MarTech Edge

AI is a powerful tool, but what's the real goal for ad networks? 🤔 Daniel Nelson and Andrew Macdonald from Limelight Inc. argue it's trading efficiency. 🎯 Key takeaways: 1️⃣ What trading efficiency means in the programmatic landscape. 2️⃣ The three key benefits of efficiency for ad networks: strengthening demand relationships, propelling revenue potential, and building a more sustainable ecosystem. 3️⃣ Why supply path optimization is crucial. 4️⃣ The importance of transparent, interactive tools over "black-box" AI. 5️⃣ How Limelight's innovations, including granular data access and custom optimization rules (Real Intelligence), empower ad networks. 6️⃣ This article emphasizes the balance between technology and human intelligence to maximize trading efficiency. https://lnkd.in/dfRs3x9B #MarTechEdge #ProgrammaticAdvertising #AdNetworks #AdTech #TradingEfficiency #AI #RealIntelligence #SupplyPathOptimization #DigitalAdvertising #RevenueOptimization #LimelightInc

CKEditor unveils new email editing features like layout tables and inline style export, simplifying in-app email creation for developers and content teams. Read the Latest full News - https://lnkd.in/dhZ89htA #MarTech #MarTechEdge #CKEditor #EmailEditing #ContentCreation #WYSIWYG #EmailMarketingTools #DeveloperTools #RichTextEditor #CKEditor5

Nimble’s new AI-driven features and automation tools empower small businesses to streamline sales and marketing, boost engagement, and scale faster from one platform. Read the Latest full News - https://lnkd.in/dPzD7rpt #MarTech #MarTechEdge #Nimble #SalesAutomation #SmallBusinessGrowth #AIPowered #EmailMarketing #LeadCapture #CRM #MarketingAutomation #Workflows #BusinessTools #GrowthPlatform

Magnite supports Western Union’s Media Network with ClearLine and programmatic advertising, offering access to premium streaming inventory and first-party data. Read the Latest full News - https://lnkd.in/dXdpTPvu #MarTech #MarTechEdge #Magnite #WesternUnion #CommerceMedia #CTV #ProgrammaticAdvertising #MediaBuying #ClearLine #SupplyPathOptimization #AdTech #StreamingInventory #AudienceTargeting

Bizzabo's new networking solution, integrated with its Event Experience OS, enhances matchmaking and attendee engagement, delivering meaningful connections at events. Read the Latest full News - https://lnkd.in/d6JsWprG #MarTech #MarTechEdge #Bizzabo #EventNetworking #EventTech #AIMatchmaking #EventExperience #InPersonEvents #NetworkingSolutions #EventManagement #EventROI #NetworkingMadeEasy

Revel Digital partners with Amazon to offer digital signage software on the Amazon Signage Stick, providing a cost-effective and scalable solution for businesses. Read the Latest full News - https://lnkd.in/diNDpyaS #MarTech #MarTechEdge #RevelDigital #AmazonSignageStick #DigitalSignage #PlugAndPlay #VisualCommunication #SmartScheduling #AdHawkAnalytics #TechCollaboration #AffordableSolutions

MediaGo Ad Platform wins Gold for "Native Advertising Institute Platform of the Year" at the 2025 US Native Advertising Awards, recognizing their cutting-edge use of deep learning. Read the Latest full News - https://lnkd.in/deRiSdd8 #MarTech #MarTechEdge #MediaGo #NativeAdvertising #DeepLearning #AdvertisingTechnology #PerformanceDriven #MarketingInnovation #USNativeAdvertisingAwards #AdvertisingExcellence #TechInnovation

Big Valley Marketing launches three new consulting practices to help B2B technology leaders drive growth, build brands, and enhance market intelligence in complex markets. Read the Latest full News - https://lnkd.in/dArtbqaU #MarTech #MarTechEdge #BigValleyMarketing #B2BMarketing #BrandStrategy #MarketingStrategy #MarketIntelligence #TechnologyMarketing #GrowthStrategy #CorporateCommunications #TechMarketing

Contentful appoints Karl Rumelhart as CPO to lead AI-driven product innovation, advancing the future of composable content and personalized digital experiences. Read the Latest full News - https://lnkd.in/dEq2v_K6 #MarTech #MarTechEdge #Contentful #AI #DigitalExperience #ProductInnovation #ComposableContent #Personalization #CPO #EnterpriseSoftware #Leadership #TechNews #AIinTech

NielsenIQ introduces BASES AI Screener, an AI-powered platform that helps CPG companies screen innovation ideas faster and more cost-effectively with real-time insights. Read the Latest full News - https://lnkd.in/dH8H8hTz #MarTech #MarTechEdge #NielsenIQ #AIInnovation #GenerativeAI #BASESAIScreener #CPGIndustry #ConsumerIntelligence #PredictiveInsights #InnovationScreening #AI #DataDriven