FreeWheel

Here's what you need to know about how the streaming ecosystem is rapidly evolving to increase avenues for publishers and advertisers to reach engaged audiences. Leveraging one of the largest data sets available on the usage and monetization of professional, rights-managed ad-supported video content worldwide, FreeWheel's Advisory Services takes a deep dive into streaming advertising industry dynamics from the second half of 2024. The latest edition of the Video Marketplace Report explores the evolving methods of targeting and resulting viewer experiences, opportunities for programmatic in the live environment, and more. Check it out.

Save the date! We’re thrilled to announce the FreeWheel Beach will be returning to Cannes Lions International Festival of Creativity this summer. We’ll showcase recent industry advances, predict what’s next in advertising, and soak up the sun on the French Riviera. Stop by to mix and mingle, attend a session, or have a one-on-one chat with a FreeWheel expert. Learn more about our plans and register your interest in joining us: https://lnkd.in/eWY_dtua #FreeWheelCannes

FreeWheel on stage at the Future of Video Paris! Catch both Virginie Dremeaux and Nicolas MIGNOT speaking at the biggest event in France dedicated to developments in television advertising, streaming, CTV and social media on Wednesday. Virginie will be presenting two separate keynotes as well as appearing on a roundtable to discuss the CTV ecosystem, whilst Nico will be moderating a panel alongside CANAL+ and Warner Bros. Discovery. Full program: https://lnkd.in/eaDJBXFC The Media Leader FR

Growth, connection, and opportunity—that’s what Leilani found at FreeWheel. Coming from a startup, she was looking for a company that offered that type of environment with more stability, and she found exactly that here. Starting in the Media eBusiness team, she later transitioned into Publisher Account Management. Beyond her role, Leilani has helped shape FreeWheel’s culture by leading a holiday recipe cookbook for the Women’s Employee Resource Group and participating in leadership trainings that have expanded her skills and network. At FreeWheel, careers don’t just grow—they evolve, supported by great people and opportunities at every turn. Join the team today ➡️ https://lnkd.in/eup7jJR #LifeAtFreeWheel #AdTech

Attending CIMM? Join Soo Jin Oh, Chief Commercialization Officer, FreeWheel and industry experts as they discuss CTV ad fraud, exploring detection, accountability, and collaborative solutions to protect the growing ecosystem. Learn more: https://lnkd.in/ez8J8u8G

Don't miss FreeWheel GM Mark McKee speaking at Australia's biggest conference dedicated to TV advertising. Mark takes the stage at Adwanted Events' The Future of TV Advertising Sydney on Tuesday, April 8 at 9:25 AM AEDT to talk about our vision for where the industry is heading next. See the full agenda here: https://lnkd.in/e2wyD8am #FTVASydney

Last week at the Advertising Research Foundation (ARF) annual AUDIENCExSCIENCE conference, Comcast Advertising Research & Insights Director Andrea Wood (Busch) presented a recent report from the FreeWheel Viewer Experience Lab about improving the quality of ad experiences, alongside Daniel Bulgrin, director of Research Operations & Insights at MediaScience, our partner in the VX Lab. This is the second year in a row our Viewer Experience Lab research won a coveted speaking spot at the ARF conference where world-class thinkers share their perspectives on the future of advertising research and measurement. You can read all the reports from the FreeWheel Viewer Experience Lab here: https://lnkd.in/ef9Nu3df

As we continue to drive home the message of ‘Simplicity’ within the industry, we thought it was time to apply that principle closer to home. To do this, we caught up with some of our team members and asked them to explain the FreeWheel offering. First up, Director of Product Management, Antoine Beaucamp, walks us through the most important aspects of the FreeWheel Marketplace. From the original design and what makes the product special, to solving problems for buyers, sellers and viewers. Find the full episode here: https://lnkd.in/er-r28XM

Kathryn Millington, FreeWheel's head of demand integrations, talks with Beet.TV about leveraging our technical solutions combined with human collaboration to solve the unique challenges presented by executing programmatic ads during the high-stakes moments in live event streaming.

NEW MEDIATALKS EPISODE 🎙️ Kicking off the final Monday of March with our latest podcast, Emmanuel Josserand welcomes Stefan Havik, the Chief Digital Officer at DPG Media - a major Media Group active across both Belgium and the Netherlands. On this episode, Emmanuel and Stefan discuss the major shift DPG Media België has experienced over the past few years through acquisitions, new tech, new measurement, and data, as well as diving into how these changes have been received across the industry. MediaTalks Season 4 Episode 2 is out now. https://lnkd.in/eZ-V-ebN