Moloco

🚨 The mobile gaming landscape is changing—fast. Are you ready for what’s next? Moloco’s 2025 State of Mobile Gaming Report: In-App Purchase Trends of Leading Apps breaks down what’s driving growth in the world’s most dynamic app category. Why is this report a must-read? Because new monetization trends are redefining success—and reshaping who leads the charts. In this report, you’ll discover how top-performing apps are: ✅ Unlocking new payers and boosting ARPPU ✅ Increasing LTV through stronger D30 and D90 performance ✅Taking a global approach to unlock incremental value ✅ Navigating increased competition by diversifying UA strategies 📥 Download the full report: https://lnkd.in/g6sNDiGi

🎮 Calling all mobile gaming developers & publishers! Be part of UA Society’s first-ever event in Asia — live in Seoul, co-sponsored by Moloco and industry partners! Join top local and global leaders to explore cutting-edge UA strategies, mobile growth trends, and connect over great food & drinks. 👉 Register now: https://lnkd.in/e3JcnZgw 📅 Date: May 22, 2025 📍 Location: Grand InterContinental Seoul Parnas ☀️ Day time conference sessions: 9:30am – 5:30pm 🌙 Evening networking: 6pm – 10pm *NOTE: This event is exclusively for mobile app developers and publishers.

Tori Vargas, Sr. New Business Director at Moloco, shares brand safety isn’t optional. 🙅 Partnering with Moloco gives you: ✅ App store verification as the first line of defense ✅ Granular app-level controls for a safer ad environment ✅ Built-in fraud protections to keep your ads secure More control. More transparency. Read more to learn how: https://lnkd.in/gthqSaJG

🔐 Personalization and privacy don’t have to be at odds. In our blog, we unpack how marketplaces can use machine learning to deliver personalized shopping experiences without exposing user data. You’ll learn how models like Transformers 🤖 help predict shopper behavior in real time, and how marketplaces like oHouse 🛋️ are scaling revenue while keeping privacy intact. It’s not about collecting more data. It’s about using the right tech to do more with less. → https://lnkd.in/gi-dEkeC

💡 "It's not just about acquiring users. It's about keeping them." – Darío Sheikh, Senior Director at Moloco In QSR Web, Dario shares how quick service restaurant apps can use machine learning to boost retention, not just installs. From predicting drop-off points to personalizing re-engagement strategies, ML is helping QSR brands turn one-time users into loyal regulars. Learn how smarter targeting and automation are reshaping the QSR app experience → https://lnkd.in/gUA7A9cF

🤯 India’s gaming market is booming, but growing sustainably in the RMG space is a whole different game. RummyVerse, India’s fastest-growing RMG app in 2024, scaled its paying users by 5x, improved CAC by 50%, and boosted ROAS by 1.5x—all during a period of increased tax pressure and rising acquisition costs. How? A strategic partnership with Moloco focused on: 🎯 Regional targeting across Tier 1 and non-Tier 1 states 🧠 AI-driven campaign optimization 🎨 Continuous creative experimentation The results speak for themselves: faster breakeven, smarter spend, and a clear path to long-term profitability. Read more → https://lnkd.in/gSQ5a4cF Boom Games #RMG #MobileGaming #UserAcquisition

👀 Are your retail media ads being ignored? Ad blindness is real, but the right strategy can turn passive shoppers into engaged buyers. It’s not about fewer ads—it’s about better ads that deliver real value. In our blog, we explore: ✅ How to properly measure ad blindness through A/A and A/B testing ✅ Why context matters more than content in delivering effective ads ✅ How machine learning creates a personalized, in-store-like experience Learn how to optimize your retail media ads and drive real results → https://lnkd.in/gU9GzuaQ

Retail Media is no longer about reach—it’s about results. In an era defined by economic uncertainty, rising tariffs, and tighter marketing budgets, Retail Media Networks (RMNs) must evolve. Advertisers aren’t just looking for ad space—they’re demanding certainty. That means guaranteed ROAS, trackable sales, and campaigns optimized in real time. In our latest blog, Jon Flugstad, Sr. Director of Business Development at Moloco Commerce Media, lays out why RMNs need to lean into outcome-based advertising now. Backed by Moloco’s machine learning platform, RMNs can deliver results with precision—down to the SKU level. Why does this matter? ✅ Retail media is one of the few “safe bets” for brands today. ✅ Outcome-driven RMNs are doubling ad spend while others plateau. Certainty is the new currency. And those who sell it? They’re poised to win. 👉 Read the full post here: https://lnkd.in/g6sBhbnb #RetailMedia #AdTech #CommerceMedia 🚨 #RaisingTariffs 🚨

Join Viccy Winter at App Promotion Summit London to Unlock the Power of Incrementality! Attribution alone no longer tells the full story of your advertising performance. With rising privacy constraints and platform bias, marketers need a more reliable way to measure what’s truly driving results. That’s where incrementality comes in. At APS London on April 24, Viccy Winter, Implementation Director, EMEA at Moloco, will take the stage in the User Acquisition Zone to explore:  🔹 Why incrementality matters now more than ever 🔹 How leading brands are using it to optimize spend and drive real growth 🔹 Actionable frameworks for navigating the future of measurement Don’t miss "The Incrementality Imperative: Proving What Works in a Changing Measurement Landscape" 📅 April 24 | 2:00 - 2:40 PM (BST) 📍 User Acquisition Zone Stop by Booth 13 to connect with team Moloco and dive deeper into the future of measurement! Register now: https://lnkd.in/gPgV9JVA London

Tori Vargas, Sr. New Business Director at Moloco, shares how her team partners with Branch to ensure campaigns align with both marketing and business goals. 💡By leveraging data, optimizing systems, and continuously testing, you can uncover new opportunities for growth. Read more: https://lnkd.in/gthqSaJG