🎉 Livewire bags three nominations at the The Webby Awards. 🎅 Prime Video & Amazon MGM Studios - Red One integration into Anime Defenders 🐱 PONOS Corporation - Mission Impawsible with our friends at R/GA Japan 🚌 Samsung Electronics - Clash of Commuters in collaboration with CHEP Network and Gamefam Check the links in the comments and give us a vote.
Livewire
Advertising Services
The leading Gaming Marketing and Gametech company. We create strategy and integrated campaigns for global brands.
About us
In game. Around game. For the love of the game. We are global leaders in gaming marketing and gametech, created integrated and immersive solutions that deliver targeted and measurable results for brands. Our global team of gaming natives solve brand problems and create opportunities for brands to build authentic and positive engagement with the gaming audience.
- Website
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http://livewire.group
External link for Livewire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- NY
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Programmatic Marketing, Marketing Strategy, Talent Strategy, Publisher Partnerships, In Game Marketing, Around Game Marketing, Media Buying, Consulting, Digital Content, Social Engagement, Esports Marketing, PR, and Account Management
Locations
Employees at Livewire
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Indy Khabra 🔜 POSSIBLE, Cannes
Co-Founder @ Livewire | Gaming | Marketing | Adtech, Data, Programmatic | Advisor | IAB Board | Campaign 40 under 40
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Adam Fischer
Head of APAC at Livewire
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Nicholas Andryc
Senior Director of Media Sales
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Max Hegerman (GAICD)
Marketing Director | Innovation Strategist | Non Executive Director
Updates
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🗳️ 'Clash of Commuters' picks up 7 nominations at the Spikes Asia awards for Samsung Australia... The Fortnite Creative campaign saw commuters protect their bus route, take on hordes of caffeine starved commuters and collect Samsung S24 phones as they made their way through the Australian desert to the big smoke. Big shout out to our clients, the whole Livewire team, our friends at CHEP Network, Gamefam and Moisty Media for dreaming big. Fingers crossed come April 26.🤞
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Thanks to Net Influencer for catching up with our Co-Founder Brad Manuel 🔜 GDC... “If you’re trying to get new audiences, our data and experience have shown that brands will find them through gaming,” shares Brad Manuel, co-founder of Livewire, an award-winning gaming company that enables major brands to engage with players both in-game and across gaming culture and communities. “Your competitors are all advertising on YouTube, TikTok, or Meta, but not all brands are on gaming platforms. Your marketing money actually goes further [in gaming]. You stand out more, and there’s less competition.”
Caught up with Net Influencer to talk about Livewire as a global leader in #gaming #marketing and authentic brand led #integration into games, platforms and measurement 💚 Big thanks to Cecilia Carloni a fun filled interview, which we realised was 3+ years since my initial one ☝️
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Introducing Gamer ID. The way brands connect with gamers is evolving. Today, Livewire unveil Gamer ID, a next-gen identity framework purpose-built for gaming audiences. Powered by Optable, Gamer ID enables precision targeting without third-party cookies or probabilistic models—ensuring privacy-first, data-driven engagement. At the heart of Gamer ID is Gamer.Graph, Livewire’s proprietary identity resolution engine, ensuring precision targeting while prioritizing privacy; it's a comprehensive gaming identity solution that bridges gaming, programmatic, and commerce. ■ Privacy-first & compliant (GDPR, CCPA, global standards) ■ First-party gaming audience data for effective media planning & buying ■ Seamless activation across programmatic, in-game and CTV ■. Retail media & commerce integrations to drive real-world conversions Our mission is to understand gamers better than anyone and this is another massive milestone for us as we redefine how brands engage gaming audiences. 🔗 Learn more: https://lnkd.in/gzYf-ih5 Thank you Dean Takahashi at VentureBeat for covering the launch!
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Livewire reposted this
Samsung Electronics UK drops into the original Battle Royale PUBG Mobile for a 4 week integration celebrating the Samsung Galaxy S25 Ultra. ✅ 8x in-game challenges for players to complete ✨ Galaxy S25 Ultra branded in-game hub 📍 Geo-targeted in-game notifications and messages to connect with all UK players 📲 Galaxy S25 Ultra devices up for grabs 🎬 The deep integration is supported by the bespoke trailer which dropped yesterday across PUBG Mobile socials, plus in and around game media to make the Galaxy S25 Ultra the device of choice for UK gamers. Massive shout out to all of our partners, Publicis Sport & Entertainment and Tencent Games / PUBG Corporation plus everyone at Livewire who brought this to life.
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🎤 SXSW is less than a month away and Livewire CRO Anthony Alexander is confirmed to take the stage with our friends from Cxmmunity Media, Game Over Media and the The Global Gaming League. ⬇️ Drop a note in the comments if you're heading to Austin in March. https://lnkd.in/geuqncpj
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Samsung Electronics UK drops into the original Battle Royale PUBG Mobile for a 4 week integration celebrating the Samsung Galaxy S25 Ultra. ✅ 8x in-game challenges for players to complete ✨ Galaxy S25 Ultra branded in-game hub 📍 Geo-targeted in-game notifications and messages to connect with all UK players 📲 Galaxy S25 Ultra devices up for grabs 🎬 The deep integration is supported by the bespoke trailer which dropped yesterday across PUBG Mobile socials, plus in and around game media to make the Galaxy S25 Ultra the device of choice for UK gamers. Massive shout out to all of our partners, Publicis Sport & Entertainment and Tencent Games / PUBG Corporation plus everyone at Livewire who brought this to life.
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Samsung Electronics UK launches the brand new Galaxy S25 Ultra into the #1 driving experience on Roblox - Driving Empire. 🛞 Players race head-to-head on a brand new Galaxy S25 Ultra inspired track 🧢 Grab the exclusive Samsung Roblox UGC 📱 Discover ground-breaking new Galaxy AI performance features 🎙️ Catch star streamers Slogo and Crainer playing the experience live ➡️ Drop into Roblox and start your engines here: https://lnkd.in/g7yd9mYp Big thanks to our partners Publicis Sport & Entertainment, Voldex and the whole team at Livewire. #SamsungUK #GalaxyAI #Roblox
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🎙️ Hear from Six Black Pens and Livewire on the latest Inquisitive Minds podcast. Chris Johnston and Melissa Warren dive deep into the opportunity for brands that is gaming. https://lnkd.in/gFdVAKXR
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