Gnara

Major milestone recap and a rare glance #BTS into all the work and thought our CEO Georgia Grace Edwards has put into getting our GoFly Technology into the places it is today. Major thank you to Colin True and Doug Schnitzspahn of Rock Fight for telling such an important part of our story!

Today marks the best full-circle moment I can think of in my career thus far: We (Gnara) announced our collab with Burton Snowboards, dropping 02.26.25 exclusively to our waitlist (link below!). What started with me sitting with a kids’ snow bib from Goodwill Industries International, a JOANN Stores zipper, and a 50-year-old sewing machine in my Middlebury College dorm room has led to this—a partnership on both ski bibs and base layers featuring our patented GoFly Technology with the legendary brand that’s shaped the sport of snowboarding for nearly half a century. I've been staring at our brands' logos together for two ski seasons on every kind of prototype and marketing material imaginable, and it still doesn't feel real. When you combine almost 50 years of wisdom, experience, and quality with a new, game-changing innovation in accessibility, you get something that’s nothing short of pure magic. It is both an absolute dream come true and an immense honor to get to help shape what the future of the ski and snow industry looks like. If this limited edition launch is any indication, it seems like a safe bet to say it will be more innovative, more diverse, more accessible, more inclusive, more functional, and more freakin' fun. To the team at Burton, y'all are the real deal and always have been when it comes to taking chances and trailblazing ground-breaking products. To the rest of the #OutdoorIndustry and beyond, I hope y'all are taking notes, because I can't tell you how many other players in this space told me "a drop seat was good enough." This has been one insanely wild ride that we've only just hopped on, and there's no team I'd rather do it with. All the gratitude and all the giggles in the world: Leigh Monterac Kyle W Smith Hailee Boyle Gabrielle Davis Oliver W. #ShredTheGnara 🔗 Waitlist: https://lnkd.in/gW-W63ex 🔗 Launch announcement: https://lnkd.in/ggZwDUSS

"...In my outdoor brand TikTok research I only found one brand that really knows what they're doing... Gnara." 📣 Thanks for unexpected shout-out, Colin True and Rock Fight! Give it a listen below:

Our first GoFly Technology licensing deal to hit the market is now live on our site! After hitting $100K in Kickstarter pre-orders on launch day last year, we knew we were onto something with LIVSN. Now with it already selling out on our site, too, it's clear: the demand for functionality is absolutely undeniable across every application imaginable! Check it out: https://lnkd.in/geZAf94x

After doing a deep dive into the TikTok feeds of more than a dozen outdoor brands before the app was taken down on Saturday night my conclusion was this: Most of you are really bad at TikTok. (Quick Aside: We recorded the open of today's episode during the brief window when TikTok had been taken down, before it's big Sunday return. Hence all of the references to it not being around anymore. The lesson, as always, is if a multi billion dollar tech company is acting like a toddler to appease the toddler we elected president and takes its product off line, you should wait a little longer to record your podcast about it.) In fact in my outdoor brand TikTok research I only found one brand that really knows what they're doing with the platform: Gnara. What is it exactly that Gnara is doing right? You'll have to listen to today's episode of The Rock Fight to find out. Then stick around to hear outdoor industry insider Eoin Comerford give his thoughts on the rumored sale of MEC. We also talk about a couple notable retailers who have popped up on Retail Dive's bankruptcy watch list. All that plus a musically driven parting shot! Listen to The Rock Fight on your favorite podcast app or by clicking the link in the comments. #outdoorindustry #retail #tiktok #podcast

This is one of the many reasons why adequate pocket size is so important, and why we make ours 48% deeper and 16% wider than the average pockets found in women’s bottoms (if they exist at all!).

Sat down to look at all the earned media Gnara has racked up recently -- so many of these quotes made me smile. It's pretty big praise on a pretty large scale for a small business like ours, which is indicative of the size of the impact we're making in the #outdoorindustry and beyond. I think we're on to something -- and apparently some other people we really admire do, too. Big thanks to Sarah Steinwand for her PR wizardry this year, and to every journalist, gear reviewer, and outlet who has taken an interest in us and our GoFly Technology!

Is this what it feels like to be famous? The LIVSN x Gnara Ecotrek Overalls with GoFly® technology were featured in a WGSN forecast on inclusive design. For those who don't know, WGSN is one of the world's most respected sources of trend forecasting. I'm honored to get to work with innovative folks like Georgia Grace Edwards and Leigh Monterac to expand inclusive design in the outdoor industry. Thanks Charlie Bardsley for being an advocate of innovation!

We are honored to announce that we have been nominated again this year by USA TODAY readers as a 2024 Top 10 Best Gift for Adventure! We released the Go There Pant featuring our GoFly Technology in sizes 00-22 to the world in the summer of 2022, where it has since expanded to availability in 9 different colors and transformed the outdoor experiences of tens of thousands of people -- including women who have set world records while wearing Gnara. Help us get the #1 spot by voting at the link below daily from now until 11/4/24! Thank you for being the reason we exist. 🗳️ https://lnkd.in/gaTuwHZY 📸 Kate Milford

At $58,000 and 1,160% funded with 3 days to go, Gnara's Go Free Collection has officially become the highest funded Kickstarter campaign across all categories in Gunnison Crested Butte Valley history by almost $20,000. 🤯 Beyond grateful for the overwhelming support we've received from our community near and far -- let's keep the momentum going for our final 65 hours to pass $60,000! 🙌 If there is someone in your life who you think could benefit from GoFly Technology, now is the time to send us their way! https://lnkd.in/ge_rbUJK #colorado #smallbusiness #crowdfunding #kickstarter #womanowned #gnara #gothere #gofree #answernaturescall #outdoorbusiness #outdoorrecreationindustry #ruralentrepreneurship #ruralisrad