO - but it’s easy to lose sight of what really drives action: the person behind the download. 🤝 At App Promotion Summit London on 24th April, Hannah Walker of Reddit, Inc. and Carolina da Silva will be showcasing how brands are using Reddit’s intent-rich conversations to understand user sentiment, test ideas, surface trends, and ultimately drive high-value app installs. Find out how Flink used Reddit to reach new audiences and unlock their next wave of growth. You can still grab your ticket 👇 https://lnkd.in/dE-ju8w #APSLondon #apps #growth #communities

Managing over 1 million annual guest visits, David Lloyd Clubs transformed the traditional reception experience through strategic service blueprinting and data analysis 📊 At App Promotion Summit London next week, Mark Williams will be sharing practical insights from their blueprint discovery approach and demonstrates how this thoughtful digital transformation enhanced member experience, boosted app adoption, and generated additional revenue. Join to discover how service design thinking and event data performance from Amplitude can elevate guest experiences while delivering measurable business results 💥 Check out the event: https://lnkd.in/dE-ju8w #APSLondon #apps #growth #data

At App Promotion Summit London on 24th April, join Yoann Pavy, Freya Fine and Mustafa Mohamed for a 'show & tell' panel sharing the latest in app creatives that actually work. Come along to find out: 🎨 How to build standout creatives for scroll-stopping impact 🤖 The real role of AI in creative production 📱 What Gen Z (and beyond) expect from your brand Discover how to redefine app creatives through innovation, AI integration, and user-centric design. Register for the event below 👇 #APSLondon #apps #growth #creatives

What if your bank actually got you? 💸 At App Promotion Summit London on 24th April Angèle Lenglemetz will reveal how Cleo built an AI people trust more than their friends—through 73M conversations, real coaching, and emotional design. Join the event to find out more 👇 https://lnkd.in/dE-ju8w #APSLondon #apps #growth #AI #design

App Promotion Summit London is THE place to learn the latest app growth strategies and tactics. This is where leading app growth and product experts share the latest approaches to hot topics including Embedding AI in App Marketing, Privacy-enabled User Acquisition 2.0, World Class Retention, Product-driven Growth, Revenue Growth and Channel Diversification.    Attendees will learn how to grow and scale apps from over 60 speakers delivering a total of 35 talks, workshops and interactive sessions across 7 content stages. 7 App Growth Content Stages: - Main Conference ⭐ - Growth Zone 📈 - User Acquisition Zone 🤝 - App Product & Engagement Zone 💎 - Roundtable Zone 💡 - App Talks 💬 - The Verticals Zone 🤩 Agenda highlights include: 🎤 Lessons Learned Growing an App Unicorn Dmitry Gurski will be sharing Flo's unicorn journey from the outskirts of Minsk to 250 million ARR and 75 million MAU. 🎤 Turning Business Demands into Smart Product Moves Barbara Schädel will explore how The Very Group took a simple advent calendar request and transformed it into a powerful re-engagement engine. 🎤 Scale Smart: ASA Automation Framework you Need for Global Growth Ritwik Arya of Trainline will share an ASA automation framework that will help you scale your ASA effectively, enhance efficiency, and make informed optimization decisions. 🎤 The Emotional Side of AI: What we Learned From 73M Conversations  Angèle Lenglemetz will be sharing lessons on building engaging user habits. Find out how Cleo’s AI nudges and gamification strategies boost financial literacy and retention. 🎤 How to Grow and Scale AI Apps - Lessons from 250 Million Downloads Anton Volovyk of Reface will be breaking down key growth strategies for development and sharing lessons learned from growing AI apps. 🎤 Organic User Growth with Referral Programs & Word of Mouth Asya Kuznetsova of Wise will be exploring the power of product-led growth by focusing on building a sustainable growth loop through effective recommendation mechanics. App Promotion Summit London takes place on 24th April. If you would like to join us then now is the time to register to attend. https://lnkd.in/gHRJd2N #APSLondon #Apps #Growth

This is your last chance to join us at APS London 👇

At App Promotion Summit London on 24th April, an panel of app marketing experts will be exploring how they are redefining success in 2025 and beyond. ⭐ Join Nidhi S. of AppsFlyer, Greg Turtle, Giulia Saletto, Diane Germann and Yagiz Bugra Ozyurek for an unfiltered look at how their teams are adapting to an ever-shifting mobile landscape. You can still grab a ticket below 👇 https://lnkd.in/dE-ju8w #APSLondon #apps #growth #mobile