McCann Canada

A massive thank you to our client Petro-Canada for the invitation to participate in #ParaToughCup Toronto last week. 🏆   Fuelled by Petro-Canada, a long-standing supporter of the Paralympic Foundation of Canada, this incredible event offers corporate teams the opportunity to participate in Para sport and get to know Paralympians.    Shout out to our McCanners who participated in last week’s event Emily MacLaurin-King, Sabrina Lau, Aliyah Thomas, Mitchell Saunders, Ian Kapasi and Liam Brown. Our McCann team is walking away with an even deeper appreciation for our client’s dedication to Canadian athletes in Para sport and an even greater level of respect for how tough Paralympic sport truly is. We are in awe of all the Canadian Paralympians out there. 🙌   #ParaSport —  Un immense merci à notre client Petro-Canada pour l’invitation à participer à #ParaToughCup Toronto la semaine dernière. 🏆   Soutenu par Petro-Canada, un partisan de longue date de la Fondation paralympique canadienne, cet événement incroyable offre aux équipes d'entreprise l’occasion de participer aux sports paralympiques et d’apprendre à connaître les Paralympiens.   Mention spéciale à nos McCanners qui ont participé à l’événement de la semaine dernière Emily MacLaurin-King, Sabrina Lau, Aliyah Thomas, Mitch Saunders, Ian Kapasi et Liam Brown. Notre équipe McCann repart avec une appréciation encore plus profonde du dévouement de notre client envers les athlètes canadiens dans le parasport et un niveau de respect encore plus grand pour la difficulté du sport paralympique. Nous admirons tous les Paralympiens Canadiens. 🙌   #FondationParalympiqueCanadienne

Exciting news! ✨ Last night, our team picked up 6 wins – including two Golds in the Diversity and Tech categories – at the AToMiC Awards for their work on:   Black & Abroad – “See You There” Kids Help Phone – “Champions”   Produced by Strategy Online, the AToMiC Awards showcase and celebrate breakthrough achievements and status quo disruptors in the realm of advertising, media creativity, technology and content.    Proud is an understatement. Thank you to our fantastic clients Black & Abroad + Kids Help Phone and a massive congrats to all McCanners involved. 👏

Le hockey est le sport le plus populaire au Canada, mais il reste dominé par les hommes—tant sur la glace qu’en coulisses.  À l’occasion de la Journée internationale des droits des femmes, L’Oréal Paris et McCann Canada se sont associés à une femme canadienne de la Saskatchewan qui a brisé le plafond de verre. Dans ce film, Jessica Campbell, entraîneure adjointe des Seattle Kraken et première femme à entraîner une équipe de hockey professionnelle, encourage les femmes à surmonter leurs doutes et à embrasser leur propre valeur.  --- Hockey is Canada’s biggest sport, but it’s still male dominated—both on the ice and behind the scenes.  This International Women’s Day, L’Oréal Paris and McCann Canada have partnered with a Canadian woman from Saskatchewan who’s shattered the glass ceiling. In this film, Jessica Campbell, Assistant Coach for the Seattle Kraken and the first woman to coach a pro hockey team, rallies women to overcome self-doubt and embrace their worth.  L'Oréal denim Arketype Grayson Music Wavemaker Canada

Uncertainty is at an all-time high for Canadian exporters. We’re proud to help EDC make sure exporters know who has their back, and who is ready to support their global growth through any challenge. --- L'incertitude est à son plus haut niveau pour les exportateurs canadiens. Nous sommes fiers de travailler aux côtés d'EDC pour nous assurer que les exportateurs sachent qu'ils peuvent compter sur un soutien solide pour leur croissance mondiale, peu importe les obstacles.

Ben Archer saw the truth in the value of account management before joining as our VP, Director of Business Leadership – and now champions it every day. Ben provided his outlook on how account management is evolving in this article by LBBonline - Little Black Book. "The problem? Account managers were often seen as gatekeepers rather than business leaders – people who could open doors for great work and help clients take smart, calculated risks," Ben remarks. "Today, that vision is a reality in our organisation, and I feel a renewed optimism for the account manager (or business leadership) role." Want to read all of what Ben had to say? Check it out: https://lnkd.in/g7pPSrMB

AJ Jones knows a thing or two about writing a successful Effie case study.   Hear about our experience writing the 2024 Grand Effie winning case study for the Kids Help Phone "Feel Out Loud" campaign at this virtual session on February 24.   Details and registration link below 👇 

Our very own Jordan Doucette will be trading in her parka for sunnies and a microphone as a speaker at the Creative Leaders Retreat in Scottsdale this February 😎 The retreat hosted by The One Club for Creativity supports creatives in rediscovering the passion that led them to advertising. Jordan’s session will explore the relationship between confidence and creativity, and how important our environment and mindset are to push ourselves to do great work. More details here: https://lnkd.in/en8FbVYR

Nous sommes fiers du travail fait pour Royal Canadian Mint 🇨🇦 // We're proud of this work for the Royal Canadian Mint 🇨🇦 👏 👏 👏 Eltoro Studio

A special guest made an appearance for our little McCanners… 🎅 Our Toronto team's kids had an awesome time with Santa last week, kicking off the holiday fun in the office. We’re almost wrapped for the 2024 work year and wishing you all a wonderful holiday season. Cheers to 2025, see you then!

There’s no shortage of magic this holiday season. Especially in the town of Fort Langley, BC, where Mastercard transformed the main street into an immersive small business shopping experience for the whole family. Based on an original book, Cranberry & Crumm, we brought the story to life with dancing jam jars, a giant chocolate moose and more. Listen to the “Cranberry & Crumm” audiobook narrated by Jillian Harris on Spotify. The Deli Craft Worldwide Grayson Music Weber Shandwick