McCann Worldgroup

The Dan Wieden Titanium Lion is an award like no other. True to the legacy of its namesake, it honors work that stops us in our tracks. It reminds us of the game-changing ideas our industry is capable of. McCann Worldgroup and McCann’s Global Chief Creative Officer Javier Campopiano will be joining the team of inspiring leaders on this year’s Titanium Lions Jury at the Cannes Lions International Festival of Creativity, led by President Judy John. We can’t wait to see the list of ideas they are going to celebrate. #TruthWellTold 

This year, for Ramadan, Arla Foods’ Puck — a dairy kitchen staple in the Middle East — continued its mission to support moms with “Recipe for Change,” a new, purposeful economic model created in partnership with FP7McCann.   In response to the crisis in Lebanon that displaced 1.3 million people, the campaign invited Lebanese women facing hardship to teach professional chefs abroad their cherished family recipes. Each dish told a powerful story of resilience and was served in top Lebanese restaurants worldwide during Ramadan.    Proceeds from each meal ordered helped support Lebanese families, allowing those abroad to give back to those they left behind.   Learn more about the campaign here: https://lnkd.in/e8yMGBkJ Javier Campopiano Tarek Ali Ahmad Federico Fanti Nayaab Rais Paulo Engler Ivan Bormaister Jonathan Cruz Rob Hall Liam Galt Francesco Negri Lea Saliba Shaza Yousef Rahim Parambayil Roy Sebastian Murilo Costa de Paula Abdul Wahid

We are excited to be in the top five networks in the WARC Creative 100!   Three of our agencies were recognized in the top 15 worldwide, and seven campaigns from around the world made the top 100 – with two in the top 10 – a testament to the power of radical creativity and brand platforms rooted in Truth Well Told.    Congratulations to our amazing teams and clients! View the full list of winners here: https://lnkd.in/e7xxFqUC   #McCannWorldgroup #TruthWellTold McCann London McCann New York McCANN Poland MRM MRM Chile MRM Brasil Javier Campopiano

Is ethical consumption dead?   Only 5% of UK residents say social and ethical factors influence their buying decisions, according to a YouGov survey.    Our Global Chief Strategy Officer, Harjot Singh, believes there is still hope for the role of purpose in advertising. “People generally want to make ethical choices,” Harjot says, “they just need brands to make it easier for them.”    Read the full article here: https://lnkd.in/ewh2WUg8   #TruthWellTold

When Lady Gaga drops a new single, the world watches. When Mastercard gives fans a shot to be in the video? The world joins in. ✨  Together with Lady Gaga and Parris Goebel, Mastercard, McCann XBC, and Brooklyn Brothers took 32 Little Monsters from fan to featured. Abracadabra: Fan Edit is here. When the stage belongs to all of us: #priceless

The Xbox Adaptive Joystick is officially out in the world! Xbox created the new addition to its adaptive controller lineup in partnership with players with disabilities and accessibility experts to ensure everyone can join in on the gaming fun—and it’s now available in the Microsoft Store. Our team in London is proud to have helped usher in XBOX’S latest innovation in making gaming accessible to all. When everybody plays, we all win. #McCann #TruthWellTold McCann London Javier Campopiano

Surrender to your stupidity.   Our Global Chief Creative Officer, Javier Campopiano, has a tip for flexing your creative muscles.   #TruthWellTold

#1 Most Effective Campaign. #2 Most Effective Network.   The WARC Effective 100 has recognized our big ideas with big impact.     ADLaM, a powerful project to preserve the culture of the Fulani people of West Africa, topped the most effective campaigns list. Partnering with brothers Ibrahima and Abdoulaye Barry, who created the first written version of Pulaar, Microsoft and McCann New York digitized the language, making it accessible to 40 million speakers around the world.    Congrats also to McCann New York, McCann Gurgaon, McCann Lima, and McCann Canada (Toronto), who ranked in the top 50 most effective creative agencies, and to our colleagues and clients around the world who contributed to our 10 campaigns ranked in the top 100.    See here for the full list: https://lnkd.in/gz848gP4   #TruthWellTold

Huge congrats to our teams in APAC who made a fantastic showing at #ADFEST2025 with sixteen awards across India, Australia, Singapore and China, for clients including Buckaroo, Tecno, Fujifilm Instax and ESAF Small Finance Bank.   A special shout out to our teams in India, who earned the Grande Innova Lotus with Buckaroo for “Fit My Feet” and landed in the Top 5 on multiple Agency of the Year rankings.   #TruthWellTold

Random acts of creativity. Connecting within the chaos.    Javier Campopiano, Global Chief Creative Officer of McCann and McCann Worldgroup, goes deep on what it takes to build a creative culture, maintain human connection and drive radical creativity with Nicola Kemp of Creativebrief. Read the full interview here: https://lnkd.in/gAUuzjAP #TruthWellTold