Last week at the Advertising Research Foundation (ARF) annual…

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Last week at the Advertising Research Foundation (ARF) annual AUDIENCExSCIENCE conference, Comcast Advertising Research & Insights Director Andrea Wood (Busch) presented a recent report from the FreeWheel Viewer Experience Lab about improving the quality of ad experiences, alongside Daniel Bulgrin, director of Research Operations & Insights at MediaScience, our partner in the VX Lab. This is the second year in a row our Viewer Experience Lab research won a coveted speaking spot at the ARF conference where world-class thinkers share their perspectives on the future of advertising research and measurement. You can read all the reports from the FreeWheel Viewer Experience Lab here: https://lnkd.in/ef9Nu3df

6 Comments

Marlessa Stivala

Senior Marketing Leader @ Comcast Advertising's AudienceXpress | Innovative Storyteller Driving Impactful Campaigns & Partnership Strategies | Passionate About Multiscreen TV & Language

Andrea Wood (Busch), this is amazing!!🙌🏻

3 Reactions

Cait Sullivan

Director, People Experience | Collaborative and trusted people experience advisor, empowering teams and driving business success through inclusive leadership and data-driven insights.

You are crushing it, Andrea Wood (Busch)!!!

Tom Soper

FreeWheel | Marketing Strategy & Commercial Activation

Way to go Andrea Wood (Busch)!

3 Reactions

Yeswanth Soma

Great opportunity

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